Headline

Product @ Wells Fargo | Fintech | eCommerce | Analytics

About

I'm an experienced product management and analytics professional having spent 7+ years in the e-Commerce problem space, turning data insights and user requirements into business and consumer solutions. When I started my career with big data analytics at Mu Sigma, I was extremely fortunate to have had extensive hands-on experience with campaign measurement, financial reporting and dashboarding, as well as leading a 10-member team of analysts in project and client management. In my recent role as a Consumer Product Manager at Furlenco, a furniture company, I had end-to-end ownership of improvement in payments experience, adoption of user segmentation and productizing offer management. Keeping in touch with my former expertise, I was also the main POC for everything and anything data - instrumentation, reporting, financial accounting and overall data adoption. Currently, I own the Digital Account Open experience at Wells Fargo, where we drive the improvement in customer eligibility and deposit revenue for consumer banking with design modernization and new account opening flows (for minors, beneficiaries etc.) My personal self is very passionate about animals, photography and preaching a flexible perspective on civic expectations. P.S I also love doing brunches on weekends ☕

Location

Greater Bengaluru Area

AI stack

kiro

n8n

notion

windsurf

ChatGPT

Microsoft Copilot

Work experience

Product Manager - Digital Account Open at Wells Fargo, Mar 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Increased account opens by 8% YoY by launching a new account opening journey for minor customers under 17 • Increased applicant eligibility by 12% and unlocked ~$25M in deposit revenue by launching an industry-first Spanish account opening flow to increase acquisition in native Spanish-speaking communities. • Reduced QA readiness TAT by 57% (1 week → 3 days) with an AI test scenario generator that auto-generates structured QA scenarios from JIRA feature briefs trained on optimised prompt workflows • Leading product innovation forum to create functional prototypes for identified solutions to PDLC inefficiencies and new revenue opportunities

Product Manager - Storefront App at Furlenco, Jan 2023 - Nov 2023 · 11 mos, • Improved payment success rates by 10% by delivering server-side integrations (Razorpay, JUSPAY, SETU) and introducing UX interventions to reduce payment failures and downtime. • Demonstrated ability to identify, evaluate and deliver robust third-party integrations for payment gateways and single API interfaces, to improve user experience • Reduced involuntary churn by 28% and drove 40% user adoption in the first month by launching Autopay as a payment instrument, addressing card expiries and overdue payments. • Reduced last-mile cancellation by 57% by building a semi-automated trip scheduling workflow to improve delivery slot utilisation and increase operational planning accuracy • Improved delivery experience ratings by 45% (3.1/5 → 4.5/5) and reduced delivery friction with the introduction of dynamic communication widgets that surfaced delivery reminders based on order fulfilment stages. • Reduced campaign design turnaround time by 50% by spearheading the development of a data-driven offer engine and internal self-serve platform for marketing associates.

Associate Product Manager - Data at Furlenco, Sep 2021 - Dec 2022 · 1 yr 4 mos, • Accelerated product decision cycles by 75% (4 days → 1 day) and improved KPI visibility by leading data strategy, formalising metric definitions, and driving dashboard adoption across cross-functional business teams. • Enabled user persona experimentation at scale by developing a new microservice that leveraged system-driven events triggered at user journey touchpoints; powered MoEngage campaigns and dynamic app landing page customisation.

Data Scientist at Mu Sigma Inc., Nov 2020 - Aug 2021 · 10 mos, Bengaluru, Karnataka, India, Collaborated with Market Access team of a Fortune 50 pharma company to build and hyper-tune a text-classification model (BERT LLM) up to 78% statistical precision to analyse symptom spectrum and patient sentiment on living with Multiple Sclerosis - https://www.ncbi.nlm.nih.gov/books/NBK499849/ Key Exploratory Areas • Leveraged social media posts on community forums by users (patients/caregivers) to understand the vastness of vocabulary used in such informal settings • Profiled posts by patients and caregivers in terms of symptoms suffered • Scored intensity of the most prevalent symptom at a user-level, depending on its burdens mentioned by users • Gauged the overall sentiment of posts where a symptom was mentioned • Compared the tonality of posts mentioning a prescribed drug, to understand the scope of unmet need in the market

Lead Business Analyst at Mu Sigma Inc., Jul 2018 - Oct 2020 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Team lead of a 15-member analytics team for a Fortune 30 home improvement US retailer with prompt data-driven evidence for GTM decisions • Accountable for the delivery excellence of simultaneous client requests and long-term projects • Reduced campaign measurement time by 30% by with customer acquisition and retention insights delivered through BI dashboards and queried reports. • Developed a high-priority financial KPI report of a pilot offer campaign for high-value customers, which reported a growth of $440M in merchandise revenue. • Successfully tested a business hypothesis of the impact of a customer's wallet opportunity on projected sales revenue, through experimentation with regression, classification, predictive modelling and heuristic segmentation methods • Enabled structured consumption of large transactional databases on Google BigQuery using integrated SQL platform • Provided structured assistance on data sanitation during third-party vendor service migration • Worked on several campaign measurement projects of purchase behavior triggered by special promos (audience selection, lift measurement & RFM segmentation) • Handled data generation and visualization of a weekly financial report for senior leadership, summarizing key metrics like total annual growth across product categories and other demographic attributes

Digital Marketing Intern at HackerEarth, Jan 2018 - May 2018 · 5 mos, Bangalore, Identified marketing leads and developed creatives for content marketing • Set up data mining processes within the B2B marketing team and created an outbound lead generation funnel of decision-makers in recruitment teams. • Authored an e-book on practices and trends in the technical recruitment industry, to facilitate inbound lead generation.•

Technical Content Intern at HackerEarth, May 2017 - Jul 2017 · 3 mos, Bangalore, Worked with the Technical Editorial team on hackathon question banks and recruitment test series to curate seamlessly interpretable questionnaires with thorough quality and syntax checks, leveraging user feedback

Education

Bachelor of Technology - BTech, Electrical and Electronics Engineering, PES University

Public links

medium: https://medium.com/@dg11arindam