Headline

Marketing Automation & Growth Ops | Automated lead gen, WhatsApp drips & CRM systems for D2C brands | Make.com · n8n · AiSensy · LeadSquared

About

I'm a Marketing Growth & Operations Analyst at upGrad School of Technology, where I build the automations behind lead generation, WhatsApp nurture journeys, and registration flows. One of those replaced a landing page form with a single tap inside WhatsApp and doubled registrations on the same traffic. Tools I work with: Make.com, n8n, AiSensy, LeadSquared, Google Sheets, Apify, and AI agents for the parts that genuinely need judgment. Apart from work, I write here about marketing automation for D2C brands, mostly the unglamorous systems that recover revenue while nobody is watching. I enjoy building automations that solve D2C problems so the team can focus on growth instead of operations. Most recently I built a cart recovery system end to end on my own, and an 11-day WhatsApp nurture campaign — the same kind of setup a D2C brand would use to win back customers after a sale. What I've learned so far is that the hard part is almost never the tool. It's the logic. Making sure a customer never gets messaged twice. Making sure a discount doesn't go to someone who was going to buy anyway. Catching the edge case that quietly breaks a workflow at 2am.

Location

Bengaluru

AI stack

claude

gemini

mcp

n8n

openai

Make

Work experience

Growth Marketing and Operations Associate at upGrad School of Technology (uGSOT), May 2026 - Present · 5 mos, Bengaluru, Karnataka, India, Experienced with LeadSquared, Make, Google Sheets, AiSensy, and Brevo to build CRM workflows, marketing automation, and lifecycle campaigns. Built and scaled 15+ automated marketing workflows, supporting lead management for 50,000+ leads and improving funnel conversion efficiency Profiecent in use of tools like leadsquare, Make, Sheets, AISNESY and BREVO

Financial Data Analyst at Verity Knowledge Solutions Pvt. Ltd., May 2023 - May 2024 · 1 yr 1 mo, Hyderabad, Telangana, India, Delivered market intelligence and sector analysis for global investment banking clients across Aerospace & Defense Used FactSet and Mergermarket to build data-driven research supporting high-stakes strategic transactions

Marketing Intern at BusinessOnBot, Jun 2022 - Jul 2022 · 2 mos, Bengaluru, Karnataka, India

Marketing Intern at Infelearn, May 2021 - Jun 2021 · 2 mos, Bengaluru, Karnataka, India

Education

undergraduate, bba honours, Christ University, Bangalore

Bachelor of Business Administration, Christ University, Bangalore

Public links

drive.google.com: https://drive.google.com/drive/folders/180c4ycdT-0dROrUo3TroD4lCW4G4wgiA