Apoorv Abhishek
Senior PM @ GoKwik | Prev AI PM | Ex Meesho
Bengaluru
5+ years of work experience
Dec 20259 mosPresent
Senior Product Manager - RTO & KwikFlows
Sep 20254 mosDec 2025
- Owner of the "Win Agent" tasked to convert leads through Text (SMS) & Voice (Incoming , Outgoing Calls) channels.
Mar 20232 yrs 6 mosAug 2025
- Technical Product Manager & Owner for Hypothesis (hyp.io) where I owned complex SaaS modules, managed sprints, roadmaps, and cross-functional teams to scale from $0 to $200K ARR and 40+ key clients.
- Developed the rule-based prompts for LLM-powered Discovery Search (40+ filters), improving shortlisting conversion and speed by ~30%; also built the MCP server.
- Evaluated (cost, scalability, support, & error handling), observed (Cloudwatch, LogStash, Kibana) & optimised API integrations, reducing resource consumption by 75%, enabling cost-effective and scalable external data access.
- Leading the GDPR & ISO compliance program across OML's business units & Hyp’s infra ensuring regulatory alignment to drive sales expansion in the EU.
- Spearheaded in-house transformer development for Brand Safety feature by onboarding a Stanford PhD and curating training data using OLlama, Falcon 7B, and ChatGPT.
- Integrated and managed Mixpanel and Metabase, creating actionable dashboards for key stakeholders that enable data-driven decision-making across the organisation.
- Built and led the Creator Outreach Program, hiring a 3-member team, reaching volumes of 4K creators/month with clients like Flipkart and Meesho—establishing it as a key revenue-driving GTM channel.
Aug 20228 mosMar 2023
- Part of Retention & Discovery charter at SuperStore, Meesho's Hyperlocal Grocery Vertical for Tier 2+ users.
- Focused on improving product quality and user engagement. Nearly doubled M1 Retention and increased Add To Cart / DAU by 12-15% by implementing targeted improvements to product discovery and review mechanisms.
- Boosted Add To Cart/DAU ratio by 16% through category-specific Ratings & Reviews and 15% via a ‘Basket Initiator’ widget for highly discounted products, driving strategic user engagement and conversion.
- Launched Product Variant Discovery to improve the conversion of products with variants by almost 13%.
- Conducted Ground Visits to Nagpur for problem discovery, in-person Usability Testing & competitive benchmarking.
Oct 202111 mosAug 2022
- Product Owner of the Return Panel & Quality Dashboard for Meesho's 1.5M+ Sellers doing 100M+ orders a month.
- Improved NPS by ~5pts and reduced platform prices by ~INR 0.5 by enhancing the Returns Experience for Sellers, increasing transparency and accuracy with major 3PLs (Delhivery, ShadowFax, XpressBees, etc).
- Improved Returned Rate Disparity by reducing Seller’s perception of high returns from 7% to 0.5% of their actual return rates leading to aforementioned price drop.
- Reduced supplier tickets by 36% for the largest return-related dispute by working closely with 3PLs (product & on-ground teams), support agents and suppliers.
- Collaborated closely with 3PL partners and support teams to optimize returns workflows, enhancing supplier and customer experience.
- Built & Enhanced the Product Quality Dashboard for sellers giving them insights on customer feedback, returns, competitive benchmarking & impact on P&L.
- Managed & guided 2 Product Analysts in my team.
Apoorv’s AI Stack
Education
Bachelor of Technology, Computer Science
Vellore Institute of Technology
20154 yrs2019
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