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Apurva Prabhakar

Product Leader | Ex-Google, Microsoft, ADP | ISB

Bengaluru

16+ years of work experience

Google
Nov 20223 yrs 1 moNov 2025

Bengaluru

Owned language-intent products on Search, serving ~5% of global Search queries (>300M daily active users, ~2B monthly active users). Highlights: o Led the strategy and launch of Gemini-generated definitions for meaning-seeking queries on Search, replacing third-party dictionary providers across 18 languages and scaling the structured answer experience to 70+ languages; increased engagement by 2-3% and reduced manual refinements by 3-4% in non-native English-speaking markets, particularly India. o Launched one of the earliest multilingual GenAI audio experiences on Search, across four Indic languages, defining quality evaluation framework from scratch; achieved >90% positive user sentiment. o Identified a strategic opportunity to personalize Search notifications using a reusable User Language Preference platform; and secured executive funding for the initial cross-org pilot by building a data-backed business case projecting ~300K additional daily Search visits in India. o Diagnosed the shift in user expectations driven by LLM-native translation experiences and defined the next-generation product strategy for Translate on Search, informing executive roadmap planning for future AI-powered translation experiences.
Microsoft
Feb 20229 mosOct 2022

Part of the Search, Assistant & Intelligence organization, contributing to the Search Intelligence platform powering Microsoft 365 experiences. Authored a strategy recommendation for deprecating a legacy Outlook email intelligence feature, presenting the business case to Platform and Outlook leadership.
Lifion by ADP
Feb 20211 yr 1 moFeb 2022

Hyderabad, Telangana, India

Owned the Workforce Management (WFM) product portfolio for ADP's Next Generation HCM platform, leading product strategy across six product areas while managing and mentoring a team of 12 Product Managers. Highlights: o Scaled Next Gen HCM's native WFM product from a 20-employee pilot client to a marquee upmarket client with 20K+ employees within 1 year, through significant improvements to performance, scalability and configurability. o Defined the global rollout strategy for integrating Next Gen HCM with ADP's Workforce Management suite, successfully piloting the solution in APAC and identifying the first enterprise customer for LATAM expansion. o Grew the PM team from 7 to 12 while improving team engagement scores by 18 points within the year.
Lifion by ADP
Nov 20182 yrs 4 mosFeb 2021

Hyderabad, Telangana, India

Drove the product strategy & roadmap for Next Gen HCM's integration with ADP's flagship Workforce Management products. Highlights: o Conceptualized a fully configurable, client self-service feature for associate lifecycle management (hire to retire), eliminating a manual process responsible for ~15% of quarterly incidents. o Reduced client-reported incidents by 55% within a year by combining product improvements with structured customer feedback loops, enablement programs, and stronger release quality processes — shifting overall customer sentiment to "Green." o Rearchitected the product's core integration within 6 months of joining, delivering 10x performance improvement and enabling the first marquee client launch, adding ~$0.6M in annual revenue — scaling the product to 18 enterprise customers within the following year.
Entain India
May 20153 yrs 7 mosNov 2018

Hyderabad Area, India

Worked at Ivy Comptech during the bwin.party / GVC era (now Entain) - one of the world's largest gaming and sports betting companies. Owned the roadmap for product and platform features that enabled Entain's products to comply with gaming regulations across global jurisdictions - directly unlocking expansion into new markets while sustaining business in existing ones. Highlights: o Led the design and launch of compliant registration, login, KYC and responsible gaming experiences across Bulgaria, Denmark, South Africa brands; enabled the market entry into 3 new regulated jurisdictions. o Automated identity verification process of the platform - a critical regulatory requirement of registration user journey in all gaming jurisdictions; Resulting in ~40% of documents being verified without manual intervention & reducing the minimum ‘free-to-paid’ conversion time to <5 min from ~2 hours. o Identified and corrected an overly-compliant definition of 'UK jurisdiction' player in the platform; increasing revenue by 1% in UK brands. o Identified a critical player pain-point in the registration flow in the US-brands and re-designed the workflow - resulting in reduction of registration page drop-outs by ~50%. o Discovered that regulator-mandated default deposit limits were constraining players unknowingly, and designed a proactive login prompt that enabled ~60% of affected players in Spanish brands to review and adjust their limits within two months. o Conceptualized a real-time performance monitoring and alerting dashboard for critical regulatory services; shifting incident management from reactive to proactive in key markets.
KritiKal Solutions
Sep 20137 mosMar 2014

