Headline

Analytics at Meesho | Driving Growth at Scale

About

Here's a bit about me: 1. Currently leading Business Analytics & AI for User Growth at Meesho (India's largest e-commerce platform for Bharat), where my team of 30+ analysts drives acquisition, activation, and retention for 60M+ daily active users. Working with a high-growth, high-velocity company has instilled in me a love for hustling beyond the boundaries of a defined job description. 2. Before Meesho, I built the Analytics Center of Excellence from scratch at RPSG Group - a 20+ company conglomerate - deploying Marketing Mix Models and productionizing LLM-based workflows on AWS for secure enterprise analytics. Along the way, I learnt that managing a team can be just as challenging, if not more so, than being an individual contributor. 3. My work sits at the intersection of three things I care about: - Predictive AI that drives measurable business outcomes (DAU Projection Model, Churn Prediction, Media Mix Modelling) - Self-service analytics infrastructure (Building it for Meesho) - People Leadership 4. I have led the most strategic projects and moved the most critical metrics, but never did it alone. Collaborating with cross-functional teams across the globe was what helped. 5. Unlike many wise people, who abandon the ship during challenging times, I steadfastly remain committed to the company through its highs and lows. Zilingo (the Unicorn I was previously with), unfortunately, had a terrible fall from being a unicorn to almost bankruptcy, but I stayed with the company, worked with the co-founder, and helped in the successful spin-off of the company 6. Beyond analytics: I'm a national-level badminton player, a published author whose book has sold across four continents, and a writer with 25M+ impressions documenting the intersection of technology, growth, and human experience. Link to buy the book: https://notionpress.com/read/little-doses-of-happiness

Location

Bengaluru

AI stack

antigravity

claude code

claude

lovable

notion

Work experience

Senior Manager Analytics, User Growth at Meesho, May 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, - Leading analytics for the User Growth across acquisition, activation, and retention; driving experimentation and causal inference practice across the charter - Drove company-wide agentic self-serve analytics (LLM/NLP-powered)- driving data readiness, metric governance, and AI agent accuracy; targeting 50% analyst query reduction at >95% accuracy - Scaled and led a 30+ member analytics org across hiring, calibration, and career development - establishing structured people frameworks for a high-velocity, fast-scaling environment - Partnered with product, engineering, and business leadership to embed analytical decision-making across the full User Growth funnel

Senior Manager - Analytics & AI, Strategy at RP Sanjiv Goenka Group, Jun 2023 - May 2025 · 2 yrs, Kolkata, West Bengal, India, - Built the Analytics COE from zero for a 20+ company conglomerate, establishing BI infrastructure, product analytics instrumentation, and data science capabilities group-wide - Led the design and deployment of Media Mix Modeling for Spencer's Retail - Productionized LLM-based analytics workflows on AWS EC2 for secure, on-premise enterprise data processing, enabling AI adoption within strict compliance and data governance constraints - Single-handedly built an automated price benchmarking tool: from conceptualization to development to deployment, defining its product features and crafting the user guide - Revamped data integrity and instrumentation for Nature's Basket and The Gift Studio, enhancing event and parameter tracking to provide comprehensive product analytics and identify customer drop-off points

Global Business Intelligence Lead at Zilingo, Mar 2020 - Mar 2023 · 3 yrs 1 mo, Bengaluru, Karnataka, India, - Part of the core deal team: Worked with the co-founder of the company to divest the existing business and build a projection model for the new investors, resulting in the successful acquisition and transition of 100+ employees - Applied causal inference and A/B testing to identify churn drivers, implementing segment-specific retention strategies that improved buyer retention - Built an in-house vendor management platform using Python automation, eliminating offline data processes and compressing PO cycle times across global operations - Owned global BI strategy and executive reporting infrastructure, delivering unified decision dashboards to the C-suite across multiple geographies

Senior PMO at Zilingo, Jun 2019 - Mar 2020 · 10 mos, Mumbai, Maharashtra, India, Project: Zilingo selling on 3rd party platforms - Defined the phase and performance of the life cycle of every SKU using Python to devise marketing strategy accordingly; Reduced ACOS by 300% - Using automation in Python, reduced the time for daily reporting from more than 1.5 hours to less than 5 minutes

Capacity Optimization Analyst at Amazon, Oct 2018 - Apr 2019 · 7 mos, Hyderabad Area, India, - Led a project to standardize the generation of schedules for Customer Service Agents across all Amazon sites globally - Collaborated with Amazon stakeholders from around the world to understand and catalog inputs required to build the optimization-based schedule generator - The prototype, made in Python and Xpress-Mosel, projected to save 8700+ hours and ~2M annually

Business Analyst at Evalueserve, Sep 2014 - May 2017 · 2 yrs 9 mos, Gurugram, Haryana, India, - Supported the Product and Strategy teams of Fortune 500 telecom clients through Market Research - Led multiple projects from pre-sales to project completion resulting in ~150K USD generated revenue - Automated and Streamlined the customer service reporting using SQL for a British Telecom giant, resulting in increased efficiency and cost savings

Education

PGDBA, Business Analytics, Indian Institute of Management, Calcutta

PGDBA, Machine Learning, Indian Institute of Technology, Kharagpur

Public links

medium: https://medium.com/@arzungupta