Arfat Goundi profile photo 1 on Tal

Arfat Goundi

2X Salesforce Certified | Campaign Management & Developer | Expert in Journey Builder, Automation Studio & Email Studio | Driving Data-Driven Customer Engagement | AMPscript and SQL

Bengaluru

3+ years of work experience

Mavlers
Jan 20233 yrs 11 mosPresent

Ahmedabad, Gujarat, India

As an SFMC Campaign Management Executive, I work at the intersection of marketing strategy and technology, helping to execute and optimize targeted customer campaigns through Salesforce Marketing Cloud. My responsibilities include managing email, SMS, and push campaigns, segmenting audiences, automating journeys using Journey Builder, and analyzing performance to improve engagement and ROI.
Uplers
Jan 20241 yr 6 mosJun 2025

India

Uplers
Jan 20231 yr 1 moJan 2024

India

I am working in Uplers as a HTML Developer.

Arfat’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
openai
openai
perplexity
perplexity
claudecode
claudecode

Education

BCA, Computer Application

Vedant BCA and B.com College Vijaypura

20193 yrs2022

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Headline

2X Salesforce Certified | Campaign Management & Developer | Expert in Journey Builder, Automation Studio & Email Studio | Driving Data-Driven Customer Engagement | AMPscript and SQL

About

As a Salesforce Marketing Cloud (SFMC) Campaign Management Executive, I specialize in planning, executing, and optimizing data-driven marketing campaigns across multiple channels—including email, SMS, and push notifications. I have hands-on experience with key SFMC tools such as Journey Builder, Automation Studio, Email Studio, and Contact Builder, enabling me to build personalized and automated customer journeys that drive engagement and business results. My work involves close collaboration with cross-functional teams to ensure campaigns are not only visually compelling but also strategically aligned with customer data, segmentation logic, and business objectives. I’m passionate about using technology and analytics to deliver relevant, timely, and high-performing marketing communications. ✅ Key strengths: Multi-channel campaign execution using SFMC Customer journey automation and audience segmentation Campaign QA, A/B testing, and performance tracking CRM integration and personalization using dynamic content Strong attention to detail, problem-solving, and collaboration

Location

Bengaluru

AI stack

claude code

claude

gemini

openai

perplexity

claudecode

Work experience

Marketing Operations Executive - Salesforce Marketing Cloud (SFMC) at Mavlers, Jan 2023 - Present · 3 yrs 11 mos, Ahmedabad, Gujarat, India, As an SFMC Campaign Management Executive, I work at the intersection of marketing strategy and technology, helping to execute and optimize targeted customer campaigns through Salesforce Marketing Cloud. My responsibilities include managing email, SMS, and push campaigns, segmenting audiences, automating journeys using Journey Builder, and analyzing performance to improve engagement and ROI.

HTML Developer at Uplers, Jan 2024 - Jun 2025 · 1 yr 6 mos, India

Jr HTML Developer at Uplers, Jan 2023 - Jan 2024 · 1 yr 1 mo, India, I am working in Uplers as a HTML Developer.

Education

BCA, Computer Application, Vedant BCA and B.com College Vijaypura

Arfat Goundi - Marketing Operations Executive - Salesforce Marketing Cloud (SFMC) in Bengaluru | Tal