Headline

Director – Strategic Marketing | Global GTM & ABM Strategy | Brand Positioning | CXO Engagement & Thought Leadership | Ex AMD, Bosch, Infineon, Toyota | Open to Strategic Marketing Leadership Opportunities

About

Global Marketing Leader | B2B Growth Strategy | Brand, Demand & Transformation Marketing, when aligned with business strategy, becomes a true driver of growth, not just a support function. I lead marketing as a strategic growth lever; building functions that connect brand, demand, and revenue across global B2B environments. Over two decades, I have led global marketing, brand strategy, and communications across semiconductors, mobility, aerospace, energy, and industrial sectors. My work sits at the intersection of business strategy and market influence, translating complex offerings into clear, differentiated positioning that drives revenue, strengthens customer relationships, and builds brand equity. I have worked across India, APAC, Europe, the United States, and the Middle East with organizations including AMD, Bosch, Infineon Technologies, Toyota, and Quest Global: partnering closely with business and sales leadership at the CXO level. Most recently at Quest Global, I led marketing for the Energy vertical across key international markets - driving growth through account-based marketing, go-to-market strategy, and executive engagement. At AMD, I led a national semiconductor skilling initiative in collaboration with government and industry stakeholders, achieving 18,000+ registrations in 45 days. Earlier, at Infineon, I delivered 100%+ growth in digital engagement through integrated campaigns aligned to business goals. My core strength lies in building integrated marketing ecosystems across brand strategy, account-based marketing, go-to-market, digital, thought leadership, and employer branding, anchored in measurable outcomes and business impact. I bring a strong commercial lens with a consistent focus on ROI, market expansion, and long-term value creation. Selected Impact: • Drove 100%+ growth in digital engagement and website traffic through integrated campaigns and public relations-led visibility • Delivered 18,000+ program registrations in 45 days for a national semiconductor initiative, exceeding targets by 80%+ • Enabled multi-region go-to-market and account-based marketing programs across the United States, Europe, and the Middle East, supporting account growth and market penetration I am particularly interested in organizations navigating transformation, scale, or market expansion, where marketing drives business growth and competitive advantage. Alongside strategic advisory work and thought leadership, I remain open to senior marketing leadership opportunities and meaningful conversations. I can be reached at archita.deb@gmail.com.

Location

Greater Bengaluru Area

AI stack

ChatGPT

Work experience

Strategic Marketing Advisor & Consultant at Independent Consultant, Jul 2025 - Present · 1 yr 3 mos, Bengaluru, Karnataka, India, Partnering with organizations and leadership teams on Strategic Marketing, Brand Positioning, Go-to-Market (GTM) Strategy, Account-Based Marketing (ABM), Corporate Communications, Executive Thought Leadership, and Market Expansion initiatives. Drawing on 20+ years of experience across semiconductors, mobility, energy, engineering services, and technology sectors, I advise on growth-focused marketing strategies that strengthen brand equity, customer engagement, stakeholder influence, and business visibility. Areas of focus include B2B Marketing, Integrated Marketing, Demand Generation, Employer Branding, Digital Marketing, Executive Communications, CXO Engagement, and strategic programs that support business growth and market differentiation. Actively engaged in industry research, thought leadership, and strategic advisory work while exploring senior marketing leadership opportunities aligned with business transformation, growth, and market expansion.

Senior Manager – Customer Brand (Marketing & Branding) at Quest Global, Jul 2024 - Jun 2025 · 1 yr, Bangalore, In this role, led 360° marketing for the Energy business vertical across the US, Europe, and the Middle East. Focused on strengthening brand positioning through ABM-led campaigns, Go-To-Market strategies, CXO engagement, and integrated communications across content, events, and sponsorships. Key Impacts: • Spearheaded brand and communications strategy for the Energy vertical, enabling market penetration, account growth, and sales alignment through impactful positioning. • Designed and delivered multi-channel ABM campaigns across global markets, leveraging customer insights to drive targeted demand generation and deepen engagement with key accounts and new prospects. • Enabled Middle East business expansion by conceptualizing a regional GTM strategy, including localized event plans, sector-specific content, and tailored channel frameworks. • Partnered with CXOs and senior leadership to translate growth strategies into customer-focused brand narratives, developing thought leadership content and stakeholder-centric messaging. • Curated a strategic event and sponsorship portfolio to strengthen brand visibility and sector presence, directly supporting business development objectives. • Implemented marketing dashboards and ROI-based governance frameworks, enabling data-driven refinements, faster decision-making, and improved business alignment.

