Headline

Creative Strategist | Building Category-Defining Narratives for Product & Lifestyle | AI Orchestration

About

I'm a Content Engineer I treat brand storytelling like a technical blueprint. With a background in Aircraft Maintenance Engineering, I don’t just "create content". I build high-performance Retention Engines. Over the last 4 years, I’ve applied engineering precision to drive measurable business growth: 13% Sales Uplift: Spearheaded narrative-led GTM strategies for healthy staples and spices. 2M+ Views: Directed cinematic digital campaigns for global luxury and sports brands. 27% Cost Reduction: Re-engineered packaging and content workflows to maximize ROI. 80% Faster Output: Leveraging AI Orchestration to act as a "Department of One." I am currently exploring leadership opportunities in Head of Storytelling or Creative Strategy, specifically within the Foodtech, Luxury, and Tech Infrastructure sectors. Let's build a category-defining story together. 📩 itsaravinthan@gmail.com

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

meta

perplexity

Work experience

Creative Strategist at Codeyoung, Feb 2026 - Present · 8 mos, Bengaluru, Karnataka, India

Creative Strategy Consultant at Mill story, Sep 2025 - Jan 2026 · 5 mos, Bengaluru, Karnataka, India

Creative Coordinator at NAC Jewellers, Apr 2025 - Aug 2025 · 5 mos, Chennai, Tamil Nadu, India, Major Duties & Responsibilities Omnichannel Orchestration: Digitized the brand presence and led growth-focused campaigns across multiple customer touchpoints. Visual Direction: Directed macro-photography and designed digital banners to maintain absolute brand standards. Brand Stewardship: Ensured visual consistency across digital media, physical showrooms, and offline advertising. Platform Leadership: Launched and scaled a regional Instagram page to expand the brand's digital reach. Event Coordination: Managed high-profile retail events tailored for premium audiences. Key Successes & Achievements 2M+ Campaign Views: Orchestrated the Akshaya Tritiya and Diamond campaigns, which successfully generated over 2 million views. 20% Sales Conversion: Co-organized the "Moms & Mini" event for 200+ attendees, resulting in a significant 20% conversion rate. Foot Traffic Generation: Drove a surge in same-day physical walk-ins through strategically timed digital and offline campaigns. Regional Growth: Successfully scaled the brand's reach by establishing a dedicated regional social media presence.

Social Media Manger, Sports and Digital Media at Kadamba Technologies Pvt Ltd, May 2023 - Apr 2025 · 2 yrs, Chennai, Tamil Nadu, India, - Managed sports projects for West Indies Cricket, USA Cricket, Caribbean Premier League (CPL), Global Super League (GSL), St Lucia Kings, Guyana Amazon Warriors, San Francisco Unicorns, Dindigul Dragons, and Mangaluru Dragons. - Built social media presence for Global Super League (GSL), a new tournament, through strategic project management, design, and content campaigns. - Led digital media initiatives, applying cinematography and video editing skills to oversee content strategy, live match graphics, and video production, enhancing fan engagement. - Coordinated with franchise owners and sponsors to align project deliverables with organizational goals. - Supervised teams of 10-15 designers, editors, and marketers, reducing content delivery timelines by 30%. - Achieved 95% increase in social media engagement for Dindigul Dragons and Mangaluru Dragons through targeted strategies and creative design.

Content Manager & Video Editor at V13 Photography, Apr 2022 - Mar 2023 · 1 yr, Chennai, Tamil Nadu, India, - Planned content shoots, designed mood boards, and applied cinematography and video editing expertise to deliver cohesive visual narratives. - Developed creative concepts for client goals and supported event campaigns with engaging, professionally designed materials. - Captured and edited videos for brands like Fasttrack, Beyond Fitness, Avengers gym and several fashion projects.

Education

Bachelor of Science - BS, Aircraft Maintenance Engineering, Hindustan University

Public links

itsaravinthan.com: https://itsaravinthan.com/