Headline

Fractional CMO & Growth Marketing Leader | Scaling Content-Led Revenue Engines for SaaS, EdTech & Travel | SEO + GEO (AI Search Visibility) | Scaled Organic to 75M+ Sessions | 16 Years | AI-Integrated Content Ops

About

I build organic content and growth engines that survive platform shifts, including the current one to AI-driven search. Over 15 years, I have scaled content operations to 75M+ annual organic sessions, grown qualified inbound leads by 40%+ YoY, and managed teams of up to 65 people and budgets up to ₹18M. My work spans B2B, SaaS, EdTech, and Travel Tech, with a consistent throughline: tying content and SEO directly to pipeline and revenue, not just traffic. Most recently, I have been building GEO (Generative Engine Optimization) capability, including structuring content for visibility and citations in AI answers like Google AI Overviews, ChatGPT, and Perplexity, because organic discovery is moving there next, and most content leaders haven't made that shift yet. Open to fractional, consulting, and full-time leadership roles where content and organic growth need to move a real business number.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

grok

meta

metaai

Work experience

Content Marketing Director at Spaulding Ridge, Jan 2025 - Present · 1 yr 9 mos, Chicago, IL, Leading the creation and rollout of a comprehensive content marketing strategy aligned with Spaulding Ridge’s business transformation and cloud advisory services, targeting CFOs, CROs, and key industry verticals. Positioning Spaulding Ridge as a thought leader in business transformation, finance, and revenue operations by producing high-impact content. Overseeing the production of thought leadership articles, case studies, research reports, press releases, web copy, and multimedia assets to support demand generation and brand awareness. Managing the content calendar and ensuring consistent messaging across all digital channels, including the website, social media, and email campaigns.

Head of Content at WegoPro, Nov 2023 - Jan 2025 · 1 yr 3 mos, Singapore, Managing end-to-end content lifecycle, from ideation and production to distribution and analysis. Collaborated cross-functionally with product, marketing, sales, and design teams to ensure content aligned with business objectives and product launches. Orchestrated comprehensive SEO content initiatives, significantly enhancing organic search visibility and drving substantial traffic growth.

Caregiving at Edstellar, Feb 2023 - Oct 2023 · 9 mos

Senior Content Marketing Manager at Edstellar, Sep 2022 - Feb 2023 · 6 mos, Denver, Colorado, United States, Developed and executed comprehensive content marketing plans, including content calendars, audience research, and defining KPIs to measure success. Conducted thorough audits of Edstellar's existing content, identifying gaps and opportunities for improvement. Created new website content, including blog posts, case studies, company training brochures, and B2B sales-marketing pitches, to establish Edstellar as a thought leader in the ed-tech space. Collaborated with design and development teams to ensure visually appealing and SEO-optimized website content. Monitored and analyzed website traffic, engagement metrics, and lead generation to continuously improve content strategy effectiveness.

Senior Content & Social Media Marketing Manager [Consultant] at Lyca Group, Jul 2022 - Sep 2022 · 3 mos, London, England, United Kingdom, Devised a road map for Content Marketing & Social Media. Owned Lyca Group web page content to increase traffic and brand visibility. Built a dedicated, creative, and die-hard content team. Created creative ad copies for Facebook & Google Ads. Monitor web analytics and analyse ad campaigns.

Marketing Content Manager at Embibe, Apr 2019 - Jul 2022 · 3 yrs 4 mos, Bangalore, Led content marketing team by providing annual and monthly content strategies. Led a 60+ member content team of writers, editors/managers for increasing MoM traffic growth through K12, UG, PG, and Competitive exams' content marketing plan. Generated annual organic traffic, increasing YoY traffic. Built brand value through B2C, B2B and B2G connections as well as increase brand awareness by orchestrating digital marketing strategy across online platforms. Maintained an annual content marketing budget. Advised on strategic digital marketing opportunities, content and architecture management, engagement, audience following, blog conversion to product usage and competitor analysis on all digital channels.

Education

Bachelors In Mass Communications, Editing and Development Communication, patna university

+2, Mathematics, Physics and Chemistry, Gyan Niketan, Patna