Headline

Marketing and Communications | Architect of Curiosity | Learning & Unlearning All Things Between Marketing, Social Media & Creativity

About

A journey rarely goes in a straight line. Mine definitely didn’t, and I’ve learned to enjoy the curve of redirections, experiments, a bit of luck, and a lot of learning. Hi, I’m Archana, an architect-turned-marketing and communications strategist who plans, writes, creates, and experiments her way through work and life. Currently, I lead Marketing & Communications at Social Innovation Studio, where I work at the intersection of storytelling, community building, behaviour change, and digital growth. I started my journey by questioning the typical path and exploring what felt meaningful. Architecture felt like the right choice at first, but along the way, I realised I was far more drawn to ideas and stories. Writing became my calling. Over 100 cold emails and phone calls (and almost as many rejections) opened doors to small content projects. Fast forward, I found my way to FOAID, one of India's leading architecture festivals. I wore many hats, writer, strategist, storyteller and later led SMART, a creative initiative where I built and grew a niche LinkedIn community to 2000+ followers(in 2 months) while curating and managing content and collaborations across digital platforms. Today, my work extends far from content. I'm interested in how ideas travel, how communities grow, and how storytelling can create both impact and meaningful relationships. Most days, I let my multipotentialite brain run free. Journaling, doodles, crafts, and content experiments, I learn (and unlearn) something from almost everything I create. My idea is simple: stay curious, stay creative, and stay candid. I enjoy connecting with people who think and create with purpose. I'm always open to collaborations, freelance projects, and opportunities that feel aligned with my values. If you're building something thoughtful or simply want to exchange ideas, I'm happy to chat. 📩 Let's connect: ar28archana@gmail.com

Location

Bengaluru

AI stack

claude

lovable

notion

openai

perplexity

ChatGPT

Work experience

Marketing and Communications Strategist at Social Innovation Studio, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, • Lead marketing and communication strategy across campaigns, digital channels, and stakeholder engagement initiatives. • Built a multi-channel lead generation marketing funnel using workshops, LinkedIn, email outreach and WhatsApp communities. • Partner with multiple stakeholders to translate complex social innovation initiatives into audience-centric narratives. • Manage thought leadership, website content, and social media communication to strengthen engagement and visibility. • Use audience insights and performance metrics to optimise content strategy and support long-term growth.

Freelance Content & Marketing Strategist at Freelance, May 2023 - Present · 3 yrs 6 mos, Remote, • Ghostwrite research-based articles • Social media copywriting including content, captions • Informative blog posts with keywords

Contributing Writer at Snaptrude, Oct 2024 - Jan 2025 · 4 mos, Remote, Contributed a research-based blog post for the Snaptrude website

Content Head at SMART Official, Feb 2024 - Oct 2024 · 9 mos, On-site, • Content strategy for website structure and LinkedIn page optimization • End-to-end content ideation, writing, and curation for LinkedIn Page • Freelance writer recruitment and coordination, collaboration with prospects • Editorial calendar planning, research, and competitor analysis • Developing a content style, tone, blog editing, and publishing via WordPress • Extensive research on the latest trends and topics

Content Strategist and Curator at FOAID, Oct 2023 - Oct 2024 · 1 y, Mumbai

Contributing Digital Writer at India Art n Design, Sep 2023 - Jan 2025 · 1 yr 5 mos, Remote, • Contributed 50+ short-form articles on project narratives • Conduct and curate interview-based articles

Education

MICA X Upgrad (Advanced Certificate in Digital Marketing and Communication), Marketing, MICA | The School of Ideas

Bachelor of Architecture - BArch, Architecture, TKM College of Engineering , Kollam

Public links

archanaworks.in: https://archanaworks.in/