Headline

Growth and Business @ Amazon | User Acquisition, CRM, Retention and Monetization | Ex Paytm, Jupiter , MPL | GrowthX Fellow

About

Growth operator with a specialization in Acquisition, Retention, and Monetization • Proficient in devising and executing paid and organic user growth and retention strategies • Experience in Product Marketing • Skilled in Category monetization management Strongly believe in "Retention and Monetization forms the core of Growth Engine" "Acquisition can be bought, Retention needs to be built" "Product Marketing is both Art and Science"

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

kiro

notion

openai

Work experience

Growth and Marketing- Amazon Now at Amazon, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Growth, Business and Product Marketing at Paytm, Apr 2023 - May 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Leading ONDC category user growth, P&L, business planning & customer lifecycle management. Solving for scale with efficiency Growth- User Acquisition, CRM, Retention and Monetization for ONDC Business Customer Lifecycle Management Category Awareness and Adoption App Merchandising CRM and communication Product Marketing, GTM and Engagement Order and GMV Growth PnL

Growth- Digital Marketing, CRM and Retention at Jupiter, Apr 2022 - Mar 2023 · 1 yr, Bengaluru, Karnataka, India, User Onboarding, CRM and Retention for the entire platform Paid Acquisition for On-Demand Salary CRM and Communication User Engagement Driving Awareness and Adoption for all use cases Cross Sell

Senior Growth and Product Marketing Manager at Mobile Premier League (MPL), Sep 2020 - Apr 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, Owning the CRM charter Onboarding, engagement, retention, cross-sell and win-back Automated journey-based user funnel campaigns Driving Retention across different lifecycle stages both for new users and older users Reducing Churn Driving reactivations and winbacks through emails and paid channels

Senior Manager - CRM and Customer Retention at Myntra, Apr 2018 - May 2019 · 1 yr 2 mos, Bangalore

Manager- Customer Retention at Myntra, Jan 2018 - Apr 2018 · 4 mos

Education

GrowthX®

PGDM, Marketing, New Delhi institute of Management