---
title: "Archana Chopda - Vice President - Marketing (India, ME & SEA) in Bengaluru | Tal"
description: "Meet Archana Chopda, B2B SaaS CMO who builds marketing that closes, not just pipeline, but orders | ISA, NA, ASEAN & MEA | AI in Marketing based in Bengaluru. AI stack includes claude code, claude, and openai."
image: "https://tal.club/meet/archana-chopda/share-image"
---

# Archana Chopda on Tal

## Headline

B2B SaaS CMO who builds marketing that closes, not just pipeline, but orders \| ISA, NA, ASEAN & MEA \| AI in Marketing

## About

Revenue\-focused Chief Marketing Officer with 20\+ years of experience building and scaling high\-performance marketing organizations across Fortune 500 and high\-growth B2B SaaS companies and Start\-ups — including HP, GE Healthcare, Salesforce, and Microsoft\. Proven track record driving pipeline and ARR growth across North America, India, Middle East, Africa and Asia markets, with hands\-on expertise in GTM strategy, Revenue Marketing, Account\-Based Marketing \(ABM\), Product\-Led Growth \(PLG\), and full\-funnel demand generation\. Recognized industry leader — Best B2B Marketer 2026\. Asia's 100 Powerful Women Leaders 2023, India's Top 100 Most Influential Marketing Leaders, 2022\. Known for translating business strategy into measurable marketing outcomes that directly impact P&L\.

## Location

Bengaluru

## AI stack

claude code

claude

openai

perplexity

replit

Gamma

## Work experience

Vice President \- Marketing \(India, ME & SEA\) at greytHR, Nov 2024 \- Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading Marketing Strategy, Revenue Marketing, and Brand Marketing across India, Middle East, and Southeast Asia — partnering with the CEO on growth strategy and aligning marketing investments with board\-level priorities\. Oversee cross\-functional teams spanning Field, Digital, Brand, Content, Marketing Ops, Communications, and Market Intelligence to build brand authority and accelerate revenue through data\-driven, market\-specific strategies\. Driving Martech modernization and AI adoption across the marketing & IS function, from campaign execution and lead management to market tracking and competitive intelligence \- embedding intelligent tooling to improve speed, precision, and ROI\.

Advisor: 1000 Women Initiative at 1000 Women Initiative, Jul 2023 \- Nov 2024 · 1 yr 5 mos, India, Founding member and advisor to the leadership team for customer acquisition, retention and monetization\.

Head of Marketing \| Azure & Developers at Microsoft, Mar 2023 \- Jun 2023 · 4 mos, Bengaluru, Karnataka, India

Advisor: Shell E4 Start\-up Hub at Shell, Jul 2022 \- Nov 2022 · 5 mos, India, Helping sustainability start\-ups to unravel their brand potential, build communities and create demand\.

Head of Marketing \| Modern Work at Microsoft, Feb 2022 \- Mar 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Senior Manager \- Integrated Marketing at Salesforce, Jun 2019 \- Feb 2022 · 2 yrs 9 mos, Greater Bengaluru Area, Senior Manager \- Integrated Marketing, Enterprise and FINS

## Education

PGDBM, Marketing/Marketing Management, General, Narsee Monjee Institute of Management Studies

Growth, GrowthX®

[View the original profile](https://tal.club/meet/archana-chopda)

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