Headline

Product Design @ FYERS | Ex-Piramal Finance | Architect

About

I design decision-making systems for complex domains. As a Senior Product Designer with 5+ years in fintech and data-rich environments, I specialise in simplifying high-cognitive-load workflows into intuitive, outcome-driven experiences. My work includes leading the end-to-end design of advanced options trading platforms, strategy building tools, and loan sales systems, driving 25% drop-off reduction and 20% retention growth through research-led iteration and structured design thinking. I operate at the intersection of: • Product strategy • Systems thinking • Data visualization • User research With a background in architecture, I approach digital products as living systems, balancing usability, business goals, and technical constraints. Currently focused on building scalable fintech and decision-support platforms that empower users with clarity and confidence. #userexperiencedesign #creativeproblemsolving #decisionmaking #complexdatadashboard #fintechdesign #systemsthinking #aiassisteddesign

Location

Bengaluru

AI stack

claude

gemini

lovable

openai

ChatGPT Images

Figma Make

Work experience

Senior Product designer 1 at FYERS, Jul 2025 - Present · 1 yr 3 mos, Bengaluru, 👩‍🍳

Senior UX designer at FYERS, Oct 2024 - Jul 2025 · 10 mos, On-site, Led end-to-end design of two high-impact options trading products, from discovery and stakeholder alignment to final delivery and post-launch iteration. Designed complex multi-leg strategy-building workflows, simplifying advanced trading concepts into intuitive, decision-support interfaces. Reduced user drop-offs by 25% by restructuring execution journeys and improving clarity across payoff visualization and order placement flows. Increased user retention by 20% by introducing strategy exploration tools that helped traders analyze, compare, and execute strategies confidently. Designed high-stakes decision interfaces involving payoff analytics, risk visualization, and execution feedback loops. Partnered closely with product, engineering, and research teams to align user needs with business KPIs and regulatory constraints. Conducted usability testing and iterative research to identify friction points in trading flows and improve cognitive load management.

Associate Product Designer at Piramal Capital & Housing Finance Limited, Sep 2022 - Oct 2024 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, Individual contributor for the products Personal loan and Used Car Loan in the sales application, enhanced the user experience and interface, decreasing drop-off rates by 5%. Collaborated with cross-functional teams to align UX strategies with business objectives , which increased revenue by 10%. The Design enhancements reduced the task action time by 5%.

User Experience Designer and Researcher at Altaire Insights Technologies Pvt Ltd, Sep 2021 - Aug 2022 · 1 yr, Trivandrum, Kerala, India, *Worked on a product of a leading fortune 500 automotive company. *Worked on a SAAS product for project management. *Conducted user research and translated insights into design decisions. *Evaluated and understood user feedback in order to solve usability issues. *Worked on project management associating with Team lead. *Presented and defended design decisions to stakeholders. *Conceptualized ideas to solve complex user problems. *Facilitated customer discovery brainstorming sessions to understand requirements. *Participated and contributed to design reviews. *Worked on competitor analysis and competitor benchmarking. *Developed information architecture, user flows, wireframes and prototypes. *Held brainstorming sessions with team members to solve user painpoints. *Followed design thinking process to solve complex user painpoints.

UX Design Intern at Altaire Insights Technologies Pvt Ltd, Jul 2021 - Sep 2021 · 3 mos, Trivandrum, Kerala, India

Freelance UI/UX designer at Freelance, Jan 2021 - May 2021 · 5 mos

Architectural Intern at SJ Architects, Feb 2020 - Jul 2020 · 6 mos, Kannur, Kerala, India

Education

PG certification in Visual Design and User experience, User experience design, Indian institute of technology Hyderabad

Bachelor of Architecture, Architecture, Design, University of Kerala

Public links

arathigopakumar.com: https://arathigopakumar.com/