Headline

Story-Driven Marketer • Innovation Architect • Brand Strategist

About

I started out crafting brand stories through design and marketing. From advertising to digital strategy to building a business from scratch, I’ve evolved at every step of scaling brands, driving engagement, and shaping consumer experiences. Over the years, I’ve worked across brand strategy, digital marketing, product growth, and innovation, helping businesses grow in eCommerce, tech, and communication design. Along the way, I also founded and scaled a business, navigating the highs and lows of entrepreneurship. I geek out on AI-powered marketing, creative storytelling, and brand-building that truly connects. Always curious, always learning. Let’s connect and create something exciting!

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

notebooklm

notion

Luma AI

OpenAI Playground

Work experience

Senior Brand Manager Specialist at Whatfix, Aug 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, • Led the development of product GTM strategies and global launches, translating technical capabilities into customer-centric messaging. • Created high-impact sales enablement ecosystems, producing comprehensive sales content and demo assets to enhance sales cycles. • Collaborated with stakeholders to optimize marketing funnels, driving adoption through strategic communication and data-driven interventions.

Marketing Director at Agencywaale, Mar 2020 - Present · 6 yrs 7 mos, Mumbai, Maharashtra, India, The company scaled from inception to ₹1.2 Cr in Year 2 and ₹1.8 Cr in Year 3, expanding operations to Kolkata and Hyderabad. The focus has been on scaling brands, driving digital transformation, and executing high-impact marketing strategies. The major vision is build a Post-advertising organisation. Consulting support has been provided to an AI-driven SaaS company, crafting a 5-year business roadmap, securing funding, and optimizing product-market fit for profitability. Additionally, extensive collaboration with entrepreneurs and startups has helped refine business models, optimize growth strategies, and accelerate product launches through go-to-market planning and digital marketing expertise. Strategic partnerships with Shopify, Meta, influencers, and Zomato have enhanced e-commerce performance, brand advocacy, and F&B visibility. These collaborations enabled fashion, skincare, and food brands to scale, driving 6X revenue growth through optimized storefronts, targeted ads, and influencer-driven credibility. A key success includes leading the marketing and execution of the Bryan Adams India Tour, leveraging digital campaigns, influencer collaborations, PR, and brand partnerships to maximize audience engagement and ticket sales, making the tour a major success. Passionate about scaling brands, building strong communities, and leveraging digital innovation to drive business growth. Always open to meaningful collaborations and impactful projects.

Senior Campaign Director at Havas Worldwide Digital, Sep 2017 - Feb 2020 · 2 yrs 6 mos, Gurgaon, India, • Led impactful campaigns like #HateCondomLoveDurexAiR and Love-Sex-Durex, driving brand engagement • Elevated Reckitt Benckiser’s presence in MENA & APAC markets, bringing brands like Durex, Veet, Harpic, and Mortein to the digital forefront • Designed and executed digital marketing strategies, resulting in a 150% revenue growth

Art Director at Havas Worldwide Digital, Apr 2015 - Aug 2017 · 2 yrs 5 mos, • Led design communication for the launch of Microsoft Lumia and Office 365, creating engaging B2B and B2C campaigns. • Developed innovative strategies to drive brand impact and increase customer engagement. • Collaborated with cross-functional teams to ensure successful execution of campaigns.

Interactive Art Director at Magnon\​TBWA, Mar 2014 - Mar 2015 · 1 yr 1 mo, Noida, Uttar Pradesh, India, • Collaborated with a creative team to design and execute monthly B2B digital content for MasterCard, ensuring brand consistency and audience engagement • Developed engaging B2C social media content for Haier Appliances and Jindal Panther, enhancing brand visibility and user interaction

Associate Creative Art at R K SWAMY BBDO, Mar 2013 - Feb 2014 · 1 yr, Greater Delhi Area, • Collaborated with a creative team to design and execute creatives for Ranbaxy Revitalite and Eldeco Infrastructure • Conceptualized visually compelling campaigns aligned with marketing objectives • Worked closely with team leader to refine campaign ideas and ensure successful execution

Creative Associate at R K SWAMY BBDO, 2013 - 2014 · 1 yr, Created campaign creatives for Ranbaxy Revitalite and Eldeco Infrastructure across digital and print channels.

Education

Master’s Degree, Advertising and Marketing, Apeejay Institute of Advertising and Marketing

Honors, Media Science, NSHM School of Mass Communication