Headline

Senior Manager Category Marketing @ Flipkart | Driving growth with data-driven marketing

About

Strategic and intrinsically motivated marketing leader with a strong track record of solving real-world business problems through data-backed decision-making and cross-channel execution. My career has consistently revolved around building scalable marketing systems, optimising digital performance, and translating insights into high-impact brand and growth initiatives. Currently, I serve as Senior Manager – Category Marketing at Flipkart, leading the Brand, PR, Digital Marketing and CRM charter for the Fintech business unit. I drive ₹1 Cr+ monthly digital spends across Meta Ads and Programmatic platforms, manage full-funnel media planning, campaign optimisation, and channel-wise performance reporting. I also lead content-driven initiatives, including influencer marketing, branded content, and category storytelling for high-growth fintech and e-commerce products. Previously at Muthoot Pappachan Group, I held the Group Digital Marketing mandate, leading:Website development & UX revamps aligned to brand objectives SEO (Top 3 SERP rankings for multiple branded & non-branded keywords) and content optimisation SEM, Google Analytics, inbound marketing Social media strategy & ORM across Facebook, Twitter (X), Instagram & LinkedIn Customer engagement automation using WhatsApp Business & chatbots Full-funnel campaign execution across SMS, email & traditional outreach channels Across roles, I have proven expertise in performance marketing, brand building, CRM lifecycle management, and content-led growth, with strong exposure to fast-paced fintech and e-commerce environments. I thrive in solving complex marketing challenges and driving measurable business outcomes at scale.

Location

Greater Bengaluru Area

AI stack

antigravity

claudecode

Work experience

Senior Manager Category Marketing at Flipkart, Apr 2024 - Present · 2 yrs 5 mos, Bengaluru, -Lead Brand, PR, CRM and digital marketing charter for Flipkart’s Fintech business unit, managing ₹1 Cr+ monthly budgets across Meta Ads & programmatic platforms. -Built full-funnel acquisition and engagement frameworks improving CAC efficiency and driving consistent quarter-on-quarter growth. -Drove channel planning, experimentation and A/B testing across paid & owned media, improving CTR, CVR and retention metrics. -Led content and influencer-driven initiatives for fintech categories, enhancing brand visibility and customer education. -Partnered with product, analytics and business teams to launch high-impact GTM campaigns, delivering measurable impact in a fast-paced e-commerce ecosystem.

Manager Category Marketing at Flipkart, Jun 2021 - Apr 2024 · 2 yrs 11 mos

Digital Marketing Manager at Muthoot Fincorp Ltd., Oct 2019 - May 2021 · 1 yr 8 mos, Kerala, Muthoot Pappachan Group is one of the largest NBFCs in India as Digital Marketing Manager for Group Companies, my area of expertise lies with: - Websites Design and Development (in line with the brand objectives & narrative) - SEO (Achieving Top 3 SERP spot for multiple branded and non branded keywords), Blogging, Content Optimization - Search Engine Marketing (Optimizing budgets and Share of Voice), Google Analytics, Inbound Marketing, Google My-Business Optimization & Geofencing - Social Media strategy & ORM - Facebook, Twitter, Instagram, LinkedIn - Increasing customer engagement over WhatsApp Business and Chatbots - Executing multiple campaigns over traditional channels like OBD, SMS & Email Marketing as other areas of involvement. Managing multiple agencies for the above-mentioned areas and requirements from the 11 Group Companies.

Area Supply Manager at OYO, Sep 2019 - Sep 2019 · 1 mo, - Responsible for end-to-end business development of the assigned area - Managing a team of 4 BDMs for maintaining a constant flow of supply growth and revenue enhancement. - Identify trends, building a short/medium/long-term sales pipeline in accordance with targets. - Data-driven decision making along with cross-functional conjunction maintained with all teams to ensure achieving business objectives - Provide training, educational workshops, and challenging opportunities for enhancing the career growth of employees. - Changing the deal structure for the commission of new partners to be on-boarded based on business flow and current market for org.profit.

Business Development Manager at OYO, Oct 2018 - Aug 2019 · 11 mos, Rishikesh, Uttarakhand, India, -Launched two new clusters, to display key qualities of market research and analysis -Identifying and Onboarding prospects for the assigned area to increase the supply -Negotiating and finalizing contractual terms with potential partners ensuring business growth & a healthy P&L -Coordinating with cross-functional teams for smooth transformation and onboarding of the property -Maintaining the relationship with different stakeholders, for profitable functioning of the properties -Responsible for making 500+ SRN’s live with under 5% churn till date -Responsible for re-contracting of more than 20 existing properties in order to suit the changing needs of the business

Business Development Manager at Mofosys, Apr 2018 - Sep 2018 · 6 mos, Bengaluru Area, India, -Preparing a go-to-market strategy for clients through Digital Marketing techniques, conducting marketing research and marketing analytics -Developed a G-Suite based project management tool that helped in reducing the cost of the company by 12%, track and improve project costing caused due to the insufficiency of data -Key Account Management and lead generation involving the sales of various services like ERP tools, Mobile Application Development, E-Commerce Development, and Digital Marketing services -Consulting the client/lead with the business process flow and optimization as a part of ERP tools sales

Member, Student Council at Indian Institute of Management Kashipur, Jan 2017 - Mar 2018 · 1 yr 3 mos, Kashipur Area, India, • Responsible for all the student activities within the institute • Monitoring performance and review activities for all the clubs and committees in the institute

Secretary, Media and Public Relations Committee at Indian Institute of Management Kashipur, Aug 2016 - Mar 2018 · 1 yr 8 mos, Kashipur Area, India, -MPRC acts as a liaison between the Institute and the outer world. All of the social media accounts, Press releases, and the branding/marketing strategy/positioning of the institute are taken care of by the committee. -Maintaining, promoting, and positioning the brand ‘IIM Kashipur’ -Managed and developed the social media accounts of the Institute -Developed a comparative positioning campaign to brand the Institute among the target group -Executed a mass engagement Twitter campaign during the business conclave of IIM Kashipur resulting in a total impression of 7,50,000 and a reach of 2,50,000 on a single day

Education

Post Graduation Diploma in Management, Business, Management, Marketing, and Related Support Services, Indian Institute of Management Kashipur

Bachelor’s Degree, Electronics and Communications Engineering, Meerut Institute of Engineering and Technology(MIET)