Headline

Senior Manager, Strategic Initiatives @Porter

About

I build and scale business verticals — from zero to structured operations, and from structured operations to platform-level efficiency. For the past 5+ years at Porter, I've worked at the intersection of strategy, category management, and on-ground execution. Most recently, I led Porter's Load Assist category (intracity trucks with labour) as a category manager — owning full P&L across 8 cities, with accountability for revenue, supply health, pricing, and cost structure. What defined this role wasn't just growth — it was sustaining and growing the business through significant organisational change, with a fraction of the original resources. That meant rebuilding how the category operated from the ground up: rethinking supply acquisition and retention, owning pricing and marketplace decisions, and leading a full platform migration — all while keeping the business running without disruption. Before that, I led GTM strategy for Porter's B2B logistics API vertical. The foundation of that work was deep market research — interviewing customers and partners to understand unmet needs, mapping the competitive landscape across pricing, product, and positioning, and sizing the addressable market to quantify the real growth opportunity. These insights directly shaped the pricing strategy, informed the sales playbook, and fed into the product roadmap — helping leadership make faster, better-calibrated decisions on where to invest and how to position. What I bring to the table: — P&L ownership across multi-city, multi-stakeholder environments — Supply-side marketplace management (acquisition, retention, reactivation) — GTM strategy, market research, and pricing frameworks — Cross-functional leadership across Product, Tech, Ops, and Finance — Comfort operating lean, in ambiguity, with high ownership Open to conversations. Feel free to reach out.

Location

Bengaluru

AI stack

claude code

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Work experience

Senior Strategy Manager at Porter, Sep 2025 - Present · 11 mo, Bengaluru, Karnataka, India, Leading the category of Load Assist (Intra-city trucks with labour) vertical (₹90 Cr ARR), migrating from legacy system to Porter's core platform. Key Initiatives: - Currently leading Porter's Load Assist category (intracity trucks with labour) as a category manager — owning full P&L across 8 cities, with accountability for revenue, pricing, supply health, and cost structure. - Rebuilt the entire operation from a 40+ person distributed model to a lean (22), centrally managed setup — with zero loss in business continuity. Drove supply acquisition, retention, and reactivation while keeping fulfillment quality intact through aggressive cost rationalisation. - Also leading the migration of Load Assist onto Porter's core platform — aligning Product, Tech, and Ops to unlock 8x revenue scalability and 30% cost reduction, with no disruption to live operations.

Senior Business Development Manager at Porter, May 2025 - Sep 2025 · 5 mos, Bengaluru, Karnataka, India, Architected and executed comprehensive demand growth strategy for Porter's B2B logistics API vertical (₹37 Cr ARR), establishing competitive positioning in ₹180 Cr intra-city B2B market. Strategic Impact: - Conducted deep PMF analysis surveying 1,790 B2C users and interviewing 35 B2B market leaders, sizing ₹80 Cr monthly B2B TAM and ₹174 Cr B2C market - Developed strategic pricing framework projecting 9x market share growth and 8x revenue expansion - Led competitive intelligence analysis of the top competitors across demand sources, partner economics, and product capabilities - Influenced product roadmap by recommending API-based OTP, enhanced order tracking, and RTO improvements based on customer analysis Revenue & Growth: - Secured strategic enterprise accounts (Pidge, Shiprocket, MedPay, Rebel Foods, eVital, Bolttech), generating 50% of annual API revenue through consultative sales - Engineered API acquisition framework from scratch, establishing retention programs, and increasing customer retention by 15%

Business Development Manager at Porter, Apr 2021 - May 2025 · 4 yrs 2 mos, Bengaluru, Karnataka, India, As business development manager for Porter's latest API integration product, I drove initiatives to secure lucrative business opportunities, strategically boosting company revenue. Led sales channel establishment and product-market fit evaluations. Notable achievements include: - Closing key accounts such as Compass Group, LG, Medpay, and more. - Expanded customer engagement by establishing field teams across 8 cities. - Implemented sales funnel improvement strategies, resulting in a 45% conversion increase. - Developed retention and reactivation structure to have a structured farming approach. - Represented the company at conferences, fostering new lead channels. - Conducted customer needs analysis, publishing impactful case studies.

Digital Marketing Executive at Doc Web India - Digital Marketing Agency, May 2019 - Aug 2019 · 4 mos, Greater Hyderabad Area, Handled projects in Medical and Educational industry. Worked on projects of 12 companies in the stated tenure, designing digital strategies designed in line with customer needs with hands-on work in SMM and Content Marketing. Also assisted with Google Adwords. Apart from gaining better experience in digital marketing, the knowledge of the industries was substantial.

Digital Marketing Associate. at Freelance SEO/ SEM/PPC specialist, Jan 2017 - May 2017 · 5 mos, Developed and digitally marketed a website for a project. Successfully completed all aspects of online marketing like SEO, PPC, social media marketing, content marketing and web analytics. Keenly studied the crusts and troughs of each and every sector. Open to take up new projects on digital marketing.

Associate Software Engineer at Tech Mahindra, Jul 2016 - Sep 2018 · 2 yrs 3 mos, Hyderabad Area, India, Worked as functional and technical support offshore support team for BASF, which is widespread over different continents. We manage our users from all around the world and solve their problems related to database, server problems and also their front end-user interface. Being a project which involves many clients there is good customer interference with keen communications both vocal and non-vocal. Previously worked in managing the Finance module of the ERP systems of the client company(Balfour Betty - a UK based MNC) using oracle applications. Mainly tend to resolve the technical issues on the downsides of the finance module.

Education

Master's in Global Management, Marketing, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bachelor of Technology (B.Tech.), computer science and technology, St.martin's engineering college