---
title: "Apoorva Pothula - Senior Product Manager (GLP1 Partnerships) in Bengaluru | Tal"
description: "Meet Apoorva Pothula, Senior Product Manager | Ex - Novo Nordisk, Kenko Health & Rebel Foods (Fassos) | IIM Indore | e-Pharmacy, Healthcare, Insurance, Food-delivery & Quick Commerce based in Bengaluru. AI stack includes anthropic apis, claude code, and github copilot. Explore public work links inc..."
image: "https://tal.club/meet/apoorva-pothula/share-image"
---

# Apoorva Pothula on Tal

## Headline

Senior Product Manager \| Ex \- Novo Nordisk, Kenko Health & Rebel Foods \(Fassos\) \| IIM Indore \| e\-Pharmacy, Healthcare, Insurance, Food\-delivery & Quick Commerce

## About

I’m a Product Manager with 7 years of experience building and scaling products across e\-pharmacy, insurance, food delivery and quick commerce in India and Europe\. I've been fortunate to consistently work on industry\-pioneering ideas, taking them from 0 to 1, figuring out what the product should look like, and then scaling them into meaningful businesses\. \- Helping scale GLP\-1 access and adoption in India, \- Building India’s first insurance product combining IPD and OPD care \- Building the technology and product backbone for a cloud kitchen network across the Nordics\. I enjoy working at the intersection of product, technology and business\. My work has spanned product strategy, growth and conversion, search and recommendations, AI/ML products, customer retention and operational platforms\. I’ve also had the opportunity to lead teams, work across functions and build products in very different environments \- from startups and founders’ offices to large global organisations\. Outside of work, I’m an avid techie and board gamer\. I like tinkering with new technology, building things just for the fun of it, and picking up quirky projects that have no obvious reason to exist\. If there’s an interesting product idea, a weird problem to solve or a board game to play, I’m in for it\. Feel free to reach out\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

github copilot

lovable

notion

openai

## Work experience

Senior Product Manager \(GLP1 Partnerships\) at Novo Nordisk, 2024 \- Present · 2 yrs 9 mos, Bangalore Urban, Karnataka, India, Novo Nordisk is the global leader in diabetes and obesity care with Ozempic and Wegovy brands in the GLP\-1 segment in India\. \- Led a pod of 5 associates to build Novo Nordisk’s first partnerships product for weight management and obesity care\. Scaled the 0→1 digital health product to ₹27 Cr ARR across 12\+ omnichannel partners\. \- Grew new business penetration 2x in 6 months by launching an omnichannel patient journey combining obesity counselling, GLP\-1 education and treatment management\. Improved patient acquisition and conversion across the purchase funnel\. \- Improved GLP\-1 discovery, patient acquisition and lead generation by shaping digital health platform experiences across Tata 1mg, Apollo 24x7 and PharmEasy\. Introduced widgets, brand pages, banners and short\-form patient education content, driving a 46% increase in new patients\. \- Introduced a Patient Support App providing medication guidance, diet consultations, lifestyle content and affordability support across the patient engagement journey\. Improved customer retention from 2 to 6 months and moved 18% of partner\-channel customers into the D2C funnel\.

Product Lead \| Founder's Office at Kenko Health, 2022 \- 2024 · 2 yrs, Bengaluru, Karnataka, India, Kenko is India's first insurance product offering both IPD and OPD care, with a completely in\-house stack covering underwriting, sales and claims management\. \- Led a team of 7 associates to launch and scale 6 OPD product lines across e\-pharmacy, diagnostics, mental health and other healthcare services\. Drove product experimentation across acquisition and retention funnels, improving conversion by 12%\. \- Built a global product search engine on Elasticsearch, designing search and discovery across product names, descriptions, aliases, prices and other attributes\. Increased search’s share of add\-to\-cart volume to 50%\. \- Shipped a one\-click prescription\-to\-cart product using a vision\-AI model\. Fine\-tuned the model on doctor prescriptions, achieving 73% order accuracy\. Extended the model to automate entitlement and copay validation, reducing claim payouts by 18%\. \- Launched KenkoPay, a cashless claims product for out\-of\-network hospitals using the UPI stack\. Increased benefits utilization by 18% while reducing the operational burden of reimbursement claims\. \- Built an inside\-sales platform integrating Zoho CRM, Ozonetel and WhatsApp to identify, prioritize and recover high\-intent users, generating ₹1\.2 Cr in incremental ARR\. \- Launched “Health Insurance @ ₹10”, an affordable insurance product for underserved customers in partnership with the Bill & Melinda Gates Foundation\. Created a new partner\-led distribution channel generating ₹1 Cr ARR\. \- Analyzed platform\-wide data to identify leakage, policy gaps, system vulnerabilities and misuse\. Implemented tighter product controls and fair\-use checks, saving ₹3\.2L/month\.

