---
title: "Apoorva Bali - Social Media Content in Gurugram | Tal"
description: "Meet Apoorva Bali, Content & Editorial Leader | SEO-Led Growth Strategist | Building InkWise Branding Studio based in Gurugram. AI stack includes antigravity and codex."
image: "https://tal.club/meet/apoorva-bali/share-image"
---

# Apoorva Bali on Tal

## Headline

Content & Editorial Leader \| SEO\-Led Growth Strategist \| Building InkWise Branding Studio

## About

For the last 7\+ years, I’ve worked at the intersection of content, SEO, and growth, building large\-scale content systems and leading editorial teams in the edtech ecosystem\. One thing became clear over time: most companies publish content, but very few build real authority\. That insight led me to start building InkWise, a brand authority studio helping founders and companies turn expertise into visibility and influence\. I work on: • Founder Branding • SEO Strategy • Content Creation • Conversion Copy If you're a founder building your digital presence or scaling content\-led growth, I’m always happy to connect and exchange ideas\.

## Location

Gurugram

## AI stack

antigravity

codex

## Work experience

Social Media Content at Faad Network Pvt\. Ltd, Apr 2023 \- Present · 3 yrs 5 mos, Gurugram, Haryana, India, 1\. Develop and execute social media marketing strategies to increase brand visibility and engagement\. 2\. Create and curate high\-quality content for our company's social media accounts \(Facebook, Twitter, Instagram, LinkedIn, etc\.\)\. 3\. Respond to comments and messages on our social media accounts promptly and professionally\. 4\. Analyse social media metrics and make data\-driven decisions to improve our social media presence\. 5\. Collaborate with other departments to create cross\-functional marketing campaigns\. 6\. Stay up\-to\-date with the latest social media trends and best practices\. 7\. Monitor social media channels for trends, news, and feedback from customers, competitors, and the community\.

Associate Content Manager at CollegeDekho, Apr 2024 \- Mar 2026 · 2 yrs, Gurugram, Haryana, India, \(Team Lead – Exams & Web Stories\) 1\. Own end\-to\-end content operations for 80\+ national, state, and university\-level exams, covering notifications, schedules, results, and counselling updates across 500\+ high\-traffic pages 2\. Lead and mentor 6 in\-house writers and 3 freelancers, managing task allocation, reviews, timelines, and editorial quality 3\. Drive SEO\-led content planning, prioritising updates based on exam calendars, search demand, and performance data 4\. Analyse Google Search Console data to identify indexing trends, high\-impact pages, and optimisation opportunities 5\. Headed the English Web Stories vertical, delivering 1,000\+ stories in 5 months, scaling to 200\+ stories/month with 100% accuracy 6\. Conduct regular content audits and collaborate with SEO, product, and tech teams to improve site structure and page performance 7\. Contributed to 70% YoY organic traffic growth through structured updates and optimisation initiatives

Content Developer at Kedman Skilling Pvt\. Ltd\., May 2023 \- Oct 2023 · 6 mos, Gurugram, Haryana, India, Content Creation for NSDC \(National Skill Development Corporation\) under Pradhan Mantri Kaushal Vikas Yojana 4\.0 \(PMKVY 4\.0\) Program: 1\. Developed 3 NSDC\-aligned e\-learning courses under PMKVY 4\.0 for specialised job roles 2\. Designed outcome\-based curriculum frameworks using Bloom’s Taxonomy 3\. Created 9 learner handbooks including assessments, MCQs, and defined career pathways 4\. Collaborated with SMEs to validate learning outcomes and ensure compliance with NSDC standards

Senior Content Specialist at Collegedunia, Mar 2022 \- Mar 2023 · 1 yr 1 mo, On\-Page SEO \(Moz tool, Keyword Research with inhouse keyword planner, Rank tracking using SEO Quake tool\. • Competitor research using Google SERP features and Search Console\. • Improved ranks of articles ranking 50\+ on Google SERP by bringing them up to top 10 range and catch featured snippets\. • Managing a team of freelance writers \(weekly/monthly training, editing articles\)\. • Managing a team of 4\-6 freelance editors since Feb 2022 \(Auditing 10\-15 articles per day, weekly training and feedback calls, editing as required, proofreading, and keyword optimization\)\. • Managed a team of 4 Writers and 3 Data Entry Resources from November 2022 to December 2022 in absence of Project Manager\. Maintained trackers and weekly reports alongside tasks & resource planning\. • In\-house CMS \(Laravel\)\- Training provided for HTML coding used for backend article uploading, editing, and updation, div tags, SEO tags updation\)\. • Using Canva to design basic creatives for articles\.

Content Writer at Collegedunia, Aug 2021 \- Mar 2022 · 8 mos, Article Writing: Research and Writing exam preparation articles on educational topics\. Daily target: 4\-5 articles with a word count of 1000\-1200 words\. • Article Editing: Research Verification, Article structuration as per standards, Interlinking, Proofreading, and Keyword Optimization\. • Freelancer Training: Worked with a team of freelance writers\. Trainings and reviewing on weekly basis to meet updated content requirements\. • Featured article in The Print on Upcoming Exams for Government Teaching Jobs \[https://theprint\.in/theprint\-valuead\-initiative/upcoming\-exams\-for\-top\-government\-teaching\-jobs\-in\-india/778304/\]

Project Coordinator at Edupixels, Aug 2020 \- Aug 2021 · 1 yr 1 mo, Gurugram, Haryana, India, Adobe • Led a team of 10 freelance vendors to deliver eLearning projects of captivate development, PPT enhancement, copy editing, and video editing\. • Co\-ordinated with Senior Stakeholders of the organization and helped them in saving at least 10% of their timeline with minimized QC rounds, transparency between the involved parties\. GCube eLearning Solutions • Co\-ordination and management of 5\+ vendor groups to deliver e\-learning and m\-learning projects\. • With minimum QC rounds, reduced nearly 20% of quality issues in ongoing projects\. Sol'sARC • Co\-ordination and management of eLearning projects for the organization\. • Managed a team of 5 freelance vendors and delivered project with minimum QC rounds\.

## Education

Bachelor's degree, English Literature, Delhi University

Certificate, Mass Communication/Media Studies, Jesus & Mary College

[View the original profile](https://tal.club/meet/apoorva-bali)

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