Headline

Regional Marketing Manager, Pidilite | IIM Lucknow | Honeywell | PSG CT

About

I am a marketing and business development professional with experience in emerging markets. Currently, I serve as a Regional Market Development Manager at Pidilite Industries Limited, where I lead field marketing across South India. My role involves managing multiple stakeholders—distributors, key dealers, influencers, and sales teams—while building categories, strengthening brand presence, and expanding markets in diverse geographies. Throughout my career, I have been recognized with prestigious accolades including the Founder’s Memorial Award, MD’s Circle of Excellence, and multiple Spirit of Pidilite Awards, reflecting my ability to drive impact through customer-centric growth and team leadership. Beyond corporate roles, I bring entrepreneurial experience from co-founding and scaling ventures in retail and food services, along with a strong foundation in intellectual property from my early career as an IP professional. My MBA from IIM Lucknow further enriched my strategic and leadership capabilities, complemented by my experience in running a campus venture serving a large alumni and student community. As a person, I am curious, energetic, and collaborative, with a passion for learning, experimenting, and solving real-world business challenges. I thrive in environments that demand strategic thinking, cross-functional execution, and market-building expertise, and I am always open to opportunities that create meaningful impact.

Location

Bengaluru

AI stack

claude

gemini

openai

ChatGPT

Work experience

Regional Field Marketing Manager at Pidilite Industries Limited, Mar 2025 - Present · 1 y 6 mo, Bengaluru, Leading field marketing for Pidilite's consumer product range across small towns in five states namely Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and Odisha. Focused on strengthening brand presence, executing impactful campaigns, and identifying growth opportunities through user/ consumer engagement and market insights.

Area Sales Manager at Pidilite Industries Limited, Jan 2023 - Mar 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Awarded "Overall Best Cluster" for exceptional sales & sales operations performance in FY23 & FY24 Won "Spirit of Pidilte - Brand Protection" award (All India Level) for reporting & removing spurious/duplicate products from Karnataka market in H1 FY24

Management Trainee at Pidilite Industries Limited, Jun 2022 - Dec 2022 · 7 mos, Mumbai, Maharashtra, India, Undergone sales & marketing field trainee stint across sub-urban & rural towns in Tamil Nadu. Understood the needs of field employees & devised curated marketing content in regional language & also simplified scheme workout to present to dealers.

Summer Intern - Marketing at Pidilite Industries Limited, Apr 2021 - Jun 2021 · 3 mos, Mumbai, Maharashtra, India, Delivered MVPs for a new 'Pidilite videos' platform (videos.pidilite.com) and chatbot that enable seamless access to hundreds of product & user AVs. The video platform has been designed with exclusivity for Pidilite employees, distributors, dealers, users and home owners. I closely worked with internal sales, marketing & tech teams and also with IT vendors of Pidilite for the development of the platform. I was offered a PPO for the work done during the internship.

Chief Partner & CEO at The IIM L Store, Mar 2021 - Mar 2022 · 1 yr 1 mo, Lucknow, Uttar Pradesh, India

Intellectual Property Analyst at Honeywell Technology Solutions, Inc., Sep 2017 - Jul 2020 · 2 yrs 11 mos, Bangalore, India, I primarily aided in creation and protection of IP assets of Honeywell Aerospace business group. I often collaborated with cross-functional IP teams of other Honeywell business groups as well. I have hands-on experience in patent analytics involving freedom to market (clearance) searches, invalidity studies, defensive publication drafting, competitor patent monitoring, patent landscapes, key intelligence topic & white space researches and patent enforcement projects. I have a basic knowledge on claim and patent drafting projects.

Intern - Intellectual Property Analytics at Honeywell Technology Solutions, Inc., Jan 2017 - Jul 2017 · 7 mos, Bangalore, India, I was trained under Intellectual Property (IP) Analytics team and gained invaluable exposure to the IPR world. I involved in patentability assessment and novelty searches for Honeywell innovations. I learnt basics of IP Projects like freedom to market, patent watch, invalidity searches, and patent landscapes. I worked on emerging Aerospace technologies and Home & building technologies. I was offered PPO for the internship performance and the work done.

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management, Lucknow

B.E., Electrical and Electronics Engineering, PSG College of Technology