Noida Area, India

Provided single point of interface between cross-functional stakeholders – Technical, Client, Business Development Team. Highlights: • Submitted 25+ techno-commercial proposals recording 50% conversion rate, earning ~INR 5Cr revenue (in 3.5 years)
KritiKal Solutions
Jan 20103 yrs 9 mosSep 2013

Noida Area, India

Founded firm's marketing division & headed 3-member team, formed & owned annual marketing plan & coordinated day-to-day marketing operations. Highlights: o Increased number of website visitors by 23% within one year; modified content & look both, introduced SEO techniques o Organized the first major product launch event for the firm; collected over 500 leads in the first week.
KritiKal Solutions
Jan 20103 yrs 9 mosSep 2013

Noida Area, India

Led technical development teams through entire project lifecycle, and managed relationships with clients, vendors & design-partners. Highlights: o Enhanced product performance by 33% for the firm’s US-based client, saving 2 years worth of client’s re-engineering costs -- Led to further expansion of the client account, generating ~INR 4.5Cr in 2.5 years for the firm
UTStarcom Inc.
Jul 20052 yJul 2007

Gurgaon

Apurva’s AI Stack

claude
claude
gemini
gemini
notebooklm
notebooklm
ChatGPT
ChatGPT

Education

Indian School of Business

Post Graduate Programme in Management, Marketing | Strategy & Leadership

Indian School of Business

20141 yr2015
Netaji Subhas Institute of Technology

Bachelor of Engineering (B.E.), Electronics & Communication Engineering

Netaji Subhas Institute of Technology

20014 yrs2005

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Headline

Product Leader | Ex-Google, Microsoft, ADP | ISB

About

I lead product strategy for AI-powered consumer and platform products. Most recently, I helped shape Google's transition to AI-first Search by leading the strategy and execution for top-of-the page structured experiences for language-intent queries globally, serving >300M daily active users and ~2B monthly active users — operating at the intersection of Search and GenAI, and translating ambiguous, first-of-its-kind AI bets into shipped experiences at global scale. Previously at ADP, I led a team of 12 Product Managers while owning the vision, strategy and roadmap for the Workforce Management products portfolio within ADP's next-generation HCM platform. I helped build the flagship WFM product from 0→1 and scale it to its first 18 enterprise customers. I enjoy creating clarity in ambiguous spaces, aligning organizations around a shared vision, and building products that scale globally.

Location

Bengaluru

AI stack

claude

gemini

notebooklm

ChatGPT

Work experience

Product Manager, Google Search at Google, Nov 2022 - Nov 2025 · 3 yrs 1 mo, Bengaluru, Owned language-intent products on Search, serving ~5% of global Search queries (>300M daily active users, ~2B monthly active users). Highlights: o Led the strategy and launch of Gemini-generated definitions for meaning-seeking queries on Search, replacing third-party dictionary providers across 18 languages and scaling the structured answer experience to 70+ languages; increased engagement by 2-3% and reduced manual refinements by 3-4% in non-native English-speaking markets, particularly India. o Launched one of the earliest multilingual GenAI audio experiences on Search, across four Indic languages, defining quality evaluation framework from scratch; achieved >90% positive user sentiment. o Identified a strategic opportunity to personalize Search notifications using a reusable User Language Preference platform; and secured executive funding for the initial cross-org pilot by building a data-backed business case projecting ~300K additional daily Search visits in India. o Diagnosed the shift in user expectations driven by LLM-native translation experiences and defined the next-generation product strategy for Translate on Search, informing executive roadmap planning for future AI-powered translation experiences.

Principal Product Manager | MSAI at Microsoft, Feb 2022 - Oct 2022 · 9 mos, Part of the Search, Assistant & Intelligence organization, contributing to the Search Intelligence platform powering Microsoft 365 experiences. Authored a strategy recommendation for deprecating a legacy Outlook email intelligence feature, presenting the business case to Platform and Outlook leadership.

