---
title: "Aparna Ravikumar - Senior Category Manager - Ecommerce in Greater Bengaluru Area | Tal"
description: "Meet Aparna Ravikumar, Ecommerce Business Manager | Category Strategy | Marketplace + Omnichannel | Croma, Ex- Meesho based in Greater Bengaluru Area. AI stack includes claude code and codex."
image: "https://tal.club/meet/aparna-ravikumar/share-image"
---

# Aparna Ravikumar on Tal

## Headline

Ecommerce Business Manager \| Category Strategy \| Marketplace \+ Omnichannel \| Croma, Ex\- Meesho

## About

6 years in ecommerce and category management — across marketplace scale at Meesho and omnichannel at Croma\. At Meesho, drove \~40% YoY growth in accessories while improving customer retention by 5\-10% through sharp merchandising and customer behavior analysis\. At Croma, managed ₹10\-15 crore in monthly digital revenue with end\-to\-end ownership of P&L, pricing, and inventory across digital categories\. My strength lies in connecting category strategy with customer acquisition and retention — understanding what drives conversion and keeping customers coming back\. Now looking for a role where I can own the full funnel — marketplace growth plus a brand’s own D2C website\. If you’re building something serious in ecommerce, let’s connect\.

## Location

Greater Bengaluru Area

## AI stack

claude code

codex

## Work experience

Senior Category Manager \- Ecommerce at Croma, Apr 2025 \- Present · 1 yr 8 mos, Bengaluru, Karnataka, India

Business Manager at Meesho, Aug 2022 \- Jun 2025 · 2 yrs 11 mos, India

Assistant Business Manager at Meesho, Sep 2020 \- Jul 2022 · 1 yr 11 mos

Category Manager\- Centre of excellence at Ninjacart, Apr 2019 \- Aug 2020 · 1 yr 5 mos, Bangalore, Formulated and driven the metrics of procurement margin \(PM\) and market source presence to measure the efficiency of procurement process\. Retained the price competitiveness of the key SKUs by bench\-marking with the competitors\. Formulated the work\-flow design for the verification process of newly on\-boarded customers \(by sales force\) through synchronization with tech team\. Spearheaded a verification team of 50 field executives to implement the verification process across six cities

Private Label Strategy Intern at bigbasket\.com, May 2018 \- Jul 2018 · 3 mos, Bangalore, Farmer connect strategy for organic staples : Conducted a study on sourcing strategy of Bigbasket Organic staples brand BB royal organics and evaluated the scope of direct sourcing from farmer collectives like regional organic marketing federations and Farmer Producer Organisations \(FPOs\)\. Sourcing plan for cashew from market trends : Examined the value chain of imported and domestic raw cashew nuts , explored the contribution of margin spread across various players and suggested the optimal degree of inter\-mediation in the value chain of cashews\.

Village Field Segment at Gramin Shiksha Kendra, Sep 2017 \- Nov 2017 · 3 mos, Rajasthan, India, Conducted a village study to understand the perception of the villagers towards quality education, their aspirations, and expectations from the schools\.

## Education

PGDRM, Rural management, Institute of Rural Management Anand \(IRMA\)

Bachelor of Science \(B\.S\.\), Agribusiness management, Tamil Nadu Agricultural University

[View the original profile](https://tal.club/meet/aparna-ravikumar)

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