---
title: "Arjun Gupta - Senior Manager Analytics, User Growth in Bengaluru | Tal"
description: "Meet Arjun Gupta, Analytics at Meesho | Driving Growth at Scale based in Bengaluru. AI stack includes antigravity, claude code, and claude. Explore public work links including medium."
image: "https://tal.club/meet/arjun-gupta-1/share-image"
---

# Arjun Gupta on Tal

## Headline

Analytics at Meesho \| Driving Growth at Scale

## About

Here's a bit about me: 1\. Currently leading Business Analytics & AI for User Growth at Meesho \(India's largest e\-commerce platform for Bharat\), where my team of 30\+ analysts drives acquisition, activation, and retention for 60M\+ daily active users\. Working with a high\-growth, high\-velocity company has instilled in me a love for hustling beyond the boundaries of a defined job description\. 2\. Before Meesho, I built the Analytics Center of Excellence from scratch at RPSG Group \- a 20\+ company conglomerate \- deploying Marketing Mix Models and productionizing LLM\-based workflows on AWS for secure enterprise analytics\. Along the way, I learnt that managing a team can be just as challenging, if not more so, than being an individual contributor\. 3\. My work sits at the intersection of three things I care about: \- Predictive AI that drives measurable business outcomes \(DAU Projection Model, Churn Prediction, Media Mix Modelling\) \- Self\-service analytics infrastructure \(Building it for Meesho\) \- People Leadership 4\. I have led the most strategic projects and moved the most critical metrics, but never did it alone\. Collaborating with cross\-functional teams across the globe was what helped\. 5\. Unlike many wise people, who abandon the ship during challenging times, I steadfastly remain committed to the company through its highs and lows\. Zilingo \(the Unicorn I was previously with\), unfortunately, had a terrible fall from being a unicorn to almost bankruptcy, but I stayed with the company, worked with the co\-founder, and helped in the successful spin\-off of the company 6\. Beyond analytics: I'm a national\-level badminton player, a published author whose book has sold across four continents, and a writer with 25M\+ impressions documenting the intersection of technology, growth, and human experience\. Link to buy the book: https://notionpress\.com/read/little\-doses\-of\-happiness

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

lovable

notion

## Work experience

Senior Manager Analytics, User Growth at Meesho, May 2025 \- Present · 1 yr 4 mos, Bengaluru, Karnataka, India, \- Leading analytics for the User Growth across acquisition, activation, and retention; driving experimentation and causal inference practice across the charter \- Drove company\-wide agentic self\-serve analytics \(LLM/NLP\-powered\)\- driving data readiness, metric governance, and AI agent accuracy; targeting 50% analyst query reduction at >95% accuracy \- Scaled and led a 30\+ member analytics org across hiring, calibration, and career development \- establishing structured people frameworks for a high\-velocity, fast\-scaling environment \- Partnered with product, engineering, and business leadership to embed analytical decision\-making across the full User Growth funnel

Senior Manager \- Analytics & AI, Strategy at RP Sanjiv Goenka Group, Jun 2023 \- May 2025 · 2 yrs, Kolkata, West Bengal, India, \- Built the Analytics COE from zero for a 20\+ company conglomerate, establishing BI infrastructure, product analytics instrumentation, and data science capabilities group\-wide \- Led the design and deployment of Media Mix Modeling for Spencer's Retail \- Productionized LLM\-based analytics workflows on AWS EC2 for secure, on\-premise enterprise data processing, enabling AI adoption within strict compliance and data governance constraints \- Single\-handedly built an automated price benchmarking tool: from conceptualization to development to deployment, defining its product features and crafting the user guide \- Revamped data integrity and instrumentation for Nature's Basket and The Gift Studio, enhancing event and parameter tracking to provide comprehensive product analytics and identify customer drop\-off points

Global Business Intelligence Lead at Zilingo, Mar 2020 \- Mar 2023 · 3 yrs 1 mo, Bengaluru, Karnataka, India, \- Part of the core deal team: Worked with the co\-founder of the company to divest the existing business and build a projection model for the new investors, resulting in the successful acquisition and transition of 100\+ employees \- Applied causal inference and A/B testing to identify churn drivers, implementing segment\-specific retention strategies that improved buyer retention \- Built an in\-house vendor management platform using Python automation, eliminating offline data processes and compressing PO cycle times across global operations \- Owned global BI strategy and executive reporting infrastructure, delivering unified decision dashboards to the C\-suite across multiple geographies

Senior PMO at Zilingo, Jun 2019 \- Mar 2020 · 10 mos, Mumbai, Maharashtra, India, Project: Zilingo selling on 3rd party platforms \- Defined the phase and performance of the life cycle of every SKU using Python to devise marketing strategy accordingly; Reduced ACOS by 300% \- Using automation in Python, reduced the time for daily reporting from more than 1\.5 hours to less than 5 minutes

Capacity Optimization Analyst at Amazon, Oct 2018 \- Apr 2019 · 7 mos, Hyderabad Area, India, \- Led a project to standardize the generation of schedules for Customer Service Agents across all Amazon sites globally \- Collaborated with Amazon stakeholders from around the world to understand and catalog inputs required to build the optimization\-based schedule generator \- The prototype, made in Python and Xpress\-Mosel, projected to save 8700\+ hours and \~2M annually

Business Analyst at Evalueserve, Sep 2014 \- May 2017 · 2 yrs 9 mos, Gurugram, Haryana, India, \- Supported the Product and Strategy teams of Fortune 500 telecom clients through Market Research \- Led multiple projects from pre\-sales to project completion resulting in \~150K USD generated revenue \- Automated and Streamlined the customer service reporting using SQL for a British Telecom giant, resulting in increased efficiency and cost savings

## Education

PGDBA, Business Analytics, Indian Institute of Management, Calcutta

PGDBA, Machine Learning, Indian Institute of Technology, Kharagpur

## Public links

- medium: https://medium\.com/@arzungupta

[View the original profile](https://tal.club/meet/arjun-gupta-1)

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