Headline

Digital Marketing Specialist at AMETEK

About

Digital Marketing Specialist with 9+ years of experience and a core focus on performance marketing (70%+ of my day is spent optimizing campaigns, not just launching them). I specialize in crafting ROAS-driven strategies across Google Ads, LinkedIn Ads, Meta and Bing, managing a global budget across APAC, EMEA, and North America. Whether it’s scaling search campaigns in engineering markets, challenging agencies to push for better CPLs or building region-specific paid social plans. I bring a balance of analytical rigor and creative execution to every touchpoint. Beyond performance, I collaborate with cross-functional teams on SEO, in-depth reporting and product-specific campaign launches — driving full-funnel growth with a clear focus on business outcomes. Always curious. Always optimizing. Let’s connect for insights, ideas or just great conversation.

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

openai

Microsoft Copilot

Work experience

Digital Marketing Specialist at FARO CREAFORM, Dec 2023 - Present · 2 yrs 10 mos, Bengaluru, Karnataka, India

Digital Marketing Manager at Happay, Sep 2022 - Feb 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, Worked extensively on B2B SaaS Fintech products. Conceptualising digital marketing strategies. Managing a team of individual contributors like Ad Experts, SEO Experts, Content Writers, Email Marketers, Social Media Management and Graphic Designers. Planned and executed lead generation campaigns and brand awareness campaigns on LinkedIn, Google Ads, Twitter, Facebook and Instagram. Built and managed acquisition campaigns across various social, SEM, and display channels to drive revenue and increase ROI. Conceptualised and spearheaded the employee advocacy program called Happay Insider Social. Ideating and launching the "Humans Of Happay" series showcasing company culture and bringing forward employee stories. Manage CRM data and create and execute digital marketing campaigns. Organize, track and surface data trends. Implement Google Analytics.

Digital Marketing Manager at Interwood, Sep 2021 - Sep 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, Evaluating marketing strategies. Analysing market trends and preparing forecasts. Generating new business leads through Digital campaigns. Managing huge Digital Marketing budgets. Deep dive into web-analytics, data platforms of social media engines like twitter, FB, LinkedIN etc. Working on Google Analytics and experience in setting up reports and understanding customer behaviour. Working on result oriented KPIs. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Overseeing branding, advertising, and promotional campaigns. Planned and executed Media campaign budgets; designed and ran AdWords campaigns, Social Media campaigns, Email Marketing, SEO & Web analytics, Query Management and Market Research. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Digital Marketing Manager at Max Life Insurance Company Limited, Aug 2020 - Aug 2021 · 1 yr 1 mo, Nagpur, Maharashtra, India, Evaluating and optimising marketing and pricing strategies. Analysing market trends and preparing forecasts. Working on Google Analytics and experience in setting up reports and understanding customer behaviour. Working through strong KPIs. Worked with web-analytics, data platforms of social media engines like twitter, FB, LinkedIN etc. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's budget. Overseeing branding, advertising, and promotional campaigns. Managing the marketing department's staff. Preparing and presenting quarterly and annual reports to senior management.

Digital Marketing Manager at Aameya Foods, Mar 2016 - Aug 2020 · 4 yrs 6 mos, Nagpur, Maharashtra, India, Developed marketing content such as blogs, promotional materials and advertisements for social media. Analyzed and reported social media and online marketing campaign results. Created social media content with consistent content and tone. Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic. Increased customer engagement through social media. Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably. Used various pieces of software to create and print marketing materials, including product reviews, press releases and ads. Monitored online presence of company's brand to engage with users and strengthen customer relationships. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Executed optimal sales strategies to achieve commercial goals for Nagpur market. Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies. Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously. Created several marketing campaigns every year, which resulted in 28% month on month increase in revenue.

Education

Master's degree, Marketing, Sinhgad Business School

Bachelor of Business Administration - BBA, Tirpude Institute of Management Education, Civil Lines