---
title: "Arihant Betala - Growth Marketing and Operations Associate in Bengaluru | Tal"
description: "Meet Arihant Betala, Marketing Automation & Growth Ops | Automated lead gen, WhatsApp drips & CRM systems for D2C brands | Make.com · n8n · AiSensy · LeadSquared based in Bengaluru. AI stack includes claude, gemini, and mcp. Explore public work links including drive.google.com."
image: "https://tal.club/meet/arihant-betala/share-image"
---

# Arihant Betala on Tal

## Headline

Marketing Automation & Growth Ops \| Automated lead gen, WhatsApp drips & CRM systems for D2C brands \| Make\.com · n8n · AiSensy · LeadSquared

## About

I'm a Marketing Growth & Operations Analyst at upGrad School of Technology, where I build the automations behind lead generation, WhatsApp nurture journeys, and registration flows\. One of those replaced a landing page form with a single tap inside WhatsApp and doubled registrations on the same traffic\. Tools I work with: Make\.com, n8n, AiSensy, LeadSquared, Google Sheets, Apify, and AI agents for the parts that genuinely need judgment\. Apart from work, I write here about marketing automation for D2C brands, mostly the unglamorous systems that recover revenue while nobody is watching\. I enjoy building automations that solve D2C problems so the team can focus on growth instead of operations\. Most recently I built a cart recovery system end to end on my own, and an 11\-day WhatsApp nurture campaign — the same kind of setup a D2C brand would use to win back customers after a sale\. What I've learned so far is that the hard part is almost never the tool\. It's the logic\. Making sure a customer never gets messaged twice\. Making sure a discount doesn't go to someone who was going to buy anyway\. Catching the edge case that quietly breaks a workflow at 2am\.

## Location

Bengaluru

## AI stack

claude

gemini

mcp

n8n

openai

Make

## Work experience

Growth Marketing and Operations Associate at upGrad School of Technology \(uGSOT\), May 2026 \- Present · 5 mos, Bengaluru, Karnataka, India, Experienced with LeadSquared, Make, Google Sheets, AiSensy, and Brevo to build CRM workflows, marketing automation, and lifecycle campaigns\. Built and scaled 15\+ automated marketing workflows, supporting lead management for 50,000\+ leads and improving funnel conversion efficiency Profiecent in use of tools like leadsquare, Make, Sheets, AISNESY and BREVO

Financial Data Analyst at Verity Knowledge Solutions Pvt\. Ltd\., May 2023 \- May 2024 · 1 yr 1 mo, Hyderabad, Telangana, India, Delivered market intelligence and sector analysis for global investment banking clients across Aerospace & Defense Used FactSet and Mergermarket to build data\-driven research supporting high\-stakes strategic transactions

Marketing Intern at BusinessOnBot, Jun 2022 \- Jul 2022 · 2 mos, Bengaluru, Karnataka, India

Marketing Intern at Infelearn, May 2021 \- Jun 2021 · 2 mos, Bengaluru, Karnataka, India

## Education

undergraduate, bba honours, Christ University, Bangalore

Bachelor of Business Administration, Christ University, Bangalore

## Public links

- drive\.google\.com: https://drive\.google\.com/drive/folders/180c4ycdT\-0dROrUo3TroD4lCW4G4wgiA

[View the original profile](https://tal.club/meet/arihant-betala)

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