Headline

Paid Ads & GTM Consultant for early-stage founders and app-based businesses

About

Marketing professional with a decade of experience in MarTech and user acquisition. Skilled in driving growth through creative strategies, channel diversification, and cross-functional collaboration. Passionate about: - Reducing CAC through channel diversification beyond Google and Meta platforms - 0-1 growth and strategy - Creative and content strategy - Leveraging no-code platforms and AI in marketing

Location

Greater Bengaluru Area

AI stack

claude code

claude

elevenlabs

gemini

grok

lovable

Work experience

Co-Founder at SurgeX Digital, May 2024 - Present · 2 yrs 4 mos, A lean marketing and tech consultancy built by practitioners with over 8 years of experience. We step in to solve complex ad platform issues and execute growth. We do not solve everything and anything in marketing; we only own the areas where we are absolute experts. Who this is for: Founders and operators who need senior expertise but lack the funds to hire a massive internal growth team. Founders who need a robust system of operations and channel management. Leaders who are tired of typical agency BS and want actual ownership and execution. Who this is not for: Founders who have changed 4 agencies in the last 2 years and are still searching for a magic bullet. Brands that expect a 4X to 7X ROAS in the first month with a $5 product. SurgeX doesn't come in on every project I handle, even if clients ask. We only step in when there is a genuine need and synergy. Again, we do not operate as a full-service boutique agency that does everything and anything.

Marketing Consultant - Paid Ads and GTM at Multiple startups, May 2023 - Present · 3 yrs 4 mos, Remote, Advising and executing growth for lean teams and founders on ads strategy, user acquisition, & performance marketing. -> Growth & Acquisition Execution -> Ads Strategy & Performance Marketing -> 0→1 to 1→n Scaling Strategy -> Fractional Growth Leadership Worked with founders of: Trackk.in Gushwork.ai Dharmayana.in Cheerioai.com Connect to get the case study minus the imaginary and non-verifiable numbers.

Consultant - Marketing and Growth at Trackk, Dec 2025 - Jun 2026 · 7 mos, Bangalore Urban, Karnataka, India

Consultant - Paid Ads and User Acquisition at Dharmayana (OIT Innovations Pvt Ltd), Oct 2024 - Feb 2026 · 1 yr 5 mos, Bangalore Urban, Karnataka, India

Head of Digital Marketing at Turno, Aug 2024 - Jul 2026 · 2 yrs, Everything marketing @ Turno. 3 most important things that delivered impact: - Reduced cost of sale per vehicle from ₹24,000 to ₹X,000 in a span of 6 months, making the P&L equation significantly better. - Instrumented an AI sales agent that sounded human (added voice samples—I bet you can't differentiate the AI from a human in the first minute), handled "Indian road noises," and had real-time conversations based on user input. This resulted in a 1.5× improvement in lead-to-sale conversion, further reducing CAC while also saving costs on sales calling. - Launched the first set of demand gen ads for Turno's BESS system, generating ₹80 lakhs in sales with a mere ₹2 lakh ad spend, validating both the product positioning and the target segment. I delegated everything else to a very talented lean team.

Marketing Consultant at Turno, May 2024 - Jul 2024 · 3 mos, Entered as a consultant to check how I can add value and bring down CAC. Delivered the value in two months and moved in to deliver more.

Education

Product & Growth Program, Business Administration and Management, General, GrowthX®

Bachelor’s Degree, Mechanical Engineering, Indira Gandhi Institute of technology, Sarang(Parjang), Dhenkanal, Orissa