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Aravind Menon

Shell - Business Strategy, Channel Management | MBA (IB) IIFT’23 | LSS Green Belt | MIT Pune, ChemE

Greater Bengaluru Area

5+ years of work experience

Shell
Sep 20263 mosPresent

Bengaluru, Karnataka, India

Shell
Nov 20241 yr 10 mosAug 2026

Bengaluru, Karnataka, India

Shell
May 20231 yr 6 mosOct 2024

Pune District, Maharashtra, India

Rewards & Recognition (I) Top Performer Award ( Sept 2024 ): 100%+ Achievement in All Performance Parameters - Overall Volumes, Premium Volumes, Delivered Margins. (II) Better Products Award ( Feb 2024 ): Driving 40% Overall Vol & 50% Premium Vol Growth in Wind Sector (III) Top Quartile Performer Award ( Dec 2023 ): Top Quartile Performance ( B2Bi ) in All Performance Parameters Overview Steered 3 Veteran Channel Partners Covering 25 Districts and Led 20+ Member Sales Team to Deliver 4+ Million Liters Lubricants Sales and Revenue of Rs 100+ Crores (~ $10 Million) Highlights Channel Management & Performance: Enabled Channel Partners to Improve ROI and Market Share by Implementing principles of Value Selling, Key Account Management, Total Oil Lifecycle Management, Sales Route Optimization and Effective Pricing Models. End Result - 110% Achievement in Pune Market for 5 Quarters in a Row, 20% Overall Volumes, 30% Delivered Margins and 40% Premium Volumes Growth YoY in Region. Sales Process Simplification & Discipline: Simplified Review Mechanisms and provided Top-Down push to bring about Behavioral Changes as well as Disciplined Approach to Sales Processes. End Result - Hit Rates improved from 8% to 35%, Penetration increased by 20%, Coverage increased by 30%, Number of Hunting Calls increased by 45% and Pipeline Strength increased by 50% YoY. Sector Focused Strategy & Sales Drives: Coaching & Enabling DB Sales Teams to Focus on Different Sector Specific Customer Value Propositions. End Result - Growth of 25% in Textile, 30% in Construction/Mining/Fleet, and 60% in Energy Sectors.
VaidyaRx
Aug 20223 mosOct 2022

Kolkata, West Bengal, India

Implemented new Digital Marketing Strategies to drive total page traffic, increase engagement by 3x and improve overall performance by 13x during the launch of a digital Pharmaceutical and Healthcare product
Takshashila Consulting
Aug 20222 mosSep 2022

Remote

Underwent 6-week Training with senior consultants as part of 'Think Tank Program' and successfully proposed a Growth Plan and Go-To-Market Strategy for assigned firm in the Car Rental Service sector. Received Pre Placement Interview (PPI) Offer based on performance & final review.
BD
Apr 20223 mosJun 2022

Gurugram, Haryana, India

Completed Summer Internship Project (SIP) with Specimen Management BU. Undertook Market Research which covered 20+ of the largest Healthcare Providers in India across 5 Metro cities. Conducted Root Cause Analysis, Tested Hypothesis', Generated Insights & Formulated Strategic Recommendations.
Nalanda Associates
Oct 20201 yr 1 moOct 2021

Kerala, India

Achievements include: •Generated effective B2B Sales Leads which boosted divisional retail sales (Quarterly) by ~4% for Quarter 3, 2020 •Formal Recognition from Managing Director for contributions towards CSR engagement and Zero-Waste Initiatives Primary Responsibilities include: •Member of team that successfully Re-Branded and Re-Launched Mattress product line as 'Mandra' Mattresses •Assisted senior managers in the review of retail product proposals and marketing strategies •Responsible for identifying, forming and maintaining relationships with largest B2B clients in South and Central India •Reviewed and maintained SOPs, competency and communication Matrices and key Metrics such as KPIs, and KRAs •Maintained relationships with assigned suppliers and undertook Negotiations complying to company work flow process •Served as POC to functional area experts on field visits to collect primary data during implementation of ISO 14001:2015 EMS •Assisted lead auditor in preparing questionnaire & recording audit related observations •Member of CSR policy renewal and implementation team •Monitored Product Quality and impact of process modifications on end product
Nalanda Associates
Sep 20191 yr 1 moSep 2020

Kerala, India

•Identified key changes in market trends due to the pandemic and leveraged them to generate potential leads •Conducted Equipment Audits and maintained Batch Production Records •Proposed and oversaw implementation of daily shift and toolbox meetings to address HSE concerns •Supervised daily shop floor operations •Reviewed & coordinated daily,weekly,monthly,quarterly and annual reporting

Aravind’s AI Stack

claude
claude
gemini
gemini
lovable
lovable
notion
notion
perplexity
perplexity
ChatGPT
ChatGPT

Education

Indian Institute of Foreign Trade

Master of Business Administration - MBA, International Business

Indian Institute of Foreign Trade

20212 yrs2023
Maharashtra Institute of Technology

Bachelor of Engineering, Petrochemical

Maharashtra Institute of Technology

20154 yrs2019

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Headline

Shell - Business Strategy, Channel Management | MBA (IB) IIFT’23 | LSS Green Belt | MIT Pune, ChemE

About

Agile Professional who places an onus on Strategic Thinking. 4 years of Progressive Management experience across business functions of Operations, Strategy, Sales & Marketing. Motivated to Learn, Grow, and Excel.

