---
title: "Apeksha Dixit - Senior Product Analyst in Bengaluru | Tal"
description: "Meet Apeksha Dixit, Product @ Media.net | Data-Led Product Decisions | LLM Feature Design | A/B Testing | Ad tech based in Bengaluru. AI stack includes antigravity, codex, and claudecode."
image: "https://tal.club/meet/apeksha-dixit/share-image"
---

# Apeksha Dixit on Tal

## Headline

Product @ Media\.net \| Data\-Led Product Decisions \| LLM Feature Design \| A/B Testing \| Ad tech

## About

I've spent 4 years at Media\.net turning messy data into product decisions that protect annual revenue and move monetization metrics\. As a Senior Product Analyst, I own an anti\-spam product operating on 5M\+ daily visits, designing LLM\-based detection signals, running A/B tests, and shipping stakeholder\-facing dashboards that 100% of partners adopted\. My work sits where analytics, AI, and product strategy overlap, and that's exactly where I want to keep building\. What I bring to a PM/APM role: a hypothesis\-first mindset, deep fluency in LLM feature design and experimentation, and a track record of translating ambiguous data problems into shipped products with measurable impact\. I'm actively looking for PM, APM, and Senior Product Analyst roles where I can keep building products that sit at the AI/data edge\. If you're working on something in that space, I'd love to connect\.

## Location

Bengaluru

## AI stack

antigravity

codex

claudecode

## Work experience

Senior Product Analyst at Media\.net, Jan 2025 \- Jun 2026 · 1 yr 6 mos, Bengaluru, \- Owned an in\-house Anti\-Spam product operating on 5M\+ daily ad\-driven visits, mitigating \~$15M\+ in annual revenue risk by detecting and blocking low\-quality and fraudulent traffic in real time\. \- Designed and shipped 2 LLM\-powered fraud\-detection signals as part of a 50\+ signal overhaul, reducing undetected fraudulent traffic by \~20% and lifting automated decision accuracy by \~60%, reducing manual review dependency\. \- Built and launched a stakeholder\-facing traffic quality dashboard adopted by 100% of partners, cutting issue resolution time by \~40%

Product Analyst at Media\.net, Jul 2022 \- Jan 2025 · 2 yrs 7 mos, Bengaluru, \- Led experimentation and analytics for LLM\-powered semantic keyword generation feature, designed test variants, monitored rollout, and validated a \~10% revenue uplift through statistically significant A/B testing across live ad inventory\. \- Drove a \~5% increase in monthly revenue baseline by mining third\-party data across 4 new sources to surface high\-value keyword clusters\. \- Improved URL categorization accuracy by \~25% across 100M\+ records and reduced safety\-detection gaps by \~20%, saving 100\+ analyst hours per week through automation and quality dashboards\.

Content Strategy at Viacom18 Media Private Limited, Jan 2022 \- Jun 2022 · 6 mos, \- Raised dubbing accuracy to 95% by using LLM\-based transcript scoring to benchmark 4 vendors and selecting the top performer, reducing post\-production rework and release delays \- Identified high\-value content gaps for Voot by benchmarking catalog depth, pricing, and UX against four major Indian OTT competitors\. \- Reprioritized 250\+ content titles using a performance\-scoring dashboard \(completion, retention, social buzz\), influencing acquisition decisions and increasing average watch time per user

Growth at ZeoAuto \(YC W20\), Aug 2021 \- Dec 2021 · 5 mos, \- Increased image\-scanning precision by \~30% by analyzing misclassification patterns, tuning model features, and supporting pipeline retraining \- Scaled and energized a 10k\+ delivery\-partner community, built a social\-support playbook that cut response time by 40% and lifted user loyalty score \- Executed weekly A/B tests \(2–3 creatives/week\) informed by market insights, improving brand visibility and engagement

Summer Trainee at Grasim Industries Limited \| Pulp & Fibre, May 2019 \- Jul 2019 · 3 mos

Yatri at Jagriti Yatra, Dec 2018 \- Dec 2018 · 1 mo

## Education

Dual Degree, Chemical Engineering, Birla Institute of Technology and Science, Pilani \- Goa Campus

High School, CBSE, Orion International School

[View the original profile](https://tal.club/meet/apeksha-dixit)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/apeksha-dixit#person",
      "name": "Apeksha Dixit",
      "url": "https://tal.club/meet/apeksha-dixit",
      "image": "https://tal.club/meet/apeksha-dixit/profile-photo.jpg",
      "description": "Meet Apeksha Dixit, Product @ Media.net | Data-Led Product Decisions | LLM Feature Design | A/B Testing | Ad tech based in Bengaluru. AI stack includes antigravity, codex, and claudecode.",
      "jobTitle": "Senior Product Analyst",
      "worksFor": {
        "@type": "Organization",
        "name": "Media.net"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Senior Product Analyst"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Birla Institute of Technology and Science, Pilani - Goa Campus"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Orion International School"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "codex",
        "claudecode"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/apeksha-dixit#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/apeksha-dixit#webpage",
      "url": "https://tal.club/meet/apeksha-dixit",
      "name": "Apeksha Dixit on Tal",
      "description": "Meet Apeksha Dixit, Product @ Media.net | Data-Led Product Decisions | LLM Feature Design | A/B Testing | Ad tech based in Bengaluru. AI stack includes antigravity, codex, and claudecode.",
      "dateModified": "2026-08-02T07:53:49.209Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/apeksha-dixit#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/apeksha-dixit/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/apeksha-dixit/profile-photo.jpg",
        "caption": "Apeksha Dixit profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```