---
title: "Apoorv Singh - Senior Technical Product Manager in Bengaluru | Tal"
description: "Meet Apoorv Singh, Senior Product Manager | Consumer Growth, Gamification & AI Personalization | E-commerce, Marketplace, Retention | Ex-Blibli · Tiket.com · Quinbay | Product + Engineering based in Bengaluru. AI stack includes anthropic apis, claude code, and claude. Explore public work links incl..."
image: "https://tal.club/meet/apoorv-singh-2/share-image"
---

# Apoorv Singh on Tal

## Headline

Senior Product Manager \| Consumer Growth, Gamification & AI Personalization \| E\-commerce, Marketplace, Retention \| Ex\-Blibli · Tiket\.com · Quinbay \| Product \+ Engineering

## About

I’m a Product Manager at Blibli, leading Gamification and User Engagement to make shopping more rewarding and fun\. I design AI\-powered, game\-inspired features—quests, rewards, and viral loops—that drive higher user activation, retention, and repeat purchases\. Previously, I worked on Supply Chain and Logistics products, improving delivery speed, reducing operational bottlenecks, and ensuring seamless end\-to\-end fulfillment\. This gave me a strong foundation in solving complex problems across both customer and operational journeys\. What excites me most is working at the intersection of technology, psychology, and game design—using data\-driven insights and creativity to build products that people actually love to use\. Core strengths: Product Strategy & Roadmapping AI & Gamification in E\-commerce User Engagement & Retention Growth Cross\-functional Team Leadership Data\-driven Decision Making Always open to connecting on Product, Growth, AI, or Gamification 🚀

## Location

Bengaluru

## AI stack

anthropic apis

claude code

claude

langchain

langgraph

lovable

## Work experience

Senior Technical Product Manager at Tata MD, Jun 2026 \- Present · 4 mos, Leading product for DiNC \(Digital Nerve Centre\), Tata MD's AI\-powered platform for rural healthcare delivery, connecting primary health centres with virtual consultations, care coordination, and digital health records\. \- Owning the product roadmap and cross\-functional discovery across engineering, clinical, and operations stakeholders \- Driving HIMS design for rural India built to ABDM Milestone 3 compliance \- Shaping an ambient listening and LLM summarization tool to reduce documentation load on frontline health workers \- Working across the patient app, care provider app, care coordination platform, and operational dashboards \- Building to DPDP Act requirements for health data handling

Senior Product Manager at tiket\.com, Feb 2026 \- Jun 2026 · 5 mos, Bengaluru, Karnataka, India, Owned the shared engagement and customer lifecycle platform post\-merger, making games, quests, and quizzes reusable across Blibli and Tiket rather than rebuilt separately per brand\. \- Defined and executed the CLM roadmap on MoEngage across quests, referrals, and engagement loops \- Shipped A/B\-tested personalization systems improving campaign CTR, repeat purchase rate, and user LTV \- Aligned engineering and marketing squads across two brands and business units on a single engagement roadmap

Senior Product Manager at Quinbay, Aug 2024 \- Feb 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned gamification, engagement, and personalization across Blibli\.com and Tiket\.com, including the shared engagement platform built post\-merger so games, quests, and quizzes were reusable across both brands instead of rebuilt per brand\. \- AI\-Driven Quest & Reward System: personalized missions generated across the platform\. 210% lift in quest participation, 140% CVR improvement, 30% reduction in marketing spend \- Brand Quest: brand\-sponsored quests tying gameplay to purchase\-funnel actions\. 214% increase in add\-to\-cart, 156% increase in transactions, 52% player transaction rate \- Unified Messaging Platform: consolidated email, SMS, and WhatsApp across two brands post\-merger, retiring duplicate services and renegotiating vendor pricing to save roughly $120K annually \- Multiplayer Campaign: 40K new users acquired, 103% purchase value growth for participating brands \- Daily Check\-in Widget: \~12% lift in app opens and retention \- Customer lifecycle roadmap on MoEngage across quests, referrals, and engagement loops, improving campaign CTR, repeat purchase rate, and user LTV Built 6\-month and 12\-month roadmaps\.

Product Manager at Quinbay, Dec 2021 \- Aug 2024 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Led logistics, fulfillment, and seller\-side growth products across Blibli's first\-mile to last\-mile operations, alongside early gamification work\. \- Hub\-and\-spoke Transport Management System covering 39 hubs and \~150K packages per day, scaling to \~2M during sale peaks \- Hybrid courier model absorbing \~40% of last\-mile volume, avoiding an estimated 59% of projected courier hiring spend \- Fulfillment optimization: 8% reduction in late orders, 75% reduction in expedited shipment delays, 12% improvement in order accuracy, 6% lower operational expense \- BES Central Logistics Dashboard, an external SaaS product serving 30 clients and 10M\+ packages, generating \~$250K profit in year one \- Seller\-funded scratch cards: 23% dead stock reduction, 8% NTV increase, 30% higher voucher redemption, 10% lift in consecutive order rate \- Seller growth initiatives driving a 15% increase in SKU uploads among low\-catalog sellers \- Segmentation and CRM strategy on MoEngage across push, SMS, and email Promoted to Senior Product Manager on product impact\.

Software Engineer at Quinbay, Aug 2020 \- Dec 2021 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Built the engagement infrastructure I would later own as a product manager\. \- Game Center: self\-serve configuration platform letting business users launch and configure games without engineering involvement \- Quest Center: Kafka\-based event\-driven reward engine powering quest tracking and reward distribution \- Component CMS: no\-code page builder for marketing and merchandising teams \- Built 11 HTML5 and Vue\.js games including Spin the Wheel, Whack\-a\-Mole, Scavenger Hunt, Pick the Box, Claw Machine, and a multiplayer game \- Referral Center and Message Center services \- SCORM\-compliant learning platform with AI behavioral tracking Best Idea & Implementation and Best Idea & Design, Codiecon 2022\. Stack: Java, Spring Boot, Vue\.js, HTML5, Kafka, REST APIs

Intern at GENPACT, May 2018 \- Jul 2018 · 3 mos, Bangalore

## Education

Bachelor of Technology, Information Technology, KIIT \- Kalinga Institute of Industrial Technology

## Public links

- apoorv\-singh\.github\.io: https://apoorv\-singh\.github\.io/

[View the original profile](https://tal.club/meet/apoorv-singh-2)

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