---
title: "Aratrika Sarkar - Growth Marketing Manager in Bengaluru | Tal"
description: "Meet Aratrika Sarkar, Heading growth! based in Bengaluru. AI stack includes claude, cursor, and elevenlabs. Explore public work links including github."
image: "https://tal.club/meet/aratrika-sarkar/share-image"
---

# Aratrika Sarkar on Tal

## Headline

Heading growth\!

## About

Marketing Manager building expertise at the intersection of digital strategy, brand storytelling, and social engagement\. Currently sharpening my toolkit in: ✓ Conversion\-driven content marketing frameworks ✓ Strategic SaaS product messaging ✓ Consistent, engaging social media presence When not mapping out content calendars or fine\-tuning brand narratives, you’ll find me: 🏆 Channeling my creative edge into digital storytelling as @lifewithrikaa 💡 Weaponizing random historical tidbits \(Did you know the @ symbol dates to 16th\-century Venetian merchants?\) to spark fresh content ideas

## Location

Bengaluru

## AI stack

claude

cursor

elevenlabs

perplexity

ChatGPT

Gamma

## Work experience

Growth Marketing Manager at Propsoch, Aug 2026 \- Present · 3 mos, Bengaluru, Karnataka, India

Marketing Manager at Tricog Health, Aug 2025 \- Aug 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India

Marketing Manager at Furrl, May 2024 \- Aug 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, Driving content\-led brand strategy at the intersection of fashion, culture, and commerce\. \-Led end\-to\-end content marketing efforts, building an editorial\-style storytelling engine across web, email, and social \-Owned Furrl’s brand voice—conceptualized and executed campaigns that elevated narrative while driving measurable engagement \-Maintained and grew a dynamic social media presence, contributing to a \~29% increase in follower growth per month \-Collaborated cross\-functionally to support GTM rollouts, trend\-driven drops, and community\-building initiatives \-Ideated and executed creator partnerships to expand digital footprint and relevance within millennial audiences\. \-Conceptualized and executed influencer and celebrity\-led campaigns, amplifying brand reach and cultural relevance Brought a creator's lens to brand marketing—as seen on @lifewithrikaa—bridging strategy with cultural storytelling

Growth & Brand Manager at Krayonnz, Aug 2023 \- May 2024 · 10 mos, Bengaluru, Karnataka, India, Driving user growth, partnerships, and brand expansion through strategic marketing and community building\. \-Developed and executed growth strategies that increased brand visibility by 50% across digital channels \-Led brand positioning and messaging, improving customer acquisition by 30% \-Managed influencer collaborations, driving a 20% increase in website traffic from social channels \-Optimized digital campaigns, resulting in a 35% boost in conversion rates across paid media \-Oversaw content creation and strategy, growing social media following by 40% in 6 months \-Conducted market research and competitor analysis, informing brand development and customer segmentation

Social Media Manager at Koo, Jan 2021 \- Aug 2023 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Managed social media strategy and community engagement for India’s homegrown multilingual microblogging platform\. \-Managed content across Instagram, Twitter, and Facebook, growing follower base by 60%\+ organically \-Onboarded and collaborated with 100\+ creators to boost reach and platform engagement \-Built and executed content calendars, increasing post frequency by 40% and improving consistency \-Monitored user feedback and reviews, reducing response time by 30% \-Analyzed app traffic and content performance via CMS tools, reporting on monthly engagement trends \-Led community engagement efforts, contributing to a 25% rise in active user interactions

## Education

PGDBM, Digital Marketing, Digiperform

Electrical and Electronics Engineering, Swami vivekananda university

## Public links

- github: https://github\.com/aratrikasarker

[View the original profile](https://tal.club/meet/aratrika-sarkar)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/aratrika-sarkar#person",
      "name": "Aratrika Sarkar",
      "url": "https://tal.club/meet/aratrika-sarkar",
      "image": "https://tal.club/meet/aratrika-sarkar/profile-photo.jpg",
      "description": "Meet Aratrika Sarkar, Heading growth! based in Bengaluru. AI stack includes claude, cursor, and elevenlabs. Explore public work links including github.",
      "jobTitle": "Growth Marketing Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "Propsoch"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Growth Marketing Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Digiperform"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Swami vivekananda university"
        }
      ],
      "knowsAbout": [
        "claude",
        "cursor",
        "elevenlabs",
        "perplexity",
        "ChatGPT",
        "Gamma"
      ],
      "sameAs": [
        "https://github.com/aratrikasarker"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/aratrika-sarkar#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/aratrika-sarkar#webpage",
      "url": "https://tal.club/meet/aratrika-sarkar",
      "name": "Aratrika Sarkar on Tal",
      "description": "Meet Aratrika Sarkar, Heading growth! based in Bengaluru. AI stack includes claude, cursor, and elevenlabs. Explore public work links including github.",
      "dateModified": "2026-10-09T16:02:50.926Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/aratrika-sarkar#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/aratrika-sarkar/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/aratrika-sarkar/profile-photo.jpg",
        "caption": "Aratrika Sarkar profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```