Headline

Visual Designer I @ Porter | IIT Bombay

About

As a Visual Designer I at Porter, I focus on designing and evolving the PX Visual System, enhancing user interactions with illustrations and motion design. My contributions include building Porter's first visual design system, developing over 80 illustrations and animations, and documenting a reusable Figma design library. These efforts have resulted in improved design consistency and streamlined cross-team collaboration across several verticals. Holding a Master’s in Animation Design from IDC, IIT Bombay, I bring expertise in visual design, features, and research project management. My background includes creating educational animations under the Design Thinking and Innovation project at IIT Bombay and teaching animation and design courses. I am passionate about creating expressive and functional designs that tell compelling stories.

Location

Tamil Nadu

AI stack

claude code

claude

cursor

gemini

ChatGPT

ChatGPT Images

Work experience

Visual Designer I at Porter, Dec 2024 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, Designing and evolving Porter’s PX Visual System, shaping how thousands of partners interact with the product through illustration and motion. PX Illustration System (Hero Project): - Built Porter’s first visual design system - 80+ illustrations & animations across onboarding, incentives, and education flows. - Defined core principles - Expressive, Contextual, Functional for tone, storytelling, and usability. - Standardized lighting, perspective, and character system, ensuring visual depth and brand consistency. - Conducted design workshops to align narrative tone and emotional intent. - Documented in Figma as a reusable design library. - Impact: Unified 6+ verticals, 40% less design ambiguity and Faster cross-team hand-off. Product Impact: - TDS Explainer Video – End-to-end design & animation; simplified taxation with relatable visuals. (+98% recovery, +27 pp clarity, 10% CTR) - Accept Screen Motion System - UI animations & feedback visuals that improved comprehension. (64% faster deliver, 91% swipe approval) - Outstation Explainer - Created motion-led visuals for new trip feature; boosted feature understanding. - PTL & Rental Onboarding - Designed motion explainers for smoother partner onboarding. International & Seasonal Visuals: - Localized illustrations for Turkey & Bangladesh markets. - Designed Diwali app icons and splash animation for 2025 to add the festive delight for the first time.

Guest Faculty at PES University, Jan 2024 - Feb 2024 · 2 mos, Bengaluru, Karnataka, India, Conducted a Guest lecture on the 3d animation module for the VI semester communication design students.

Visiting Faculty at Amity University Mumbai, Sep 2023 - Dec 2023 · 4 mos, Mumbai, Maharashtra, India, Conducted 3 courses over a 4 month period, specializing in Creating Animation, UV Unwrapping and Texturing, and Graphic Design for the B.Sc Animation and VFX program for the 3rd and 5th Semester students.

Workshop Instructor at Kerala State Institute of Design, Feb 2023 - Feb 2023 · 1 mo, Kerala, India, Conducted a 10-day workshop on Narrative Visualization for the 3rd Semester students of IT Integrated Communication Design.

Project Research Associate at Indian Institute of Technology, Bombay, Aug 2022 - Dec 2024 · 2 yrs 5 mos, Mumbai, Contributed to the Design Thinking and Innovation project under e-Kalpa III, led by Prof. Ravi Poovaiah and the Ministry of Education. Key Contributions: - Led storyboarding, character design, and animation for four animated lessons on Fundamentals of Design (for classes 6–10). - Translated abstract design concepts into visually clear, story-driven educational narratives. - Collaborated with faculty, researchers, and educators to ensure pedagogical accuracy.

Education

Masters in design, Animation Design, Indian Institute of Technology, Bombay

Bachelor of Engineering - BE, Mechanical Engineering, PSG College of Technology

Public links

linktr.ee: https://linktr.ee/artarivu

youtube.com: https://youtube.com/@artarivu