---
title: "Argho Bhattacharya - Head of Marketing in Mumbai | Tal"
description: "Meet Argho Bhattacharya, Head Marketing - Growth & Brand Leader | 🔆 Linkedin Top Voice - Digital Marketing & Strategy-Branding & Brand Strategy | 2X 40 Under 40 (Agency Reporter | Social Samosa) | FinTech | NeoBanking | BFSI | OTA | B2C | B2B | based in Mumbai. AI stack includes antigravity and co..."
image: "https://tal.club/meet/argho-bhattacharya/share-image"
---

# Argho Bhattacharya on Tal

## Headline

Head Marketing \- Growth & Brand Leader \| 🔆 Linkedin Top Voice \- Digital Marketing & Strategy\-Branding & Brand Strategy \| 2X 40 Under 40 \(Agency Reporter \| Social Samosa\) \| FinTech \| NeoBanking \| BFSI \| OTA \| B2C \| B2B \|

## About

A strategic marketing and communication leader with 20 years of experience in driving Growth through Digital Marketing, Product Marketing and Brand Management, backed by an established track\-record of delivering on Business and Marketing KPIs across BFSI, Fintech, E\-Commerce\(OTA\) and Building Materials/Manufacturing\.

## Location

Mumbai

## AI stack

antigravity

codex

## Work experience

Head of Marketing at PayU, Aug 2023 \- Present · 3 yrs 1 mo, India, Drive Brand, Product Marketing and Growth mandates for PayU Payments India\.

VP2 & Head \- Growth & Performance Marketing at IIFL \(India Infoline Group\), Mar 2022 \- Jul 2023 · 1 yr 5 mos, Mumbai Metropolitan Region, IIFL Finance \- Head of Digital Marketing & Media IIFL Securities \- Head of Growth & Performance Marketing \(March 22 \- Jan 23\)

Head Marketing \- Niyo at NiYO \(Niyo Solutions Inc\.\), Mar 2019 \- Feb 2022 · 3 yrs, Mumbai Area, India, Planned, built and executed Brand marketing, Growth and Acquisition for India’s First Neo bank to become India Largest and Most Visible

Head\-Marketing & Brand at Musafir\.com, Nov 2015 \- Feb 2019 · 3 yrs 4 mos, Mumbai Area, India, \-Create and curate the Brand and Marketing strategy\. \-Develop and measure key metrics around the business including user\-acquisition, conversion, engagement and retention\. \-Develop marketing programs with quantifiable objectives and measurable business results\. \-Leverage business and consumer data and analytics \-Drive exponential brand growth in digital and traditional formats in sync with business targets \-Drive Digital,Creative and Media strategy on traditional, digital and social platforms to amplify brand awareness and optimize customer acquisition\. \-Driving brand alliance and partnerships with Tourism Boards, Banks and other key affiliates \-Maximize brand partnership opportunities by driving the partnerships and alliances teams\. \-Helm the direction and efforts of Creative, Media, Digital and Social teams to achieve seamless 360’ marketing synergy \-Manage and plan activation's and brand promotion strategies using the Brand Ambassador Mr Sachin Tendulkar

Brand manager\-National Branding at ACC Limited, Jun 2011 \- Oct 2015 · 4 yrs 5 mos, Mumbai Area, India, Part of the Core National Branding Team driving activities to implement strategic plans to maximise brand potential\. \- Brand Management \- Media Planning & Strategy \- Digital Branding \- Product Marketing \- Market Research & Insights \- Sports Marketing \( IPL, Onground & TV\)

## Education

Master of Business Administration \(MBA\), Business Administration and Management, General, University of Sunderland

Executive Education Program, Marketing Communication for Consumer Engagement, Indian Institute of Management Bangalore

[View the original profile](https://tal.club/meet/argho-bhattacharya)

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