Headline

Senior Product Manager | Consumer Growth, Gamification & AI Personalization | E-commerce, Marketplace, Retention | Ex-Blibli · Tiket.com · Quinbay | Product + Engineering

About

I’m a Product Manager at Blibli, leading Gamification and User Engagement to make shopping more rewarding and fun. I design AI-powered, game-inspired features—quests, rewards, and viral loops—that drive higher user activation, retention, and repeat purchases. Previously, I worked on Supply Chain and Logistics products, improving delivery speed, reducing operational bottlenecks, and ensuring seamless end-to-end fulfillment. This gave me a strong foundation in solving complex problems across both customer and operational journeys. What excites me most is working at the intersection of technology, psychology, and game design—using data-driven insights and creativity to build products that people actually love to use. Core strengths: Product Strategy & Roadmapping AI & Gamification in E-commerce User Engagement & Retention Growth Cross-functional Team Leadership Data-driven Decision Making Always open to connecting on Product, Growth, AI, or Gamification 🚀

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

langchain

langgraph

lovable

Work experience

Senior Technical Product Manager at Tata MD, Jun 2026 - Present · 4 mos, Leading product for DiNC (Digital Nerve Centre), Tata MD's AI-powered platform for rural healthcare delivery, connecting primary health centres with virtual consultations, care coordination, and digital health records. - Owning the product roadmap and cross-functional discovery across engineering, clinical, and operations stakeholders - Driving HIMS design for rural India built to ABDM Milestone 3 compliance - Shaping an ambient listening and LLM summarization tool to reduce documentation load on frontline health workers - Working across the patient app, care provider app, care coordination platform, and operational dashboards - Building to DPDP Act requirements for health data handling

Senior Product Manager at tiket.com, Feb 2026 - Jun 2026 · 5 mos, Bengaluru, Karnataka, India, Owned the shared engagement and customer lifecycle platform post-merger, making games, quests, and quizzes reusable across Blibli and Tiket rather than rebuilt separately per brand. - Defined and executed the CLM roadmap on MoEngage across quests, referrals, and engagement loops - Shipped A/B-tested personalization systems improving campaign CTR, repeat purchase rate, and user LTV - Aligned engineering and marketing squads across two brands and business units on a single engagement roadmap

Senior Product Manager at Quinbay, Aug 2024 - Feb 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned gamification, engagement, and personalization across Blibli.com and Tiket.com, including the shared engagement platform built post-merger so games, quests, and quizzes were reusable across both brands instead of rebuilt per brand. - AI-Driven Quest & Reward System: personalized missions generated across the platform. 210% lift in quest participation, 140% CVR improvement, 30% reduction in marketing spend - Brand Quest: brand-sponsored quests tying gameplay to purchase-funnel actions. 214% increase in add-to-cart, 156% increase in transactions, 52% player transaction rate - Unified Messaging Platform: consolidated email, SMS, and WhatsApp across two brands post-merger, retiring duplicate services and renegotiating vendor pricing to save roughly $120K annually - Multiplayer Campaign: 40K new users acquired, 103% purchase value growth for participating brands - Daily Check-in Widget: ~12% lift in app opens and retention - Customer lifecycle roadmap on MoEngage across quests, referrals, and engagement loops, improving campaign CTR, repeat purchase rate, and user LTV Built 6-month and 12-month roadmaps.

Product Manager at Quinbay, Dec 2021 - Aug 2024 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Led logistics, fulfillment, and seller-side growth products across Blibli's first-mile to last-mile operations, alongside early gamification work. - Hub-and-spoke Transport Management System covering 39 hubs and ~150K packages per day, scaling to ~2M during sale peaks - Hybrid courier model absorbing ~40% of last-mile volume, avoiding an estimated 59% of projected courier hiring spend - Fulfillment optimization: 8% reduction in late orders, 75% reduction in expedited shipment delays, 12% improvement in order accuracy, 6% lower operational expense - BES Central Logistics Dashboard, an external SaaS product serving 30 clients and 10M+ packages, generating ~$250K profit in year one - Seller-funded scratch cards: 23% dead stock reduction, 8% NTV increase, 30% higher voucher redemption, 10% lift in consecutive order rate - Seller growth initiatives driving a 15% increase in SKU uploads among low-catalog sellers - Segmentation and CRM strategy on MoEngage across push, SMS, and email Promoted to Senior Product Manager on product impact.

Software Engineer at Quinbay, Aug 2020 - Dec 2021 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Built the engagement infrastructure I would later own as a product manager. - Game Center: self-serve configuration platform letting business users launch and configure games without engineering involvement - Quest Center: Kafka-based event-driven reward engine powering quest tracking and reward distribution - Component CMS: no-code page builder for marketing and merchandising teams - Built 11 HTML5 and Vue.js games including Spin the Wheel, Whack-a-Mole, Scavenger Hunt, Pick the Box, Claw Machine, and a multiplayer game - Referral Center and Message Center services - SCORM-compliant learning platform with AI behavioral tracking Best Idea & Implementation and Best Idea & Design, Codiecon 2022. Stack: Java, Spring Boot, Vue.js, HTML5, Kafka, REST APIs

Intern at GENPACT, May 2018 - Jul 2018 · 3 mos, Bangalore

Education

Bachelor of Technology, Information Technology, KIIT - Kalinga Institute of Industrial Technology

Public links

apoorv-singh.github.io: https://apoorv-singh.github.io/