Archana Chopda profile photo 1 on Tal

Archana Chopda

B2B SaaS CMO who builds marketing that closes, not just pipeline, but orders | ISA, NA, ASEAN & MEA | AI in Marketing

Bengaluru

7+ years of work experience

greytHR
Nov 20242 yrs 1 moPresent

Bengaluru, Karnataka, India

Leading Marketing Strategy, Revenue Marketing, and Brand Marketing across India, Middle East, and Southeast Asia — partnering with the CEO on growth strategy and aligning marketing investments with board-level priorities. Oversee cross-functional teams spanning Field, Digital, Brand, Content, Marketing Ops, Communications, and Market Intelligence to build brand authority and accelerate revenue through data-driven, market-specific strategies. Driving Martech modernization and AI adoption across the marketing & IS function, from campaign execution and lead management to market tracking and competitive intelligence - embedding intelligent tooling to improve speed, precision, and ROI.
Jul 20231 yr 5 mosNov 2024

India

Founding member and advisor to the leadership team for customer acquisition, retention and monetization.
Microsoft
Mar 20234 mosJun 2023

Bengaluru, Karnataka, India

Shell
Jul 20225 mosNov 2022

India

Helping sustainability start-ups to unravel their brand potential, build communities and create demand.
Microsoft
Feb 20221 yr 2 mosMar 2023

Bengaluru, Karnataka, India

Salesforce
Jun 20192 yrs 9 mosFeb 2022

Greater Bengaluru Area

Senior Manager - Integrated Marketing, Enterprise and FINS

Archana’s AI Stack

claude code
claude code
claude
claude
openai
openai
perplexity
perplexity
replit
replit
Gamma
Gamma

Education

PGDBM, Marketing/Marketing Management, General

Narsee Monjee Institute of Management Studies

20132 yrs2015
GrowthX®

Growth

GrowthX®

20232023

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Headline

B2B SaaS CMO who builds marketing that closes, not just pipeline, but orders | ISA, NA, ASEAN & MEA | AI in Marketing

About

Revenue-focused Chief Marketing Officer with 20+ years of experience building and scaling high-performance marketing organizations across Fortune 500 and high-growth B2B SaaS companies and Start-ups — including HP, GE Healthcare, Salesforce, and Microsoft. Proven track record driving pipeline and ARR growth across North America, India, Middle East, Africa and Asia markets, with hands-on expertise in GTM strategy, Revenue Marketing, Account-Based Marketing (ABM), Product-Led Growth (PLG), and full-funnel demand generation. Recognized industry leader — Best B2B Marketer 2026. Asia's 100 Powerful Women Leaders 2023, India's Top 100 Most Influential Marketing Leaders, 2022. Known for translating business strategy into measurable marketing outcomes that directly impact P&L.

Location

Bengaluru

AI stack

claude code

claude

openai

perplexity

replit

Gamma

Work experience

Vice President - Marketing (India, ME & SEA) at greytHR, Nov 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading Marketing Strategy, Revenue Marketing, and Brand Marketing across India, Middle East, and Southeast Asia — partnering with the CEO on growth strategy and aligning marketing investments with board-level priorities. Oversee cross-functional teams spanning Field, Digital, Brand, Content, Marketing Ops, Communications, and Market Intelligence to build brand authority and accelerate revenue through data-driven, market-specific strategies. Driving Martech modernization and AI adoption across the marketing & IS function, from campaign execution and lead management to market tracking and competitive intelligence - embedding intelligent tooling to improve speed, precision, and ROI.

Advisor: 1000 Women Initiative at 1000 Women Initiative, Jul 2023 - Nov 2024 · 1 yr 5 mos, India, Founding member and advisor to the leadership team for customer acquisition, retention and monetization.

Head of Marketing | Azure & Developers at Microsoft, Mar 2023 - Jun 2023 · 4 mos, Bengaluru, Karnataka, India

Advisor: Shell E4 Start-up Hub at Shell, Jul 2022 - Nov 2022 · 5 mos, India, Helping sustainability start-ups to unravel their brand potential, build communities and create demand.

Head of Marketing | Modern Work at Microsoft, Feb 2022 - Mar 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Senior Manager - Integrated Marketing at Salesforce, Jun 2019 - Feb 2022 · 2 yrs 9 mos, Greater Bengaluru Area, Senior Manager - Integrated Marketing, Enterprise and FINS

Education

PGDBM, Marketing/Marketing Management, General, Narsee Monjee Institute of Management Studies

Growth, GrowthX®