Group Product Manager at Lifion by ADP, Feb 2021 - Feb 2022 · 1 yr 1 mo, Hyderabad, Telangana, India, Owned the Workforce Management (WFM) product portfolio for ADP's Next Generation HCM platform, leading product strategy across six product areas while managing and mentoring a team of 12 Product Managers. Highlights: o Scaled Next Gen HCM's native WFM product from a 20-employee pilot client to a marquee upmarket client with 20K+ employees within 1 year, through significant improvements to performance, scalability and configurability. o Defined the global rollout strategy for integrating Next Gen HCM with ADP's Workforce Management suite, successfully piloting the solution in APAC and identifying the first enterprise customer for LATAM expansion. o Grew the PM team from 7 to 12 while improving team engagement scores by 18 points within the year.

Lead Product Manager at Lifion by ADP, Nov 2018 - Feb 2021 · 2 yrs 4 mos, Hyderabad, Telangana, India, Drove the product strategy & roadmap for Next Gen HCM's integration with ADP's flagship Workforce Management products. Highlights: o Conceptualized a fully configurable, client self-service feature for associate lifecycle management (hire to retire), eliminating a manual process responsible for ~15% of quarterly incidents. o Reduced client-reported incidents by 55% within a year by combining product improvements with structured customer feedback loops, enablement programs, and stronger release quality processes — shifting overall customer sentiment to "Green." o Rearchitected the product's core integration within 6 months of joining, delivering 10x performance improvement and enabling the first marquee client launch, adding ~$0.6M in annual revenue — scaling the product to 18 enterprise customers within the following year.

Product Manager | Platform Compliance at Entain India, May 2015 - Nov 2018 · 3 yrs 7 mos, Hyderabad Area, India, Worked at Ivy Comptech during the bwin.party / GVC era (now Entain) - one of the world's largest gaming and sports betting companies. Owned the roadmap for product and platform features that enabled Entain's products to comply with gaming regulations across global jurisdictions - directly unlocking expansion into new markets while sustaining business in existing ones. Highlights: o Led the design and launch of compliant registration, login, KYC and responsible gaming experiences across Bulgaria, Denmark, South Africa brands; enabled the market entry into 3 new regulated jurisdictions. o Automated identity verification process of the platform - a critical regulatory requirement of registration user journey in all gaming jurisdictions; Resulting in ~40% of documents being verified without manual intervention & reducing the minimum ‘free-to-paid’ conversion time to <5 min from ~2 hours. o Identified and corrected an overly-compliant definition of 'UK jurisdiction' player in the platform; increasing revenue by 1% in UK brands. o Identified a critical player pain-point in the registration flow in the US-brands and re-designed the workflow - resulting in reduction of registration page drop-outs by ~50%. o Discovered that regulator-mandated default deposit limits were constraining players unknowingly, and designed a proactive login prompt that enabled ~60% of affected players in Spanish brands to review and adjust their limits within two months. o Conceptualized a real-time performance monitoring and alerting dashboard for critical regulatory services; shifting incident management from reactive to proactive in key markets.

Asst. Manager, Pre Sales at KritiKal Solutions, Sep 2013 - Mar 2014 · 7 mos, Noida Area, India, Provided single point of interface between cross-functional stakeholders – Technical, Client, Business Development Team. Highlights: • Submitted 25+ techno-commercial proposals recording 50% conversion rate, earning ~INR 5Cr revenue (in 3.5 years)

Assistant Manager, Marketing & Corporate Communications at KritiKal Solutions, Jan 2010 - Sep 2013 · 3 yrs 9 mos, Noida Area, India, Founded firm's marketing division & headed 3-member team, formed & owned annual marketing plan & coordinated day-to-day marketing operations. Highlights: o Increased number of website visitors by 23% within one year; modified content & look both, introduced SEO techniques o Organized the first major product launch event for the firm; collected over 500 leads in the first week.

Lead Design Engineer, Embedded Group at KritiKal Solutions, Jan 2010 - Sep 2013 · 3 yrs 9 mos, Noida Area, India, Led technical development teams through entire project lifecycle, and managed relationships with clients, vendors & design-partners. Highlights: o Enhanced product performance by 33% for the firm’s US-based client, saving 2 years worth of client’s re-engineering costs -- Led to further expansion of the client account, generating ~INR 4.5Cr in 2.5 years for the firm

Hardware Design Engineer at UTStarcom Inc., Jul 2005 - Jul 2007 · 2 y, Gurgaon

Education

Post Graduate Programme in Management, Marketing | Strategy & Leadership, Indian School of Business

Bachelor of Engineering (B.E.), Electronics & Communication Engineering, Netaji Subhas Institute of Technology