--- title: "Apoorv Singh - Senior Manager Category Marketing in Greater Bengaluru Area | Tal" description: "Meet Apoorv Singh, Senior Manager Category Marketing @ Flipkart | Driving growth with data-driven marketing based in Greater Bengaluru Area. AI stack includes antigravity and claudecode." image: "https://tal.club/meet/apoorv-singh-1/share-image" --- # Apoorv Singh on Tal ## Headline Senior Manager Category Marketing @ Flipkart \| Driving growth with data\-driven marketing ## About Strategic and intrinsically motivated marketing leader with a strong track record of solving real\-world business problems through data\-backed decision\-making and cross\-channel execution\. My career has consistently revolved around building scalable marketing systems, optimising digital performance, and translating insights into high\-impact brand and growth initiatives\. Currently, I serve as Senior Manager – Category Marketing at Flipkart, leading the Brand, PR, Digital Marketing and CRM charter for the Fintech business unit\. I drive ₹1 Cr\+ monthly digital spends across Meta Ads and Programmatic platforms, manage full\-funnel media planning, campaign optimisation, and channel\-wise performance reporting\. I also lead content\-driven initiatives, including influencer marketing, branded content, and category storytelling for high\-growth fintech and e\-commerce products\. Previously at Muthoot Pappachan Group, I held the Group Digital Marketing mandate, leading:Website development & UX revamps aligned to brand objectives SEO \(Top 3 SERP rankings for multiple branded & non\-branded keywords\) and content optimisation SEM, Google Analytics, inbound marketing Social media strategy & ORM across Facebook, Twitter \(X\), Instagram & LinkedIn Customer engagement automation using WhatsApp Business & chatbots Full\-funnel campaign execution across SMS, email & traditional outreach channels Across roles, I have proven expertise in performance marketing, brand building, CRM lifecycle management, and content\-led growth, with strong exposure to fast\-paced fintech and e\-commerce environments\. I thrive in solving complex marketing challenges and driving measurable business outcomes at scale\. ## Location Greater Bengaluru Area ## AI stack antigravity claudecode ## Work experience Senior Manager Category Marketing at Flipkart, Apr 2024 \- Present · 2 yrs 5 mos, Bengaluru, \-Lead Brand, PR, CRM and digital marketing charter for Flipkart’s Fintech business unit, managing ₹1 Cr\+ monthly budgets across Meta Ads & programmatic platforms\. \-Built full\-funnel acquisition and engagement frameworks improving CAC efficiency and driving consistent quarter\-on\-quarter growth\. \-Drove channel planning, experimentation and A/B testing across paid & owned media, improving CTR, CVR and retention metrics\. \-Led content and influencer\-driven initiatives for fintech categories, enhancing brand visibility and customer education\. \-Partnered with product, analytics and business teams to launch high\-impact GTM campaigns, delivering measurable impact in a fast\-paced e\-commerce ecosystem\. Manager Category Marketing at Flipkart, Jun 2021 \- Apr 2024 · 2 yrs 11 mos Digital Marketing Manager at Muthoot Fincorp Ltd\., Oct 2019 \- May 2021 · 1 yr 8 mos, Kerala, Muthoot Pappachan Group is one of the largest NBFCs in India as Digital Marketing Manager for Group Companies, my area of expertise lies with: \- Websites Design and Development \(in line with the brand objectives & narrative\) \- SEO \(Achieving Top 3 SERP spot for multiple branded and non branded keywords\), Blogging, Content Optimization \- Search Engine Marketing \(Optimizing budgets and Share of Voice\), Google Analytics, Inbound Marketing, Google My\-Business Optimization & Geofencing \- Social Media strategy & ORM \- Facebook, Twitter, Instagram, LinkedIn \- Increasing customer engagement over WhatsApp Business and Chatbots \- Executing multiple campaigns over traditional channels like OBD, SMS & Email Marketing as other areas of involvement\. Managing multiple agencies for the above\-mentioned areas and requirements from the 11 Group Companies\. Area Supply Manager at OYO, Sep 2019 \- Sep 2019 · 1 mo, \- Responsible for end\-to\-end business development of the assigned area \- Managing a team of 4 BDMs for maintaining a constant flow of supply growth and revenue enhancement\. \- Identify trends, building a short/medium/long\-term sales pipeline in accordance with targets\. \- Data\-driven decision making along with cross\-functional conjunction maintained with all teams to ensure achieving business objectives \- Provide training, educational workshops, and challenging opportunities for enhancing the career growth of employees\. \- Changing the deal structure for the commission of new partners to be on\-boarded based on business flow and current market for org\.profit\. Business Development Manager at OYO, Oct 2018 \- Aug 2019 · 11 mos, Rishikesh, Uttarakhand, India, \-Launched two new clusters, to display key qualities of market research and analysis \-Identifying and Onboarding prospects for the assigned area to increase the supply \-Negotiating and finalizing contractual terms with potential partners ensuring business growth & a healthy P&L \-Coordinating with cross\-functional teams for smooth transformation and onboarding of the property \-Maintaining the relationship with different stakeholders, for profitable functioning of the properties \-Responsible for making 500\+ SRN’s live with under 5% churn till date \-Responsible for re\-contracting of more than 20 existing properties in order to suit the changing needs of the business Business Development Manager at Mofosys, Apr 2018 \- Sep 2018 · 6 mos, Bengaluru Area, India, \-Preparing a go\-to\-market strategy for clients through Digital Marketing techniques, conducting marketing research and marketing analytics \-Developed a G\-Suite based project management tool that helped in reducing the cost of the company by 12%, track and improve project costing caused due to the insufficiency of data \-Key Account Management and lead generation involving the sales of various services like ERP tools, Mobile Application Development, E\-Commerce Development, and Digital Marketing services \-Consulting the client/lead with the business process flow and optimization as a part of ERP tools sales Member, Student Council at Indian Institute of Management Kashipur, Jan 2017 \- Mar 2018 · 1 yr 3 mos, Kashipur Area, India, • Responsible for all the student activities within the institute • Monitoring performance and review activities for all the clubs and committees in the institute Secretary, Media and Public Relations Committee at Indian Institute of Management Kashipur, Aug 2016 \- Mar 2018 · 1 yr 8 mos, Kashipur Area, India, \-MPRC acts as a liaison between the Institute and the outer world\. All of the social media accounts, Press releases, and the branding/marketing strategy/positioning of the institute are taken care of by the committee\. \-Maintaining, promoting, and positioning the brand ‘IIM Kashipur’ \-Managed and developed the social media accounts of the Institute \-Developed a comparative positioning campaign to brand the Institute among the target group \-Executed a mass engagement Twitter campaign during the business conclave of IIM Kashipur resulting in a total impression of 7,50,000 and a reach of 2,50,000 on a single day ## Education Post Graduation Diploma in Management, Business, Management, Marketing, and Related Support Services, Indian Institute of Management Kashipur Bachelor’s Degree, Electronics and Communications Engineering, Meerut Institute of Engineering and Technology\(MIET\) [View the original profile](https://tal.club/meet/apoorv-singh-1) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/apoorv-singh-1#person", "name": "Apoorv Singh", "url": "https://tal.club/meet/apoorv-singh-1", "image": "https://tal.club/meet/apoorv-singh-1/profile-photo.jpg", "description": "Meet Apoorv Singh, Senior Manager Category Marketing @ Flipkart | Driving growth with data-driven marketing based in Greater Bengaluru Area. 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