Apurva Sumit profile photo 1 on Tal

Apurva Sumit

Category Manager @ Flipkart Minutes

Bengaluru

7+ years of work experience

Flipkart
Dec 20241 yr 11 mosPresent

Bengaluru

I run the chocolate category like a startup. Work with names like Nestlé, Mondelez, Perfetti. But honestly — none of that matters if: • Inventory isn’t moving • Margins are leaking • Customers aren’t converting So I focus on what actually works: Right products. Right visibility. Right pricing. Everything else is noise.
Times Internet
Dec 20213 yrs 2 mosJan 2025

Gurugram, Haryana, India

Times Internet
Oct 20201 yr 3 mosDec 2021

• Manage all responsibilities related to partner marketing for key brands including but not limited to Google, Amazon, Starbucks, Uber, Audible, etc. as a single point of contact, manage onboarding approvals, weekly tracking of deliverables, collating data from different platforms, monthly reporting • Media planning and budgeting for all digital platforms • Planning and execution of all communications and media actions for all online channels • Manage marketing vendors and be the single point of contact • Social Media Customer Relationship Management • Assist, advise and support all ATL & BTL initiatives/assignments including social media
Mahindra Finance
Jul 201910 mosApr 2020

Patna Area, India

Assistant Manager- Direct Marketing, Patna Roles and Responsibilities :- • Understand various direct marketing initiatives such as customer meets, NOC day, Loan mela, 2 to 20 etc. and partner with the business to conduct minimum 8-10 activities per month • To ensure follow up on leads received through all the activities & timely closure of cases • To ensure proper MIS on leads generated through various program is properly captured in system and follow up is done • Analyze the number of customer visits in a month under direct program • Implementation of Direct marketing initiatives in the manner conceptualized and delivering business through those initiatives. • Work on data to calculate daily overdue and deliverables to keep a track on the daily progress • To ensure follow up on lead received through tell calling, WEB & SMS etc. • Understand customer needs, requirements and create more opportunities to sell. • Developing new ideas to achieve sales growth and tailor make the marketing strategies to suit the local culture and temperament. • Coordination for timely collection, ensuring TAT and follow up on various initiatives and to close the leads generated within specified timelines
Confederation of Indian Industry
Jan 20173 mosMar 2017

Ranchi Area, India

Worked for Mementum Jharkhand. Roles and Responsibilities :- 1. Liaison -With bureaucrats and government officials. 2.Conducted around 300 B2G meetings during Momentum Jharkhand.- The meeting was conducted between the government officials and various entrepreneurs and business men.

Apurva’s AI Stack

claude
claude

Education

Birla Institute of Technology, Mesra

Master of Business Administration - MBA, Marketing /HR

Birla Institute of Technology, Mesra

20172 yrs2019
st. xavier's college, ranchi

Bachelor of Business Administration, Marketing

st. xavier's college, ranchi

20133 yrs2016

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Headline

Category Manager @ Flipkart Minutes

About

Category Manager @ Flipkart Minutes

Location

Bengaluru

AI stack

claude

Work experience

Category Manager at Flipkart, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, I run the chocolate category like a startup. Work with names like Nestlé, Mondelez, Perfetti. But honestly — none of that matters if: • Inventory isn’t moving • Margins are leaking • Customers aren’t converting So I focus on what actually works: Right products. Right visibility. Right pricing. Everything else is noise.

Marketing and CS Manager at Times Internet, Dec 2021 - Jan 2025 · 3 yrs 2 mos, Gurugram, Haryana, India

Marketing Consultant at Times Internet, Oct 2020 - Dec 2021 · 1 yr 3 mos, • Manage all responsibilities related to partner marketing for key brands including but not limited to Google, Amazon, Starbucks, Uber, Audible, etc. as a single point of contact, manage onboarding approvals, weekly tracking of deliverables, collating data from different platforms, monthly reporting • Media planning and budgeting for all digital platforms • Planning and execution of all communications and media actions for all online channels • Manage marketing vendors and be the single point of contact • Social Media Customer Relationship Management • Assist, advise and support all ATL & BTL initiatives/assignments including social media

Assistant Manager at Mahindra Finance, Jul 2019 - Apr 2020 · 10 mos, Patna Area, India, Assistant Manager- Direct Marketing, Patna Roles and Responsibilities :- • Understand various direct marketing initiatives such as customer meets, NOC day, Loan mela, 2 to 20 etc. and partner with the business to conduct minimum 8-10 activities per month • To ensure follow up on leads received through all the activities & timely closure of cases • To ensure proper MIS on leads generated through various program is properly captured in system and follow up is done • Analyze the number of customer visits in a month under direct program • Implementation of Direct marketing initiatives in the manner conceptualized and delivering business through those initiatives. • Work on data to calculate daily overdue and deliverables to keep a track on the daily progress • To ensure follow up on lead received through tell calling, WEB & SMS etc. • Understand customer needs, requirements and create more opportunities to sell. • Developing new ideas to achieve sales growth and tailor make the marketing strategies to suit the local culture and temperament. • Coordination for timely collection, ensuring TAT and follow up on various initiatives and to close the leads generated within specified timelines

Intern at Confederation of Indian Industry, Jan 2017 - Mar 2017 · 3 mos, Ranchi Area, India, Worked for Mementum Jharkhand. Roles and Responsibilities :- 1. Liaison -With bureaucrats and government officials. 2.Conducted around 300 B2G meetings during Momentum Jharkhand.- The meeting was conducted between the government officials and various entrepreneurs and business men.

Education

Master of Business Administration - MBA, Marketing /HR, Birla Institute of Technology, Mesra

Bachelor of Business Administration, Marketing, st. xavier's college, ranchi