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Aroop Dutta

Lead Designer @Swiggy | Product Design · UI/UX Strategy · Creative Leadership · Design Systems

Dubai

6+ years of work experience

Swiggy
Sep 20242 yrsPresent

Bangalore Urban, Karnataka, India

Led 20+ campaign design strategies, collaborating with 5+ cross-functional teams to deliver consistent brand experiences. Defined visual direction for campaigns, using cohesive color palettes and themes that boosted engagement by 20%. Built over 400 UI assets and flows in Figma, enhancing user interaction and contributing to 15% increase in campaign click-through rates, and 12–15% increase in user retention. Ensured 100% alignment with Swiggy’s brand guidelines while pushing creative boundaries.
Spark Labs
Aug 20231 yr 1 moAug 2024

Mumbai, Maharashtra, India

Designed and optimized 100+ Amazon product experiences (DSP, ATF, A+ Content) — improving visibility by 30%+ through strategic visual designs. Maintained brand consistency across all Amazon listings, ensuring a 95% compliance rate with Amazon’s guidelines. Integrated evolving Amazon ad trends, increasing campaign CTR by 18% over 6 months. Created compelling visual narratives that helped brands achieve up to 25% sales growth during peak campaigns.
Rannlab Technologies Pvt. Ltd.
Jul 20213 mosSep 2021

Mumbai, Maharashtra, India

The Codexa
Jun 20203 yrs 2 mosJul 2023

Navi Mumbai, Maharashtra, India

Conducted 20+ user interviews and surveys to guide data & empathy driven UX decisions for website and app projects. Designed 30+ wireframes, prototypes, and flows in Figma, for product enhancements. Delivered 3 complete brand identity systems, increasing client engagement by 40% across digital channels. Collaborated with cross-functional teams to align UX design with business goals, ensuring seamless user experiences across web platforms. Produced 20+ visual assets for social media and product launches, growing reach by 35% organically.

Aroop’s AI Stack

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Education

Pillai College of Arts,Commerce and Science

Bachelor of Science - BS, Computer Science

Pillai College of Arts,Commerce and Science

20193 yrs2022

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Headline

Lead Designer @Swiggy | Product Design · UI/UX Strategy · Creative Leadership · Design Systems

Location

Dubai

AI stack

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Work experience

Lead Designer at Swiggy, Sep 2024 - Present · 2 yrs, Bangalore Urban, Karnataka, India, Led 20+ campaign design strategies, collaborating with 5+ cross-functional teams to deliver consistent brand experiences. Defined visual direction for campaigns, using cohesive color palettes and themes that boosted engagement by 20%. Built over 400 UI assets and flows in Figma, enhancing user interaction and contributing to 15% increase in campaign click-through rates, and 12–15% increase in user retention. Ensured 100% alignment with Swiggy’s brand guidelines while pushing creative boundaries.

Graphic Designer at Spark Labs, Aug 2023 - Aug 2024 · 1 yr 1 mo, Mumbai, Maharashtra, India, Designed and optimized 100+ Amazon product experiences (DSP, ATF, A+ Content) — improving visibility by 30%+ through strategic visual designs. Maintained brand consistency across all Amazon listings, ensuring a 95% compliance rate with Amazon’s guidelines. Integrated evolving Amazon ad trends, increasing campaign CTR by 18% over 6 months. Created compelling visual narratives that helped brands achieve up to 25% sales growth during peak campaigns.

User Experience Designer at Rannlab Technologies Pvt. Ltd., Jul 2021 - Sep 2021 · 3 mos, Mumbai, Maharashtra, India

UI/UX Designer & Graphic Designer at The Codexa, Jun 2020 - Jul 2023 · 3 yrs 2 mos, Navi Mumbai, Maharashtra, India, Conducted 20+ user interviews and surveys to guide data & empathy driven UX decisions for website and app projects. Designed 30+ wireframes, prototypes, and flows in Figma, for product enhancements. Delivered 3 complete brand identity systems, increasing client engagement by 40% across digital channels. Collaborated with cross-functional teams to align UX design with business goals, ensuring seamless user experiences across web platforms. Produced 20+ visual assets for social media and product launches, growing reach by 35% organically.

Education

Bachelor of Science - BS, Computer Science, Pillai College of Arts,Commerce and Science

Aroop Dutta - Lead Designer in Dubai | Tal