Manager - Digital Marketing & Special Projects at AMD, Jun 2022 - Apr 2023 · 11 mos, Bangalore Urban, Karnataka, India, I was responsible for driving digital marketing and special projects under the semiconductor workforce development program across India, focusing on digital outreach, content marketing, and stakeholder engagement in collaboration with PR, digital, and training partners. Key Impacts: • Led a government-backed workforce development initiative under the Ministry of Electronics & IT (MeitY), collaborating with AMD’s Country Head and industry leaders to build a future-ready semiconductor talent pipeline. Designed a strategic report and implemented a customized training and deployment model for graduates from Tier-2/3 cities. • Anchored AMD’s representation in the Sector Skill Development Council, aligning employer branding with national workforce goals while facilitating collaboration with government, academia, and training partners. • Directed pan-India digital outreach campaigns across LinkedIn, Instagram, and Facebook, achieving 18,000 student enrollments in 45 days surpassing the 10,000 target. Built awareness of semiconductor careers while driving lead generation through targeted selection campaigns. • Developed and executed social media strategies to amplify AMD’s leadership visibility, curating executive branding content and stakeholder-focused storytelling to strengthen influence and positioning. • Managed partnerships with training agencies and digital vendors, ensuring consistent campaign delivery and brand adherence, while collaborating with cross-functional teams to align execution with enterprise objectives.

DGM - Marketing at Omega Healthcare Management Services, Dec 2020 - Apr 2022 · 1 yr 5 mos, Bangalore Urban district, India, I led 360° marketing and brand transformation initiatives, including digital marketing, social media strategy, client acquisition campaigns, and employer branding programs designed to strengthen Omega’s market positioning and visibility. Key Impacts: • Executed employer branding initiatives and online reputation management through social media, supporting talent attraction and retention while positioning Omega as a Great Place to Work. • Designed and delivered integrated digital campaigns to drive client acquisition, build brand storytelling, and enhance employer branding across business and talent audiences. • Refreshed corporate brand identity and established digital marketing and social media functions from the ground up, leading a two-member team and reporting directly to the Head of Marketing & Communications.

Independent Consultant - Marketing and Branding at Toyota | Mashreq | Weber Shandwick | Aashirs Lifestyle, Oct 2016 - Dec 2020 · 4 yrs 3 mos, I partnered with global and regional clients across B2C and B2B sectors to deliver strategic communications, branding, and digital initiatives. My focus was on public relations, media strategy, ethical storytelling, CXO visibility, and building integrated platforms to strengthen brand reputation and stakeholder engagement. Key Impacts: • Toyota Kirloskar Motor (TKM) B2C: Directed PR and media strategy with a five-member team, enhancing brand visibility through product launches, executive thought leadership, and press engagement. Managed journalist test drives, influencer outreach, and crisis communications to safeguard reputation during key moments. • Mashreq Global Services (B2B): Led digital PR and brand positioning initiatives to elevate CXO visibility and strengthen online presence. Designed LinkedIn campaigns tailored to senior leaders and developed thought leadership content aligned with the organization’s transformation narrative in India’s financial services landscape. • Weber Shandwick (Agency): Supported client communication mandates through media relations, content planning, and message alignment. Advised on internal and external communications to reinforce brand voice and stakeholder connect. • Aashirs Lifestyle (E-commerce): Developed and executed brand and communications strategy for an ethical lifestyle venture. Launched the ‘Gifting with a Cause’ vertical to expand into B2B while driving digital storytelling focused on Indian artistry and ethical sourcing.

Education

Advanced Certificate Programme in Digital Marketing, Digital Marketing, MICA | The School of Ideas

PGDM, Marketing, Institute Of Finance And International Mgt (IFIM)