Arko Biswas profile photo 1 on Tal

Arko Biswas

Problem Solver | Builder of Ideas, Products & Categories | Sports. Consumers. Culture. Design. Tech

India

7+ years of work experience

Wakefit
Jul 20251 yr 1 moPresent

On-site

Building and scaling Wakefit’s new category business as an Entrepreneur-in-Residence. From setting up manufacturing and supply chains to creating new product categories from the ground up, owning the entire P&L. Focused on blending product, operations, and omni-channel strategy to build scalable home & decor experiences.
INSMA - Indian Sport Management Association
Apr 20242 yrs 4 mosPresent

India

As the Joint Secretary and Board member, my responsibilities involve leading the Governing Body and incorporating recommendations provided by different standing committees to deliver the INSMA Strategic Plan 2027. Other responsibilities involve delegating different responsibilities to further the objectives of INSMA. This is a volunteering role, pro bono in nature.
INSMA - Indian Sport Management Association
Dec 20236 mosMay 2024

SportiLabs
Oct 20231 yr 8 mosMay 2025

Building in the space of AI Analytics for team sports. Building with the vision to create the world’s largest network of amateur athletes and inspire a healthier, more active world. Follow and stay tuned here to know more updates soon.
An Indian PSU
Dec 20237 mosJun 2024

Conducted and delivered a Feasibility study to establish a Sports Academy and a High-Performance centre for selected Priority sport identified. The project included primary research in the extreme rural hinterlands and top officials and stakeholders involved at the state and national levels to propose the course of action. While benchmarking the efforts to the best HPC across the country.
SportiFAN
May 20194 yrs 4 mosAug 2023

Built Sportifan, a into fan engagement and new market entry strategy consulting powerhouse for sports brands, developing a proprietary tech platform that unlocked global fan monetisation- resulting in an 8-digit exit

Arko’s AI Stack

claude code
claude code
gemini
gemini

Education

Indian Institute of Management Raipur

Master of Business Administration - MBA, Marketing/Marketing Management, General

Indian Institute of Management Raipur

20172 yrs2019
Kalinga Institute of Industrial Technology, Bhubaneswar

Bachelor of Technology - BTech, Mechanical Engineering

Kalinga Institute of Industrial Technology, Bhubaneswar

20124 yrs2016

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Headline

Problem Solver | Builder of Ideas, Products & Categories | Sports. Consumers. Culture. Design. Tech

About

I’ve spent the last few years at the crossroads of startups, technology, innovation, fan and consumer engagement—mostly in industries that are fast-paced and emotionally charged (think sports, media, and fandom). I've worked as a founder, consultant, and builder, launching digital platforms and experimenting with AI-powered solutions, always trying to blend creativity with business impact. Previously, I built an AI analytics solution for team sports with Sportilabs, following my journey as an independent consultant and Founder of SportiFan, a digital fan engagement and ed-tech SaaS product in the sports business space. At SportiFan, I led a global team in launching a platform that empowered sports franchises and rights holders to monetize their digital fan base across markets. My career in the sports industry has been anchored in innovation and leadership. As Joint Secretary at INSMA, I’ve played an active role in shaping strategy and enabling growth through research and academia, contributing to the professionalization of the Indian sports ecosystem. These days, I'm channeling my experience into building something new at the intersection of fandom, consumer behavior, operational excellence and design, with a broader lens beyond just sports. Crafting consumer-centric narratives, and Building from zero to one by shaping a category in a fast-moving brand ecosystem. I'm always up for conversations about entrepreneurship, fandom, storytelling, and the human side of tech. With an adventurous spirit and a love for discovering new cultures and cuisines, I believe curiosity is my greatest driver—both personally and professionally.

Location

India

AI stack

claude code

gemini

Work experience

Entrepreneur in Residence at Wakefit, Jul 2025 - Present · 1 yr 1 mo, On-site, Building and scaling Wakefit’s new category business as an Entrepreneur-in-Residence. From setting up manufacturing and supply chains to creating new product categories from the ground up, owning the entire P&L. Focused on blending product, operations, and omni-channel strategy to build scalable home & decor experiences.

Director & Joint Secretary at INSMA - Indian Sport Management Association, Apr 2024 - Present · 2 yrs 4 mos, India, As the Joint Secretary and Board member, my responsibilities involve leading the Governing Body and incorporating recommendations provided by different standing committees to deliver the INSMA Strategic Plan 2027. Other responsibilities involve delegating different responsibilities to further the objectives of INSMA. This is a volunteering role, pro bono in nature.

Director & Treasurer at INSMA - Indian Sport Management Association, Dec 2023 - May 2024 · 6 mos

Founder at SportiLabs, Oct 2023 - May 2025 · 1 yr 8 mos, Building in the space of AI Analytics for team sports. Building with the vision to create the world’s largest network of amateur athletes and inspire a healthier, more active world. Follow and stay tuned here to know more updates soon.

Consultant- Sports Advisory at An Indian PSU, Dec 2023 - Jun 2024 · 7 mos, Conducted and delivered a Feasibility study to establish a Sports Academy and a High-Performance centre for selected Priority sport identified. The project included primary research in the extreme rural hinterlands and top officials and stakeholders involved at the state and national levels to propose the course of action. While benchmarking the efforts to the best HPC across the country.

Founder and Director at SportiFAN, May 2019 - Aug 2023 · 4 yrs 4 mos, Built Sportifan, a into fan engagement and new market entry strategy consulting powerhouse for sports brands, developing a proprietary tech platform that unlocked global fan monetisation- resulting in an 8-digit exit

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Indian Institute of Management Raipur

Bachelor of Technology - BTech, Mechanical Engineering, Kalinga Institute of Industrial Technology, Bhubaneswar