Location

Greater Bengaluru Area

AI stack

claude

gemini

lovable

notion

perplexity

ChatGPT

Work experience

Value Optimizer ( India Oman UAE ) at Shell, Sep 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Strategy Consultant - Downstream & Renewable Energy at Shell, Nov 2024 - Aug 2026 · 1 yr 10 mos, Bengaluru, Karnataka, India

Indirect Channel Account Manager ( B2B Industrial ) - Maharashtra & Goa at Shell, May 2023 - Oct 2024 · 1 yr 6 mos, Pune District, Maharashtra, India, Rewards & Recognition (I) Top Performer Award ( Sept 2024 ): 100%+ Achievement in All Performance Parameters - Overall Volumes, Premium Volumes, Delivered Margins. (II) Better Products Award ( Feb 2024 ): Driving 40% Overall Vol & 50% Premium Vol Growth in Wind Sector (III) Top Quartile Performer Award ( Dec 2023 ): Top Quartile Performance ( B2Bi ) in All Performance Parameters Overview Steered 3 Veteran Channel Partners Covering 25 Districts and Led 20+ Member Sales Team to Deliver 4+ Million Liters Lubricants Sales and Revenue of Rs 100+ Crores (~ $10 Million) Highlights Channel Management & Performance: Enabled Channel Partners to Improve ROI and Market Share by Implementing principles of Value Selling, Key Account Management, Total Oil Lifecycle Management, Sales Route Optimization and Effective Pricing Models. End Result - 110% Achievement in Pune Market for 5 Quarters in a Row, 20% Overall Volumes, 30% Delivered Margins and 40% Premium Volumes Growth YoY in Region. Sales Process Simplification & Discipline: Simplified Review Mechanisms and provided Top-Down push to bring about Behavioral Changes as well as Disciplined Approach to Sales Processes. End Result - Hit Rates improved from 8% to 35%, Penetration increased by 20%, Coverage increased by 30%, Number of Hunting Calls increased by 45% and Pipeline Strength increased by 50% YoY. Sector Focused Strategy & Sales Drives: Coaching & Enabling DB Sales Teams to Focus on Different Sector Specific Customer Value Propositions. End Result - Growth of 25% in Textile, 30% in Construction/Mining/Fleet, and 60% in Energy Sectors.

Digital Marketing Internship ( Live Project ) at VaidyaRx, Aug 2022 - Oct 2022 · 3 mos, Kolkata, West Bengal, India, Implemented new Digital Marketing Strategies to drive total page traffic, increase engagement by 3x and improve overall performance by 13x during the launch of a digital Pharmaceutical and Healthcare product

TKC Think Tank Internship ( Consulting Live Project ) at Takshashila Consulting, Aug 2022 - Sep 2022 · 2 mos, Remote, Underwent 6-week Training with senior consultants as part of 'Think Tank Program' and successfully proposed a Growth Plan and Go-To-Market Strategy for assigned firm in the Car Rental Service sector. Received Pre Placement Interview (PPI) Offer based on performance & final review.

Marketing Intern at BD, Apr 2022 - Jun 2022 · 3 mos, Gurugram, Haryana, India, Completed Summer Internship Project (SIP) with Specimen Management BU. Undertook Market Research which covered 20+ of the largest Healthcare Providers in India across 5 Metro cities. Conducted Root Cause Analysis, Tested Hypothesis', Generated Insights & Formulated Strategic Recommendations.

Assistant Manager - Operations, Sales and Marketing at Nalanda Associates, Oct 2020 - Oct 2021 · 1 yr 1 mo, Kerala, India, Achievements include: •Generated effective B2B Sales Leads which boosted divisional retail sales (Quarterly) by ~4% for Quarter 3, 2020 •Formal Recognition from Managing Director for contributions towards CSR engagement and Zero-Waste Initiatives Primary Responsibilities include: •Member of team that successfully Re-Branded and Re-Launched Mattress product line as 'Mandra' Mattresses •Assisted senior managers in the review of retail product proposals and marketing strategies •Responsible for identifying, forming and maintaining relationships with largest B2B clients in South and Central India •Reviewed and maintained SOPs, competency and communication Matrices and key Metrics such as KPIs, and KRAs •Maintained relationships with assigned suppliers and undertook Negotiations complying to company work flow process •Served as POC to functional area experts on field visits to collect primary data during implementation of ISO 14001:2015 EMS •Assisted lead auditor in preparing questionnaire & recording audit related observations •Member of CSR policy renewal and implementation team •Monitored Product Quality and impact of process modifications on end product

Management Trainee at Nalanda Associates, Sep 2019 - Sep 2020 · 1 yr 1 mo, Kerala, India, •Identified key changes in market trends due to the pandemic and leveraged them to generate potential leads •Conducted Equipment Audits and maintained Batch Production Records •Proposed and oversaw implementation of daily shift and toolbox meetings to address HSE concerns •Supervised daily shop floor operations •Reviewed & coordinated daily,weekly,monthly,quarterly and annual reporting

Education

Master of Business Administration - MBA, International Business, Indian Institute of Foreign Trade

Bachelor of Engineering, Petrochemical, Maharashtra Institute of Technology