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Arijit Saha

Growth Marketing at bigbasket.com

Bengaluru

12+ years of work experience

bigbasket
Nov 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Responsible for driving and optimizing strategies to accelerate customer acquisition, engagement, and retention. The focus is typically on using data-driven insights, experiments, and growth hacks to fuel business expansion in a scalable and efficient manner.
bigbasket
Nov 20231 yrOct 2024

bigbasket
Oct 20213 yrs 1 moOct 2024

Bengaluru, Karnataka, India

Developing and implementing strategies to retain existing customers and maximize their lifetime value to the company.
bigbasket
Mar 20192 y 6 moSep 2021

Bengaluru

Have driven revenue growth, managed the sales team, acquired new customers through BTL channels, and implemented retention activities. During this tenure, I earned two promotions and gained exposure to working in three different cities: Bengaluru, Noida, and Kolkata.
bigbasket
Sep 20153 y 5 moFeb 2019

Bengaluru

Experienced in Partner Connect, Advertising & Promotion, Data Analytics, Key Account Management (KAM), and Vendor Management, driving growth through strategic partnerships, data-driven insights, and effective collaboration with key stakeholders.
Delyver Retail Network Pvt Ltd
May 20141 yr 4 mosAug 2015

Greater Bengaluru Area

Partner connect, Advertising and Promotion, KAM

Arijit’s AI Stack

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gemini
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ChatGPT
ChatGPT

Education

Master of Business Administration (M.B.A.) and Post Graduate Programme in Management, Marketing/Marketing Management, General

Ramaiah institute of management studies

20122 yrs2014

Bachelor of Business Administration (BBA), Business Administration and Management, General

George College

20093 yrs2012

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Headline

Growth Marketing at bigbasket.com

Location

Bengaluru

AI stack

claude code

gemini

meta

ChatGPT

Work experience

Growth Marketing Lead at bigbasket, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, Responsible for driving and optimizing strategies to accelerate customer acquisition, engagement, and retention. The focus is typically on using data-driven insights, experiments, and growth hacks to fuel business expansion in a scalable and efficient manner.

National Sales Head - bbdaily Business at bigbasket, Nov 2023 - Oct 2024 · 1 yr

Customer Retention Manager at bigbasket, Oct 2021 - Oct 2024 · 3 yrs 1 mo, Bengaluru, Karnataka, India, Developing and implementing strategies to retain existing customers and maximize their lifetime value to the company.

City Sales Head (BB Daily) - Customers Acquisition & Retention at bigbasket, Mar 2019 - Sep 2021 · 2 y 6 mo, Bengaluru, Have driven revenue growth, managed the sales team, acquired new customers through BTL channels, and implemented retention activities. During this tenure, I earned two promotions and gained exposure to working in three different cities: Bengaluru, Noida, and Kolkata.

Alliance Manager at bigbasket, Sep 2015 - Feb 2019 · 3 y 5 mo, Bengaluru, Experienced in Partner Connect, Advertising & Promotion, Data Analytics, Key Account Management (KAM), and Vendor Management, driving growth through strategic partnerships, data-driven insights, and effective collaboration with key stakeholders.

Zonal Manager at Delyver Retail Network Pvt Ltd, May 2014 - Aug 2015 · 1 yr 4 mos, Greater Bengaluru Area, Partner connect, Advertising and Promotion, KAM

Education

Master of Business Administration (M.B.A.) and Post Graduate Programme in Management, Marketing/Marketing Management, General, Ramaiah institute of management studies

Bachelor of Business Administration (BBA), Business Administration and Management, General, George College

Arijit Saha - Growth Marketing Lead in Bengaluru | Tal