---
title: "Apoorv Singhal - D2C Growth Leader (and Head of Rocketfuel Investments) in India | Tal"
description: "Meet Apoorv Singhal, Ecodome | Shiprocket | PwC | Godrej based in India. AI stack includes claude, elevenlabs, and lovable."
image: "https://tal.club/meet/apoorv-singhal/share-image"
---

# Apoorv Singhal on Tal

## Headline

Ecodome \| Shiprocket \| PwC \| Godrej

## Location

India

## AI stack

claude

elevenlabs

lovable

Canva Magic Studio

## Work experience

D2C Growth Leader \(and Head of Rocketfuel Investments\) at Shiprocket, Nov 2020 \- Sep 2023 · 2 yrs 11 mos, Delhi, India

International Growth at OYO, Apr 2019 \- May 2020 · 1 yr 2 mos, Gurgaon, India

Growth & Strategy, Founder's Office at OYO, Apr 2018 \- Mar 2019 · 1 yr, Gurgaon

Senior Consultant at PwC India, Apr 2017 \- Apr 2018 · 1 yr 1 mo, Gurgaon, India, 1\. Worked on projects in strategy, structured innovation and performance improvement for entities in the infrastructure sector \(including market strategy, cost strategy, regulatory reforms, concept development\) 2\. Key projects include: Pricing framework for FICCI and MoP \(Related article on Livemint \- Centre, states to consider simpler power tariff system, 3 May'17\), Performance assessment of regulators, Impact assessment of sector studies

Consultant at PwC India, Oct 2015 \- Mar 2017 · 1 yr 6 mos, Gurgaon, India, 1\. Worked on projects in strategy, structured innovation and performance improvement for entities in the infrastructure sector \(including market strategy, cost strategy, regulatory reforms, concept development\) 2\. Key projects include: Market and costing projection toolkit with a multilateral development bank for south\-east Asian countries, Consumer management framework for power suppliers, Cost optimization and business planning for power entities

Product Innovation Manager at Godrej & Boyce Mfg\. Co\. Ltd\., Nov 2014 \- Oct 2015 · 1 yr, Mumbai, Maharashtra, India, 1\. Developed 360 degree marketing strategy including go\-to\-market planning, pricing, promotion and communication of new launches\. 2\. Conducted research, analysis, concept development and prototyping for new products \(Home Décor Digital Customization and Omni\-Channel Rewards Program\)\.

Regional Sales & Growth Manager at Godrej & Boyce Mfg\. Co\. Ltd\., Jun 2013 \- Oct 2014 · 1 yr 5 mos, Mumbai Area, India, Regional Growth & Marketing for Godrej Security Solutions: 1\. Managed channel performance, distributor programs, consumer schemes and regional marketing activities for the regions of Delhi, Uttar Pradesh, Haryana and Uttarakhand\. • Executed BTL campaigns based on marketing objectives, seasonality, feedback of regional teams and channel partners, customer support requirements and approved budget\. • Designed communication for various media vehicles, POS display, outlet activations and promotional activities\.

Student at Narsee Monjee Institute of Management Studies, Jun 2011 \- Mar 2013 · 1 yr 10 mos

## Education

Master of Business Administration \(M\.B\.A\.\), Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

HSC, Computer Science, Delhi Public School \- R\. K\. Puram

[View the original profile](https://tal.club/meet/apoorv-singhal)

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