Headline

Senior Manager – Ad Sales @ Zepto | Ex-Amazon | Data-Driven Digital Marketing & Media Sales | Brand Partnerships | IIM Kozhikode

About

I work at the intersection of advertising, growth, and digital commerce, helping brands turn media investments into measurable business outcomes. At Zepto, I work with leading FMCG and consumer brands to build data-driven growth strategies, advertising programs, and strategic partnerships. My work spans brand growth, performance marketing, monetization, go-to-market strategy, and joint business planning. Some of the problems I enjoy solving: • How can advertising become a growth engine, not just a marketing expense? • How can brands scale efficiently on emerging digital platforms? • How do we translate consumer and category insights into actionable media strategies? • How can strong partnerships create value for both brands and platforms? I've worked across categories including FMCG, Foods, Staples and Munchies, partnering with businesses to identify growth opportunities, build scalable programs, and drive measurable outcomes. I enjoy working in high-growth environments where data, consumer behavior, technology, and commercial strategy come together. I'm particularly interested in digital advertising, consumer technology, partnerships, growth strategy, and building products/businesses that operate at scale.

Location

Bengaluru

AI stack

claude

grok

meta

notebooklm

ChatGPT

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Work experience

Senior Manager II, Ads and Monetization at Zepto, Mar 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, • Lead advertising and monetization initiatives for leading FMCG and consumer brands, helping advertisers leverage Zepto's high-intent consumer ecosystem to drive incremental sales and growth. • Own strategic relationships and joint business planning with key brand partners, aligning advertising investments with business objectives, category opportunities and growth targets. • Develop data-driven media and growth strategies across Sponsored Ads, brand-led campaigns, promotional solutions and emerging advertising formats. • Partner cross-functionally with Sales, Category, Product, Marketing and Operations teams to identify monetization opportunities and build scalable advertising solutions. • Drive advertiser growth through a combination of performance marketing, consumer insights, category strategy and full-funnel advertising solutions. • Build and execute growth programs that have helped brands scale significantly on the platform, including campaigns delivering multi-fold increases in GMV and high-ROAS advertising outcomes. • Work with senior stakeholders across brands to develop annual and quarterly investment plans, identify growth opportunities and translate business objectives into measurable advertising programs.

Account Manager at Amazon, Sep 2023 - Jul 2024 · 11 mos

Client Relationship Manager at Amazon, Jul 2022 - Sep 2023 · 1 yr 3 mos, India

AFBP Intern at Amazon, Apr 2021 - Jun 2021 · 3 mos, India

Founder, CEO at Scrapify, Aug 2016 - Aug 2019 · 3 yrs 1 mo, Kolkata, West Bengal, India

Sales Specialist at IntraSoft Technologies Limited, Apr 2015 - Oct 2015 · 7 mos, Greater Kolkata Area

Education

Master of Business Administration - MBA, Finance, General, Indian Institute of Management, Kozhikode

Chartererd Accountant, The Institute of Chartered Accountants of India