--- title: "Aradhana Hegde - Demand Generation Specialist, APAC in Bengaluru | Tal" description: "Meet Aradhana Hegde, Demand Generation Specialist | New Business based in Bengaluru. AI stack includes claude, gemini, and openai." image: "https://tal.club/meet/aradhana-hegde/share-image" --- # Aradhana Hegde on Tal ## Headline Demand Generation Specialist \| New Business ## About As a Marketing Specialist at Zendesk, I leverage my MBA in Marketing and HubSpot certifications to strategize and execute customer marketing programs across the customer lifecycle\. I optimize channel best practices through campaign performance analysis and partner cross\-functionally with various teams for product launches\. I also support business development and sales organization in sales\-driven content initiatives\. I have over 6\+ years of experience in marketing, with a focus on digital marketing, lead generation, and SaaS\. I have worked with Replicon as a Partner Marketing Specialist, where I launched, monitored and optimized existing marketplaces, coordinated with different teams for content and integration setup, and prepared campaign plans for new events and partnerships\. I am passionate about creating engaging and effective marketing campaigns that drive customer acquisition and retention\. ## Location Bengaluru ## AI stack claude gemini openai ChatGPT ## Work experience Demand Generation Specialist, APAC at ABBYY, Mar 2025 \- Present · 1 yr 8 mos, Hybrid, Increasing Brand Awareness Overseeing marketing initiatives for ABBYY across APAC Engagement Marketing Specialist at Zendesk, Jun 2023 \- Dec 2024 · 1 yr 7 mos, Remote, \- Strategizing and executing customer marketing programs across the customer lifecycle \(onboarding, adoption, cross\-sell/ up\-sell, retention\) through email/in\-app channels \- Optimizing channel best practices through campaign performance analysis \- Help manage building IPM's and emails by using tools like Pendo and Eloqua\. \- Partnering cross\-functionally with Product, Customer Advocacy, Design, etc\. for product launches \- Work closely with Regional Marketing Managers to create pipeline\-generating email and phone campaigns for specific regions across APAC \- Support business development and sales organization in sales\-driven content initiatives to create/update email copy and talk tracks \- Help manage an effective and transparent library system within Outreach\.io \- Conduct engagement and pipeline metrics analysis and manage A/B testing to drive campaign content improvement across APAC\. \- Work as an effective liaison between marketing and sales teams \- Report on program performance, identify risks and areas for improvement Regional Marketing Specialist, India & SAARC at Zendesk at Zendesk, Jun 2021 \- Jun 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India, \- Assist with the execution of Digital Events and Campaigns including the set\-up of our digital booth, driving engagement and help to report on results \- Assist in the creation, localization and execution of global and local India campaigns, emails, collateral and online promotions to ensure a great experience for our India audience \- Perform analysis of marketing and sales data in SFDC and work with our XDR Team to ensure lead follow up for all MQL’s from campaigns and events \- Enter the lead and contact information into contact management systems via the lead import templates, brief sales on the follow\-up the process and provide any local templates they should use \- Assist in the Preparation of Zendesk marketing presentations in line with Zendesk branding Draft marketing email communications, content for landing pages, and posts for social media as required \- Provide support for a variety of social media efforts and public relations activities, and maintain tracking reports of those activities \- Assist in partner\-led events and marketing activities \- Work with our APAC Shared Services team to provide support for India for Digital and campaigns initiatives to maximise the impact the ROI of India marketing initiatives Partner Marketing Specialist at Replicon, Jun 2019 \- Jun 2021 · 2 yrs 1 mo, Bengaluru Area, India, Monitor and optimize existing marketplaces where Replicon is added and find methods of Lead Generation and growth Coordinate with different teams to finalize content and integration setup once a new marketplace is finalized Monitor and optimize the content on review sites where Replicon is featured Answer reviews, engage with users on various review sites Monitor and contact review site Administrators for content optimization Prepare campaign plans for new events/partnerships Coordinate with different teams for product launches Streamline webinar planning and execute webinars campaigns as and when conducted Contribute new ideas or plan of action towards marketing activities like webinars, campaigns, marketplaces, and websites\. Sales Development Executive at Replicon, Sep 2018 \- Jun 2019 · 10 mos, Bengaluru Area, India, As a Sales Development Representative I was responsible for identifying and creating new qualified sales opportunities for Account Executives\. I directly compensate to the company's initiative to gain market share and build pipeline for the account team\. Responsibilities \* Collaborate with and leverage teammates \(marketing and account teams\) to develop targeted lists, call strategies and messaging to drive opportunities \* Prospect Small & Medium businesses, mid\-market and enterprise organizations via cold\-calling, social networks, e\-mail and \* utilizing information from internet resources \* Make 40\+ calls in a day to build and manage the lead pipeline \* Promote Replicon's solution with various management levels and professionals across technical and business disciplines \* Qualify key decision makers through calls, emails and high level product demos \* Disseminate opportunities to Account team, educating them on the various opportunities \* Manage, track and report on all activities using SalesForce \* Provide closed\-loop feedback to ensure continuous process optimization Intern \- Sales Development Representative at Replicon, Feb 2018 \- Aug 2018 · 7 mos, Bengaluru Area, India ## Education Master of Business Administration \- MBA, Marketing, Bangalore Institute of Technology, BANGALORE\-560 004 [View the original profile](https://tal.club/meet/aradhana-hegde) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/aradhana-hegde#person", "name": "Aradhana Hegde", "url": "https://tal.club/meet/aradhana-hegde", "image": "https://tal.club/meet/aradhana-hegde/profile-photo.jpg", "description": "Meet Aradhana Hegde, Demand Generation Specialist | New Business based in Bengaluru. AI stack includes claude, gemini, and openai.", "jobTitle": "Demand Generation Specialist, APAC", "worksFor": { "@type": "Organization", "name": "ABBYY" }, "hasOccupation": { "@type": "Occupation", "name": "Demand Generation Specialist, APAC" }, "homeLocation": { "@type": "Place", "name": "Bengaluru" }, "alumniOf": [ { "@type": "EducationalOrganization", "name": "Bangalore Institute of Technology, BANGALORE-560 004" } ], "knowsAbout": [ "claude", "gemini", "openai", "ChatGPT" ], "mainEntityOfPage": { "@id": "https://tal.club/meet/aradhana-hegde#webpage" } }, { "@type": "ProfilePage", "@id": "https://tal.club/meet/aradhana-hegde#webpage", "url": "https://tal.club/meet/aradhana-hegde", "name": "Aradhana Hegde on Tal", "description": "Meet Aradhana Hegde, Demand Generation Specialist | New Business based in Bengaluru. AI stack includes claude, gemini, and openai.", "dateModified": "2026-10-14T12:29:30.957Z", "isPartOf": { "@id": "https://tal.club/#website" }, "mainEntity": { "@id": "https://tal.club/meet/aradhana-hegde#person" }, "primaryImageOfPage": { "@type": "ImageObject", "url": "https://tal.club/meet/aradhana-hegde/profile-photo.jpg", "contentUrl": "https://tal.club/meet/aradhana-hegde/profile-photo.jpg", "caption": "Aradhana Hegde profile photo on Tal" }, "inLanguage": "en-IN" } ] } ```