---
title: "Aroop Dutta - Lead Designer in Dubai | Tal"
description: "Meet Aroop Dutta, Lead Designer @Swiggy | Product Design · UI/UX Strategy · Creative Leadership · Design Systems based in Dubai. AI stack includes cursor and opencode."
image: "https://tal.club/meet/aroop-dutta/share-image"
---

# Aroop Dutta on Tal

## Headline

Lead Designer @Swiggy \| Product Design · UI/UX Strategy · Creative Leadership · Design Systems

## Location

Dubai

## AI stack

cursor

opencode

## Work experience

Lead Designer at Swiggy, Sep 2024 \- Present · 2 yrs, Bangalore Urban, Karnataka, India, Led 20\+ campaign design strategies, collaborating with 5\+ cross\-functional teams to deliver consistent brand experiences\. Defined visual direction for campaigns, using cohesive color palettes and themes that boosted engagement by 20%\. Built over 400 UI assets and flows in Figma, enhancing user interaction and contributing to 15% increase in campaign click\-through rates, and 12–15% increase in user retention\. Ensured 100% alignment with Swiggy’s brand guidelines while pushing creative boundaries\.

Graphic Designer at Spark Labs, Aug 2023 \- Aug 2024 · 1 yr 1 mo, Mumbai, Maharashtra, India, Designed and optimized 100\+ Amazon product experiences \(DSP, ATF, A\+ Content\) — improving visibility by 30%\+ through strategic visual designs\. Maintained brand consistency across all Amazon listings, ensuring a 95% compliance rate with Amazon’s guidelines\. Integrated evolving Amazon ad trends, increasing campaign CTR by 18% over 6 months\. Created compelling visual narratives that helped brands achieve up to 25% sales growth during peak campaigns\.

User Experience Designer at Rannlab Technologies Pvt\. Ltd\., Jul 2021 \- Sep 2021 · 3 mos, Mumbai, Maharashtra, India

UI/UX Designer & Graphic Designer at The Codexa, Jun 2020 \- Jul 2023 · 3 yrs 2 mos, Navi Mumbai, Maharashtra, India, Conducted 20\+ user interviews and surveys to guide data & empathy driven UX decisions for website and app projects\. Designed 30\+ wireframes, prototypes, and flows in Figma, for product enhancements\. Delivered 3 complete brand identity systems, increasing client engagement by 40% across digital channels\. Collaborated with cross\-functional teams to align UX design with business goals, ensuring seamless user experiences across web platforms\. Produced 20\+ visual assets for social media and product launches, growing reach by 35% organically\.

## Education

Bachelor of Science \- BS, Computer Science, Pillai College of Arts,Commerce and Science

[View the original profile](https://tal.club/meet/aroop-dutta)

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