Headline

SEO & Organic Growth Manager | Technical SEO | Content Strategy | AI Search (AEO/GEO) | GA4

About

I'm a Digital Marketing Manager who specializes in SEO and organic growth. Over the past 6+ years, I've helped SaaS, IT services, and B2B companies improve their search visibility, traffic, and content performance. What I do best: - Technical SEO — audits, Core Web Vitals, schema, crawlability, and site architecture - Organic growth — keyword research, search intent mapping, content strategy, and internal linking - AI search optimization — AEO, GEO, and getting content ready for Google AI Overviews A few results I'm proud of: - Grew organic traffic 3X and blog traffic 4X at Binmile through SEO-led content and technical fixes - Increased Domain Authority from 18 to 40 with targeted link-building - Improved indexed pages by 40% and cut page load time by 35% - Worked directly with a UK-based financial services client on international SEO Right now, I lead SEO and a small content team at an IT services company, where I set the SEO roadmap, run audits, and handle SEO planning for a website redevelopment and migration. I'm always learning — at the moment I'm going deeper into AI search (AEO/GEO) because I think it's going to reshape how organic visibility works. If you're looking for someone to own SEO and organic growth — or you just want to talk about organic search — feel free to reach out at apoorv6000@gmail.com.

Location

Ghaziabad

AI stack

grok

hedra

langsmith

mcp

Work experience

Digital Marketing Manager at Imenso Software, Nov 2025 - Present · 9 mos, Gurugram, Haryana, India, - Currently lead SEO, content and design team for an IT services company. - Set the SEO roadmap and run SEO audits — keyword clustering, search intent mapping, and internal linking. - Define SEO requirements for an ongoing website redevelopment and migration, working with the development, UX, and content teams. - Provide technical SEO recommendations: Core Web Vitals, schema markup, crawlability, and indexation. - Build AEO/GEO and structured-data readiness to prepare the site for AI-driven search results. - Track and report performance through GA4, Google Search Console, Ahrefs, and SEMrush, and improve the site's backlink profile through targeted outreach.

Senior Executive - Digital Marketing at Binmile, Dec 2022 - Nov 2025 · 3 yrs, - Scaled organic traffic 3X and blog traffic 4X through SEO-led content strategy and technical optimization. - Increased Domain Authority from 18 to 40 through targeted link-building and digital PR. - Improved indexed pages by 40% through large-scale content publishing and on-page optimization. - Reduced page load time by 35% by coordinating technical SEO fixes with the development team. - Reduced bounce rate by 18% through better content, internal linking, and page experience. - Reported SEO performance using GA4, Google Search Console, Ahrefs, and SEMrush. Client work — (London, UK): Dedicated SEO and content strategist for a UK-based financial services client. Led keyword research, content planning, and on-page optimization; published 25+ SEO articles across ESG, compliance, and financial services; maintained 90%+ on-time content delivery.

Digital Marketing Specialist at Binmile, Dec 2022 - Sep 2023 · 10 mos

SEO Executive at Halogig.com, Dec 2021 - Aug 2022 · 9 mos, Noida, Uttar Pradesh, India, - Increased organic traffic by 35% through keyword mapping, content optimization, and on-page SEO. - Improved market share by 15% through competitor analysis and content-gap assessments. - Mentored junior SEO team members and helped the team meet monthly performance targets.

Digital Marketing Executive at Afinoz Digitalizing Finance, Oct 2020 - Nov 2021 · 1 yr 2 mos, Noida, Uttar Pradesh, India, - Increased lead generation by 15% through SEO-driven content and long-tail keyword targeting. - Improved keyword rankings by 25% through content optimization and performance monitoring.

SEO Executive at Kryptora, Oct 2019 - Oct 2020 · 1 yr 1 mo, Noida, Uttar Pradesh, India, - Improved keyword rankings by 20% through off-page SEO, outreach, and link acquisition. - Increased click-through rate by 12% through keyword research and search-intent-aligned content.

Education

Bachelor of Technology - BTech, Civil Engineering, KRISHNA ENGINERING COLLEGE, GHAZIABAD