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Argho Bhattacharya

Head Marketing - Growth & Brand Leader | 🔆 Linkedin Top Voice - Digital Marketing & Strategy-Branding & Brand Strategy | 2X 40 Under 40 (Agency Reporter | Social Samosa) | FinTech | NeoBanking | BFSI | OTA | B2C | B2B |

Mumbai

15+ years of work experience

PayU
Aug 20233 yrs 1 moPresent

India

Drive Brand, Product Marketing and Growth mandates for PayU Payments India.
IIFL (India Infoline Group)
Mar 20221 yr 5 mosJul 2023

Mumbai Metropolitan Region

IIFL Finance - Head of Digital Marketing & Media IIFL Securities - Head of Growth & Performance Marketing (March 22 - Jan 23)
NiYO (Niyo Solutions Inc.)
Mar 20193 yrsFeb 2022

Mumbai Area, India

Planned, built and executed Brand marketing, Growth and Acquisition for India’s First Neo bank to become India Largest and Most Visible
Musafir.com
Nov 20153 yrs 4 mosFeb 2019

Mumbai Area, India

-Create and curate the Brand and Marketing strategy. -Develop and measure key metrics around the business including user-acquisition, conversion, engagement and retention. -Develop marketing programs with quantifiable objectives and measurable business results. -Leverage business and consumer data and analytics -Drive exponential brand growth in digital and traditional formats in sync with business targets -Drive Digital,Creative and Media strategy on traditional, digital and social platforms to amplify brand awareness and optimize customer acquisition. -Driving brand alliance and partnerships with Tourism Boards, Banks and other key affiliates -Maximize brand partnership opportunities by driving the partnerships and alliances teams. -Helm the direction and efforts of Creative, Media, Digital and Social teams to achieve seamless 360’ marketing synergy -Manage and plan activation's and brand promotion strategies using the Brand Ambassador Mr Sachin Tendulkar
ACC Limited
Jun 20114 yrs 5 mosOct 2015

Mumbai Area, India

Part of the Core National Branding Team driving activities to implement strategic plans to maximise brand potential. - Brand Management - Media Planning & Strategy - Digital Branding - Product Marketing - Market Research & Insights - Sports Marketing ( IPL, Onground & TV)

Argho’s AI Stack

antigravity
antigravity
codex
codex

Education

University of Sunderland

Master of Business Administration (MBA), Business Administration and Management, General

University of Sunderland

Indian Institute of Management Bangalore

Executive Education Program, Marketing Communication for Consumer Engagement

Indian Institute of Management Bangalore

20142014

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Headline

Head Marketing - Growth & Brand Leader | 🔆 Linkedin Top Voice - Digital Marketing & Strategy-Branding & Brand Strategy | 2X 40 Under 40 (Agency Reporter | Social Samosa) | FinTech | NeoBanking | BFSI | OTA | B2C | B2B |

About

A strategic marketing and communication leader with 20 years of experience in driving Growth through Digital Marketing, Product Marketing and Brand Management, backed by an established track-record of delivering on Business and Marketing KPIs across BFSI, Fintech, E-Commerce(OTA) and Building Materials/Manufacturing.

Location

Mumbai

AI stack

antigravity

codex

Work experience

Head of Marketing at PayU, Aug 2023 - Present · 3 yrs 1 mo, India, Drive Brand, Product Marketing and Growth mandates for PayU Payments India.

VP2 & Head - Growth & Performance Marketing at IIFL (India Infoline Group), Mar 2022 - Jul 2023 · 1 yr 5 mos, Mumbai Metropolitan Region, IIFL Finance - Head of Digital Marketing & Media IIFL Securities - Head of Growth & Performance Marketing (March 22 - Jan 23)

Head Marketing - Niyo at NiYO (Niyo Solutions Inc.), Mar 2019 - Feb 2022 · 3 yrs, Mumbai Area, India, Planned, built and executed Brand marketing, Growth and Acquisition for India’s First Neo bank to become India Largest and Most Visible

Head-Marketing & Brand at Musafir.com, Nov 2015 - Feb 2019 · 3 yrs 4 mos, Mumbai Area, India, -Create and curate the Brand and Marketing strategy. -Develop and measure key metrics around the business including user-acquisition, conversion, engagement and retention. -Develop marketing programs with quantifiable objectives and measurable business results. -Leverage business and consumer data and analytics -Drive exponential brand growth in digital and traditional formats in sync with business targets -Drive Digital,Creative and Media strategy on traditional, digital and social platforms to amplify brand awareness and optimize customer acquisition. -Driving brand alliance and partnerships with Tourism Boards, Banks and other key affiliates -Maximize brand partnership opportunities by driving the partnerships and alliances teams. -Helm the direction and efforts of Creative, Media, Digital and Social teams to achieve seamless 360’ marketing synergy -Manage and plan activation's and brand promotion strategies using the Brand Ambassador Mr Sachin Tendulkar

Brand manager-National Branding at ACC Limited, Jun 2011 - Oct 2015 · 4 yrs 5 mos, Mumbai Area, India, Part of the Core National Branding Team driving activities to implement strategic plans to maximise brand potential. - Brand Management - Media Planning & Strategy - Digital Branding - Product Marketing - Market Research & Insights - Sports Marketing ( IPL, Onground & TV)

Education

Master of Business Administration (MBA), Business Administration and Management, General, University of Sunderland

Executive Education Program, Marketing Communication for Consumer Engagement, Indian Institute of Management Bangalore