---
title: "Aritra Banerjee - Marketing Lead - Growth Strategy & Analytics in Bengaluru | Tal"
description: "Meet Aritra Banerjee, Growth @MyYogaTeacher | Driving acquisition and activation | NMIMS based in Bengaluru. AI stack includes claude code and claude."
image: "https://tal.club/meet/aritra-banerjee/share-image"
---

# Aritra Banerjee on Tal

## Headline

Growth @MyYogaTeacher \| Driving acquisition and activation \| NMIMS

## About

I’m a Bengali who prefers football over cricket, business over poetry, and controversially skips the rosogolla :\)\. I have over 4 years of experience across product, growth and business analytics, with a strong foundation in data\-driven problem\-solving and a deep interest in how startups grow and scale\. In my most recent role, I worked as a Business Analyst at MyYogaTeacher, a consumer\-tech platform, as part of the growth and marketing team\. I was the go\-to person for everything from data analysis to crafting PRDs\. I led high\-impact growth projects and experiments across user acquisition, activation, retention, and referral, contributing to a 50% reduction in CAC and notable improvements in user engagement and monetization\. I'm a generalist at heart who enjoys figuring out how things work\. Always open to meaningful conversations around business, growth, and new ideas\. Let’s connect\.

## Location

Bengaluru

## AI stack

claude code

claude

## Work experience

Marketing Lead \- Growth Strategy & Analytics at MyYogaTeacher, Jan 2026 \- Present · 9 mos, Bengaluru, Karnataka, India

Business Analyst \- Product & Growth at MyYogaTeacher, Aug 2022 \- Nov 2024 · 2 yrs 4 mos, Bengaluru, Karnataka, India, • Owned product\-led growth projects and experiments across acquisition, activation, referral, and revenue, resulting in a 50% reduction in CAC\. • Designed and implemented a referral program and a series of split tests on the platform to improve acquisition from the referral funnel\. This led to a 30% increase in referral signups and 50% increase in member signups on a monthly basis\. • Revamped the UTM tracking of referrals on the platform, which led to improved understanding of user behaviour\. • Build tableau reports and dashboards to track the referral funnel performance, referral attempts behaviour, retention rate, LTV, and cash collected etc\. • Implemented A/B tests on the Landing Page, defined the tracking, KPIs, and created tableau reports to track and measure the performance\. • Launched a prepay offer on pricing, resulting in 40% of the members taking a 3\-month offer\. This increased the cash collected upfront and reduced the payback period of ad spend\. • Implemented a simplified and dynamic system for transactional emails to improve user engagement on the platform\.

Investment Compliance Analyst at Invesco Ltd\., Nov 2020 \- May 2022 · 1 yr 7 mos, Hyderabad, Telangana, India, 1\) Worked on post\-trade monitoring of investment restrictions analyzed from prospectus/guidelines of the retail and Institutional portfolios\( APAC Region\) and identified the rules to be coded and subsequently tested on the OMS\- CRD\. Reporting & Analytics: 2\) Prepared multiple Audit Reports on a monthly basis\. The purpose of these audit reports was to make sure that any changes made to the OMS rules were done according to the standard practices\(through RMR, Unify IC\)\. 3\) Published tableau dashboards and key metrics on a monthly basis which were further used by different stakeholders for reporting and analysis purposes\.

Investment Compliance Trainee at Invesco Ltd\., Apr 2020 \- Oct 2020 · 7 mos, Hyderabad, Telangana, India

Finance Intern at Jmarathon Advisory services pvt ltd, Apr 2019 \- May 2019 · 2 mos, Hyderabad, Telangana, India, Learned about different aspects of Financial market, Technical analysis, and Fundamental analysis\. With the gained knowledge, handled a forex portfolio and traded in different currency pairs\. In addition to that, generated leads for the company’s stock market course\.

Digital Marketing Intern at Seven Boats Info\-System Pvt\. Ltd\., May 2017 \- May 2017 · 1 mo, Kolkata, West Bengal, India, Learned different aspects Of digital marketing\-SEO\(Search engine optimization\),SMO\(social media optimization\),Google AdWords , Google Analytics etc\. Worked on keyword research, website audit, forum posting ,off page SEO, on page SEO, website analysis using Google analytics for different websites\.

## Education

MBA, Finance & Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\), Hyderabad

B\.tech, Civil Engineering, WBUT

[View the original profile](https://tal.club/meet/aritra-banerjee)

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