Headline

PM Category@Birla Opus Paints | Aditya Birla Group (LEAP) | BITSoM 25’ | L&T Defence

About

Product and Category Management professional with experience in product lifecycle management, GTM strategy, digital transformation, business transformation, growth marketing and has worked closely with senior leadership and led several operations initiatives across industries - manufacturing, e-commerce, and industrial businesses. Skilled in commercial strategy, customer-centric product development, data-driven decision-making, stakeholder management, and cross-functional leadership to drive business growth and operational excellence. Passionate about building scalable products, accelerating market adoption, and delivering measurable impact.

Location

Bengaluru

AI stack

claude

ChatGPT

Work experience

Product Category Manager at Birla Opus, Jul 2026 - Present · 3 mos, Mumbai, - Driving product strategy and NPD for Luxury paints market through competitive benchmarking, field trials and Make or Buy decision. - Owning GTM planning for upcoming launches across positioning, pricing, packaging, and communication. - Expanding the SKU portfolio to address identified customer segments, price points, and assortment gaps. - Working on regional category growth initiatives, identifying opportunities to improve market share through market interventions. - Partnering with R&D, Manufacturing, and Sales on NPD with responsibility for cross-functional coordination and launch readiness. - Supporting demand-generation initiatives across ATL/BTL/digital campaigns, contractor and dealer meets, trade promotions, and engagement programs.

Manager at Aditya Birla Group Leadership Programs, Jun 2025 - Jul 2026 · 1 yr 2 mos, Bengaluru, Birla Pivot | Marketing, Strategy & Growth - Managed 35+ GTM campaigns and 20K+ WhatsApp leads - Improved dealer onboarding TAT from 30 to 7 days - Built lead nurturing journeys generating ₹13 Cr pipeline Hindalco Industries | CRM Transformation - Program managed Salesforce CRM implementation - Defined workflows, reporting structures & customer journeys - Led ERP-to-Salesforce data migration and process redesign UltraTech Cement | Supply Chain Automation - Mapped logistics flows and analyzed 100+ truck movements - Developed Lean Six Sigma roadmap for TAT reduction - Led dispatch digitization and driver-assist app rollout

Summer Intern at Aditya Birla Group Leadership Programs, Apr 2024 - May 2024 · 2 mos, Mumbai, - Led branding and marketing communication for 13+ waterproofing categories, improving product visibility and sales enablement - Conducted 100+ contractor interactions and site visits to gather insights and refine product positioning - Led GTM pilot for 13 products, coordinating with agencies to launch market-ready branding assets

Project Management (Engineer) - Armoured Systems (Defence) at Larsen & Toubro, Aug 2021 - Mar 2023 · 1 yr 8 mos, - Project Planning for Battle Tank development. - Facilitated meetings with customer and suppliers. - Tracking of contractual delivery dates to meet deadlines.

Planning Engineer - Nuclear Product Group at Larsen & Toubro, Nov 2020 - Aug 2021 · 10 mos, Modular Fabrication Facility, Hazira, - Prepared LTFPS- Fabrication Process Sheets for Bleed Condenser and Preassurizer. - Capacity planning for transport and handling of Nuclear Fixtures and test assemblies. - Planning of Material handling procedures for Shells, Dish ends and heavy plates.

Research Intern at SP Jain Institute of Management & Research-PGPGM, Nov 2019 - Jan 2020 · 3 mos, Mumbai, Research on current education reforms in India. Building a business model for improving the financial status of a NGO.

Education

Master of Business Administration - MBA, BITSoM - BITS School of Management

Mechanical, Mechanical Engineering, Sardar Patel College of Engineering (SPCE), Mumbai