---
title: "Arnab Haldar - Strategy Consultant – Government & Business Consulting in India | Tal"
description: "Meet Arnab Haldar, Strategy & Operations | Research & Insights | Thought Leadership | Business Intelligence | KPI Design & Delivery Excellence | Programme Management | MBA based in India. AI stack includes claude code, claude, and notebooklm."
image: "https://tal.club/meet/arnab-haldar/share-image"
---

# Arnab Haldar on Tal

## Headline

Strategy & Operations \| Research & Insights \| Thought Leadership \| Business Intelligence \| KPI Design & Delivery Excellence \| Programme Management \| MBA

## About

I don't just build strategies — I build the systems that make them stick\. With 9\+ years across Government & Public Sector consulting, B2B technology, and EdTech, I sit at the intersection of strategic insight and operational delivery\. My work lives in the space between "here's the priority" and "here's the proof it's working" — translating leadership intent into KPI frameworks, executive dashboards, and delivery roadmaps that actually move the needle\. Currently at Grant Thornton Bharat, I lead PMU operations for the Government of Odisha across 30\+ districts — collating State Action Plans, designing monitoring frameworks, coordinating multi\-stakeholder delivery, and generating the kind of insight reports that reach the desks of senior government officials\. Before that, at Persistent Systems, I owned a ₹30L\+ brand marketing portfolio end\-to\-end, building research\-driven thought leadership and performance intelligence for C\-suite decision\-making\. What I bring to the table: ▸ Research & Insights strategy execution across complex, matrixed environments ▸ KPI design, performance monitoring, and executive\-ready reporting ▸ Automation of analytical workflows using Advanced Excel, Power BI, and Tableau ▸ Multi\-stakeholder programme management from planning through delivery ▸ Thought leadership and strategic market insights that inform, not just inform A few numbers that matter: → 30\+ strategy engagements delivered → 30\+ districts covered under active programme management → 15% marketing cost efficiency improvement through analytics\-led vendor rationalisation → 20% campaign engagement uplift through insight\-driven optimisation MBA in International Business & Strategy \| McKinsey Forward \| Google Analytics Certified I'm based in Bhubaneswar and open to relocating to Hyderabad, Bengaluru, Pune for the right opportunity in Strategy & Operations, Research & Insights, or Transformation Delivery\. If you're working on something at the intersection of strategy, intelligence, and delivery — I'd love to connect\.

## Location

India

## AI stack

claude code

claude

notebooklm

openai

perplexity

ChatGPT

## Work experience

Strategy Consultant – Government & Business Consulting at Grant Thornton Bharat LLP, Aug 2025 \- Present · 1 yr 1 mo, India, – Drive end\-to\-end R&I strategy execution and thought leadership delivery across 30\+ districts—translating state\-level leadership priorities into clear operational roadmaps and workstream\-level action plans with defined KPIs, milestones, and delivery timelines\.– Design and manage KPI scorecards, monitoring frameworks, and performance dashboards to track programme outcomes, flag variances, and deliver evidence\-based insights to senior government stakeholders—enabling informed decision\-making at state leadership forums\.– Develop executive\-ready reports, storyboards, and performance presentations synthesising complex multi\-district data into strategic narratives for senior officials—directly replicating Deloitte's Delivery Excellence and Business Intelligence & Impact pillars\.– Lead structured State Action Plan collation and quality review cycles across 30 districts, ensuring compliance with scheme guidelines, timely submission, and analytical rigour in reporting deliverables\.– Manage multi\-stakeholder coordination across district officials, block\-level functionaries, and NGO partners; proactively identify dependencies, flag risks, and drive alignment across matrixed teams\.– Identify and implement automation opportunities for manual reporting and operational tracking using Advanced Excel and data tools—reducing cycle time and improving analytical scalability\.– Delivered 30\+ commercial and operational strategy engagements for FMCG and institutional clients; achieved 15% improvement in marketing cost efficiency through vendor rationalisation analytics and spend reallocation frameworks\.

Senior GTM & Product Marketing Strategist at Grant Thornton Bharat LLP, Aug 2025 \- Jun 2026 · 11 mos, Bhubaneswar, Architected end\-to\-end GTM frameworks for multi\-practice service launches, cutting execution cycle time by 25% Defined product positioning, packaging logic, and launch readiness criteria across 3 business units Built analytics dashboards tracking adoption, engagement, and launch KPIs — enabling C\-suite commercial visibility Standardized product classification systems improving internal discoverability and cross\-sell bundling

Marketing Consultant at Grant Thornton Bharat LLP, Aug 2025 \- Jun 2026 · 11 mos, Integrated Marketing & Performance Advisory \| FMCG, Technology & Institutional Clients

Marketing Strategy Consultant at Persistent Systems, Nov 2023 \- Jul 2025 · 1 yr 9 mos, Kolkata, – Managed ₹30L\+ annual brand marketing budget with full P&L accountability; designed structured performance reporting frameworks and financial oversight dashboards aligned to senior business leadership priorities\. – Developed strategic market insight frameworks and brand health scorecards tracking 10\+ KPIs; generated actionable thought leadership inputs informing senior decision\-making and transformation planning across business units\. – Led structured B2B buyer research initiatives—interviews, surveys, and behavioural analytics—translating market intelligence into insight reports and executive\-ready strategic recommendations for senior leadership forums\. – Automated manual reporting and operational data processes using Advanced Excel, reducing analytical turnaround time and improving consistency of insight delivery across business cycles\. – Coordinated cross\-functionally with digital, sales, and product teams to manage workstream dependencies, align strategic priorities, and drive delivery accountability across a matrixed organisation\. – Benchmarked agency and vendor performance end\-to\-end; developed scoping and evaluation frameworks improving operational efficiency and cost accountability across service providers\.

Customer Strategy & Growth Lead at Unacademy, May 2023 \- Nov 2023 · 7 mos, Bengaluru, – Led go\-to\-market strategy for new programme launches; conducted strategic market analysis and drove pan\-India deployment and activation campaigns across digital and on\-ground channels\. – Achieved 20% improvement in campaign engagement rates through insight\-led messaging optimisation grounded in segment\-level performance analytics and structured A/B testing frameworks\. – Developed operational KPI dashboards and reporting cycles enabling data\-driven decision\-making and performance accountability for senior leadership\. – Built structured consumer databases supporting lifecycle analytics, segmentation modelling, and retention strategy—demonstrating deployment, activation, and delivery excellence capabilities\.

Lead Marketing Strategist at Department of AI, IIT Hyderabad, Sep 2022 \- May 2023 · 9 mos, Hyderabad, Telangana, India, Directed strategic marketing initiatives for academic programs, contributing to a notable increase in application volumes\. Developed and published impactful digital content, expanding the institution's online audience reach\.

Product Marketing Lead at Cision, May 2022 \- Jul 2022 · 3 mos, Bengaluru, Karnataka, India, • Increased media coverage by 15% and improved campaign ROI by 10% through the development and execution of PR and marketing campaigns\. • Achieved a 12% growth in audience engagement through coordinated content creation and distribution\. • Enhanced campaign performance with insights from media coverage analysis using Cision Communications Cloud and Google Analytics\. • Influenced stakeholders' decisions and drove strategic initiatives with detailed reports and presentations\.

## Education

Master of Business Administration \- MBA, International Business, amity University

Bachelor of Technology \- BTech, Electrical, Electronics and Communications Engineering, Kalinga Institute of Industrial Technology, Bhubaneswar

[View the original profile](https://tal.club/meet/arnab-haldar)

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