---
title: "Apurva Sumit - Category Manager in Bengaluru | Tal"
description: "Meet Apurva Sumit, Category Manager @ Flipkart Minutes based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/apurv-sumit/share-image"
---

# Apurva Sumit on Tal

## Headline

Category Manager @ Flipkart Minutes

## About

Category Manager @ Flipkart Minutes

## Location

Bengaluru

## AI stack

claude

## Work experience

Category Manager at Flipkart, Dec 2024 \- Present · 1 yr 11 mos, Bengaluru, I run the chocolate category like a startup\. Work with names like Nestlé, Mondelez, Perfetti\. But honestly — none of that matters if: • Inventory isn’t moving • Margins are leaking • Customers aren’t converting So I focus on what actually works: Right products\. Right visibility\. Right pricing\. Everything else is noise\.

Marketing and CS Manager at Times Internet, Dec 2021 \- Jan 2025 · 3 yrs 2 mos, Gurugram, Haryana, India

Marketing Consultant at Times Internet, Oct 2020 \- Dec 2021 · 1 yr 3 mos, • Manage all responsibilities related to partner marketing for key brands including but not limited to Google, Amazon, Starbucks, Uber, Audible, etc\. as a single point of contact, manage onboarding approvals, weekly tracking of deliverables, collating data from different platforms, monthly reporting • Media planning and budgeting for all digital platforms • Planning and execution of all communications and media actions for all online channels • Manage marketing vendors and be the single point of contact • Social Media Customer Relationship Management • Assist, advise and support all ATL & BTL initiatives/assignments including social media

Assistant Manager at Mahindra Finance, Jul 2019 \- Apr 2020 · 10 mos, Patna Area, India, Assistant Manager\- Direct Marketing, Patna Roles and Responsibilities :\- • Understand various direct marketing initiatives such as customer meets, NOC day, Loan mela, 2 to 20 etc\. and partner with the business to conduct minimum 8\-10 activities per month • To ensure follow up on leads received through all the activities & timely closure of cases • To ensure proper MIS on leads generated through various program is properly captured in system and follow up is done • Analyze the number of customer visits in a month under direct program • Implementation of Direct marketing initiatives in the manner conceptualized and delivering business through those initiatives\. • Work on data to calculate daily overdue and deliverables to keep a track on the daily progress • To ensure follow up on lead received through tell calling, WEB & SMS etc\. • Understand customer needs, requirements and create more opportunities to sell\. • Developing new ideas to achieve sales growth and tailor make the marketing strategies to suit the local culture and temperament\. • Coordination for timely collection, ensuring TAT and follow up on various initiatives and to close the leads generated within specified timelines

Intern at Confederation of Indian Industry, Jan 2017 \- Mar 2017 · 3 mos, Ranchi Area, India, Worked for Mementum Jharkhand\. Roles and Responsibilities :\- 1\. Liaison \-With bureaucrats and government officials\. 2\.Conducted around 300 B2G meetings during Momentum Jharkhand\.\- The meeting was conducted between the government officials and various entrepreneurs and business men\.

## Education

Master of Business Administration \- MBA, Marketing /HR, Birla Institute of Technology, Mesra

Bachelor of Business Administration, Marketing, st\. xavier's college, ranchi

[View the original profile](https://tal.club/meet/apurv-sumit)

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