Platform Product Manager at Rebel Foods \(Formerly Faasos\) & Curb Foods, 2020 \- 2022 · 2 yrs, Bengaluru, Karnataka, India, Rebel Foods \(Fassos\) is a pioneer in the food\-delivery space in India\. Curb Foods is the first cloud kitchen in the Nordics and an exclusive food\-delivery fulfillment partner of Flink \(Europe’s Blinkit\) quick commerce\. \- Owned the complete kitchen operations platform for 450\+ cloud kitchens globally\. Powered 2M\+ monthly orders across our own app, quick\-commerce platforms and food delivery marketplaces\. \- Drove a 23% sales lift by enabling real\-time menu integration and food \+ grocery combo carts for quick\-commerce kitchens\. Launched search, category navigation, recommendations and cart recovery journeys, improving AOV and conversion\. \- Instrumented kitchen operations with event tracking and Looker dashboards to identify process leakages and systemic menu and billing issues\. Used data\-driven insights to reduce cook time and operational incidents, saving \~₹2\.5L/month\. \- Rebuilt the Kitchen Management Platform to orchestrate the full order lifecycle\. Integrated inventory planning, order preparation sequencing, TAT tracking, packaging and rider handover into a single unified workflow\. \- Built a Catalog Management Platform to manage listings, recipes, ingredients, pricing and promotions across the kitchen network\. \- Built audit logging and approval workflows for KMP and MMP, enabling both platforms to clear ITGC audits\. Commercialized the platforms as SaaS products, creating an additional revenue stream for the company\. \- Built a modular GDPR\-compliant invoicing platform across 8 international markets in under 30 days\. Standardized invoice generation and reduced processing TAT by 70%\. \- Analyzed trade promotion data and built SQL\-based reconciliation logic to identify and plug leakage, saving \~₹50K/day\. \- Started as an IC at Rebel Foods in India and later moved to Curb Foods in Stockholm, leading a pod of 8 members\.

Product Manager at Rebel Foods \(Fassos\) & Curb Foods, 2019 \- 2023 · 4 yrs, Pioneers in the food\-delivery and quick\-commerce space across India and Europe\. Exclusive food\-delivery fulfillment partner of Flink \- Europe’s Blinkit\. \- Owned the complete kitchen operations platform for 450\+ cloud kitchens globally\. Served 2 Million\+ monthly orders through our own app and leading quick\-commerce and food delivery marketplaces\. \- Drove a 23% sales lift by enabling real\-time menu integration and food \+ grocery combo carts for quick\-commerce kitchens\. Launched search, category navigation, recommendations and cart recovery journeys, improving AOV and conversion\. \- Instrumented kitchen operations with event tracking and Looker dashboards to identify process leakages and systemic menu and billing issues\. Used these insights to reduce cook time and incidents, saving \~₹2\.5L/month\. \- Rebuilt the Kitchen Management Platform to orchestrate the full order lifecycle\. Integrated inventory planning, order preparation sequencing, TAT tracking, packaging and rider handover into a single unified workflow\. \- Created an improved Catalog Management Platform for managing listings, recipes, ingredients, pricing and promotions\. \- Built audit logging and approval workflows to KMP and MMP, enabling both platforms to clear ITGC audits\. Commercialized them as SaaS products, creating an additional revenue stream for the company\. \- Built a modular GDPR\-compliant invoicing platform across 8 international markets in under 30 days, standardizing invoice generation and reducing processing TAT by 70%\. \- Analyzed trade promotion data to identify leakage and built SQL\-based reconciliation logic to plug gaps, saving \~₹50K/day\. \- Started as an IC at Rebel Foods in India and later moved to Curb Foods in Stockholm, leading a pod of 8 members\.

Product Managment Intern at OLX Group, 2019 \- 2019 · Less than a year, Gurugram, Haryana, India, Project: Designing a Minimum Viable Product \(MVP\) for Deliveries The aim of the project was to identify the right levers to enhance the user experience on OLX in order to drive growth on the platform\- \-Identifying the need and business case for introducing deliveries onto OLX platform \-Studying the user journey and identifying pain points faced by customers that can be solved through deliveries \-Designing a minimum viable product \(MVP\) & supporting wireframes for deliveries in a gradual stage\-wise progression

## Education

Masters in Business Administration, Strategy, Marketing, Finance, Indian Institute of Management, Indore

Bachelor of Technology \- BTech, Electronics and Telecommunications, COEP Technological University

## Public links

- github: https://github\.com/cerisecloud
- apoorva\-writes\.pages\.dev: https://apoorva\-writes\.pages\.dev/

[View the original profile](https://tal.club/meet/apoorva-pothula)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/apoorva-pothula#person",
      "name": "Apoorva Pothula",
      "url": "https://tal.club/meet/apoorva-pothula",
      "image": "https://tal.club/meet/apoorva-pothula/profile-photo.jpg",
      "description": "Meet Apoorva Pothula, Senior Product Manager | Ex - Novo Nordisk, Kenko Health & Rebel Foods (Fassos) | IIM Indore | e-Pharmacy, Healthcare, Insurance, Food-delivery & Quick Commerce based in Bengaluru. AI stack includes anthropic apis, claude code, and github copilot. Explore public work links inc...",
      "jobTitle": "Senior Product Manager (GLP1 Partnerships)",
      "worksFor": {
        "@type": "Organization",
        "name": "Novo Nordisk"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Senior Product Manager (GLP1 Partnerships)"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Management, Indore"
        },
        {
          "@type": "EducationalOrganization",
          "name": "COEP Technological University"
        }
      ],
      "knowsAbout": [
        "anthropic apis",
        "claude code",
        "github copilot",
        "lovable",
        "notion",
        "openai"
      ],
      "sameAs": [
        "https://github.com/cerisecloud",
        "https://apoorva-writes.pages.dev/"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/apoorva-pothula#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/apoorva-pothula#webpage",
      "url": "https://tal.club/meet/apoorva-pothula",
      "name": "Apoorva Pothula on Tal",
      "description": "Meet Apoorva Pothula, Senior Product Manager | Ex - Novo Nordisk, Kenko Health & Rebel Foods (Fassos) | IIM Indore | e-Pharmacy, Healthcare, Insurance, Food-delivery & Quick Commerce based in Bengaluru. AI stack includes anthropic apis, claude code, and github copilot. Explore public work links inc...",
      "dateModified": "2026-09-12T05:59:13.605Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/apoorva-pothula#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/apoorva-pothula/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/apoorva-pothula/profile-photo.jpg",
        "caption": "Apoorva Pothula profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```