Headline

Heading growth!

About

Marketing Manager building expertise at the intersection of digital strategy, brand storytelling, and social engagement. Currently sharpening my toolkit in: ✓ Conversion-driven content marketing frameworks ✓ Strategic SaaS product messaging ✓ Consistent, engaging social media presence When not mapping out content calendars or fine-tuning brand narratives, you’ll find me: 🏆 Channeling my creative edge into digital storytelling as @lifewithrikaa 💡 Weaponizing random historical tidbits (Did you know the @ symbol dates to 16th-century Venetian merchants?) to spark fresh content ideas

Location

Bengaluru

AI stack

claude

cursor

elevenlabs

perplexity

ChatGPT

Gamma

Work experience

Growth Marketing Manager at Propsoch, Aug 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Marketing Manager at Tricog Health, Aug 2025 - Aug 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India

Marketing Manager at Furrl, May 2024 - Aug 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, Driving content-led brand strategy at the intersection of fashion, culture, and commerce. -Led end-to-end content marketing efforts, building an editorial-style storytelling engine across web, email, and social -Owned Furrl’s brand voice—conceptualized and executed campaigns that elevated narrative while driving measurable engagement -Maintained and grew a dynamic social media presence, contributing to a ~29% increase in follower growth per month -Collaborated cross-functionally to support GTM rollouts, trend-driven drops, and community-building initiatives -Ideated and executed creator partnerships to expand digital footprint and relevance within millennial audiences. -Conceptualized and executed influencer and celebrity-led campaigns, amplifying brand reach and cultural relevance Brought a creator's lens to brand marketing—as seen on @lifewithrikaa—bridging strategy with cultural storytelling

Growth & Brand Manager at Krayonnz, Aug 2023 - May 2024 · 10 mos, Bengaluru, Karnataka, India, Driving user growth, partnerships, and brand expansion through strategic marketing and community building. -Developed and executed growth strategies that increased brand visibility by 50% across digital channels -Led brand positioning and messaging, improving customer acquisition by 30% -Managed influencer collaborations, driving a 20% increase in website traffic from social channels -Optimized digital campaigns, resulting in a 35% boost in conversion rates across paid media -Oversaw content creation and strategy, growing social media following by 40% in 6 months -Conducted market research and competitor analysis, informing brand development and customer segmentation

Social Media Manager at Koo, Jan 2021 - Aug 2023 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Managed social media strategy and community engagement for India’s homegrown multilingual microblogging platform. -Managed content across Instagram, Twitter, and Facebook, growing follower base by 60%+ organically -Onboarded and collaborated with 100+ creators to boost reach and platform engagement -Built and executed content calendars, increasing post frequency by 40% and improving consistency -Monitored user feedback and reviews, reducing response time by 30% -Analyzed app traffic and content performance via CMS tools, reporting on monthly engagement trends -Led community engagement efforts, contributing to a 25% rise in active user interactions

Education

PGDBM, Digital Marketing, Digiperform

Electrical and Electronics Engineering, Swami vivekananda university

Public links

github: https://github.com/aratrikasarker