---
title: "Archit Choudhury - Senior Product Manager-Merchant Product in Bengaluru | Tal"
description: "Meet Archit Choudhury, Senior Product Manager @Paytm | Previously @Oyo, Rivigo and Musigma | Merchant Platforms | Retention | Growth | Product Strategy based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/archit-choudhury/share-image"
---

# Archit Choudhury on Tal

## Headline

Senior Product Manager @Paytm \| Previously @Oyo, Rivigo and Musigma \| Merchant Platforms \| Retention \| Growth \| Product Strategy

## About

Senior Product Manager at Paytm with 8\+ years of experience across Product Management and Analytics\. I have built and scaled products at leading technology companies including Paytm, OYO, Rivigo, and Mu Sigma, owning products from strategy through execution while delivering measurable business impact\. Recent highlights: • Reduced replacement costs by ₹1 Cr/month through the Paytm Soundbox Health Check Module\. • Delivered ₹20L/month in operational savings by redesigning the Soundbox replacement architecture\. • Enabled 3L\+ merchant winbacks per month by building the Retention Offers Module for assisted agent workflows\. • Improved OYO360 Traffic\-to\-Lead \(T2L\) from 9\.5% to 13%, resulting in \~100 additional hotel onboardings per month\. I enjoy solving complex customer problems, collaborating with engineering, design, analytics, and business teams, and using data to drive product decisions\. Core Skills: Product Strategy • Product Discovery • 0→1 Products • Growth • SQL • Figma • Jira • AI\-assisted Product Management \(Claude Code, ChatGPT\) Currently open to Senior Product Manager opportunities\. Let’s connect: archit2462@gmail\.com \| \+91 99888 52462

## Location

Bengaluru

## AI stack

claude code

claude

gemini

openai

## Work experience

Senior Product Manager\-Merchant Product at Paytm, Apr 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India, Own service flows, revisit, and retention \(paytm agent flows\) for Paytm’s Soundbox merchant base\. • Designed and shipped a Smart Revisit Health Module enabling system\-driven, intelligent actions during merchant revisits — improving retention and saving ₹1 Cr/month in prevented churn • Built a self\-serve revisit UI panel empowering the Business team to configure revisit flows without engineering support, saving \~10 tech working days/month • Tools: Figma, JIRA, Google Sheets/Excel, AI tools \(Claude, ChatGPT\)

Product Manager 2 \-Merchant Product at Paytm, Feb 2023 \- Apr 2025 · 2 yrs 3 mos, Hybrid, Drove service flow architecture, retention, and risk mitigation for Soundbox merchants\. • Architected a battery and charger replacement flow \(with reverse logistics\) as an alternative to full soundbox replacement, saving ₹20L/month • Built a retention offers module embedded in assisted\-agent workflows, driving 3L\+ merchant winbacks/month • Designed and launched “Welcome Revisit,” a post\-loan audit flow with integrated QC checks, covering 60k visits/month and reducing default risk • Tools: Figma, JIRA, Google Sheets/Excel, AI tools \(Claude, ChatGPT\)

Product Manager 2\- OYO360 \(Self Onboarding tool \- India and Global\) at OYO, Jul 2021 \- Jan 2023 · 1 yr 7 mos, Owner of landing and login page of Oyo360\- a self onboarding platform that has fast tracked onboarding hotels from 10 days to 30mins\. Improved T2L% \(traffic to lead\) from 9\.5% to 13% resulting in an incremental 100 properties per month generating revenue of Rs 30L \($40k\) per month\. Launched the deal \(commision\) discount module to replace the legacy deal approval system at Oyo so that oyo360 can be used as a tool across all business development teams\. Current adoption \-40% and overall product improvement\-20% Responsible for managing the google ads paid marketing which constitutes 40% of the total traffic\. Running customer engagement program through Mo engage \(WhatsApp/sms\)\.

Business Analyst \(Business \-Central Supply @ India, Malalysia and Indonesia\) at OYO, Oct 2019 \- Jul 2021 · 1 yr 10 mos, Gurugram, Haryana, India, Involved in overseeing profitability of OYO hotels directly working with strategy head, sales heads and product /tech teams\. Developed deal auto approval logic\- 40% deal got auto approved saving 4\-5 hrs per day\. Responsible for P&L driven decision for the hotels, EMI default tracking and consequence management \(\~10L/month recovery happening through these steps\)\.

Product Analyst, Product Management at RIVIGO, Feb 2019 \- Oct 2019 · 9 mos, Gurgaon, India, Worked as a Product Analyst in the Product Management Team where I implemented, validated and monitored analytics and business metrics of all the features and processes in the RIVIGO Fleet App\(kind of an uber app for drivers\) and gave actionable insights and recommendations\. These business metrics and insights were directly reported to the Leadership Team of RIVIGO\. Designed a roadmap for Trip compliance and implemented it in a phased manner in the Freight platform which resulted in identification of Brokers/Fleet Operators in our platform\. Responsible for content creation for marketing campaigns and notifications of the Fleet App and sending it using the Webengage software\. Worked directly with Senior Product Managers and the QA team to conduct UAT for the product releases and thereafter coordinated with developers for the bug fixes\. Technologies Used – SQL, Mongo DB, Google Analytics, Firebase, Excel, Web engage Visualisation Tool \- Metabase, Excel, Webengage

Business Analyst at Mu Sigma Inc\., Oct 2017 \- Feb 2019 · 1 yr 5 mos, Bengaluru Area, India, Worked as a Business analyst for the largest Home Improvement retail of US\. Performing Ad\-hoc analysis for the Customer Relationship Management team, deriving insights and providing recommendations to the CRM Program Managers based on rigorous analysis formed part of my daily work stream\. The insights provided to clients helped them scale and manage their business models in an efficient way\. Worked on the Platform migration team, helping in the rewriting of the entire codebase from Teradata to Google Cloud Platform\. This optimization reduced the query time from 2 days to 1 hour, thereby helping the business in quick delivery of critical weekly reports\. Formulated Data integrity and Data Quality Management techniques for identifying the pain points in the current workflows\. This robust framework helped detect any anomalies in the weekly data and helped in the streamlining of the data pre\-processing stage\. Business Domain – Customer Relationship Management, E\-Mail Marketing Industry – Home Improvement Retail Technologies Used – SQL, Advanced Excel, Teradata, BigQuery \(using Google Cloud Platform\),R Visualization tool – Tableau, PowerPoint

## Education

Bachelor of Engineering \- BE, Thapar Institute of Engineering & Technology

[View the original profile](https://tal.club/meet/archit-choudhury)

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