---
title: "Aparna Krishnamurthy - Director - Marketing, Strategy practice in Greater Bengaluru Area | Tal"
description: "Meet Aparna Krishnamurthy, B2B Tech Marketing leader | BW Marketing 40 under 40 based in Greater Bengaluru Area. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/aparna-krishnamurthy/share-image"
---

# Aparna Krishnamurthy on Tal

## Headline

B2B Tech Marketing leader \| BW Marketing 40 under 40

## About

I'm a high\-performing data\-driven Marketing professional with 19 years of experience, including 3 years of Front\-line sales experience in the San Francisco Bay area, CA, USA\. Over the last decade, I have performed marketing leadership roles across Tech organizations such as Akamai, Oracle and Wipro\. One of my core strengths has been the ability to conceptualize customer\-centric marketing initiatives, drive them to a successful closure with meaningful and measurable business impact\. At Zinnov, I led the marketing charter for Strategy consulting practice\. Prior to that, at Akamai, I drove the Marketing charter for the India region, owning growth KPIs across the funnel\. At Oracle, I was the India Marketing lead for SaaS\-CX group \- Oracle Digital\. I have also performed a leadership role for more than 3 years at Wipro as Global Head of Demand Generation for one of Wipro's largest Business Units \(1\.2 Bn\+ USD in revenue\)\. Specialties: Field marketing, Digital marketing, Full stack/Full funnel marketing, Partner marketing, Building and leading a team, budget management, stakeholder management and negotiation Besides my professional skills, I am a trained Carnatic classical singer, an amateur photographer, sports enthusiast, a poet, and a hodophile\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

lovable

openai

ChatGPT

Microsoft Copilot

## Work experience

Director \- Marketing, Strategy practice at Zinnov, Jun 2025 \- Jun 2026 · 1 yr 1 mo

Senior manager, Head of Marketing, India region at Akamai Technologies, Oct 2020 \- Mar 2025 · 4 yrs 6 mos, Bengaluru, Karnataka, India

Marketing \(Programs manager\), Oracle CX, India at Oracle, May 2019 \- Sep 2020 · 1 yr 5 mos, Bengaluru Area, India, Key Skills: Field marketing, Digital marketing, budgeting, lead generation, GTM, campaign management and analytics, digital marketing asset creation, stakeholder management, negotiation, vendor management, India Hub leadership team \- Driving Marketing programs targeting Marketeers, using Oracle Marketing Cloud :\) \- Responsible for Field Marketing, Marketing programs, Demand generation and Go\-to\-market campaigns for Customer Experience SaaS product portfolio, as part of Oracle CX, India region \- Conceptualize, Design, Implement and Analyze end\-to\-end campaigns in order to help generate leads, acquire new logos, help to drive active opportunities to closure and to increase Oracle’s brand awareness in CX space \- Leveraged both digital and conventional channels \(paid and free channels\) : email campaigns, partner co\-hosted and customer co\-hosted webinars, microsites/landing pages, Oracle\-owned events and Industry events

Head of Business Marketing and Senior Manager, Consumer Business Unit \(Global role\) at Wipro Limited, Dec 2018 \- May 2019 · 6 mos, Bengaluru Area, India

Head of Business Marketing and Manager, Consumer Business Unit \(Global role\) at Wipro Limited, Jun 2015 \- Nov 2018 · 3 yrs 6 mos, Bangalore, \- Key Skills: Digital marketing, Demand Generation, Customer segmentation, market analysis and research, budgeting, lead to pipeline conversion, partner management, building and leading a team, stakeholder management, negotiation, campaign analytics \- Led the central function spanning across verticals and geographies within Consumer Business Unit \(encompassing Retail, Consumer goods, Travel, Transportation and Media clients\)\. \- Responsible for Business marketing and Demand generation for the BU to increase Wipro’s brand awareness, to generate leads, help acquire new customers and increase penetration in existing customers\. \- Measured on number of qualified leads, return on investments, influence on new business and generation of pipeline\. Manage 360\-degree integrated campaigns across channels such as e\-mail, social media, industry events, B2B events, microsites/landing pages, webinars et al\.

Field sales, Digital and cloud applications portfolio at Wipro Limited, Nov 2012 \- May 2015 · 2 yrs 7 mos, Mountain View, California, \- Key Skills: SMAC solutions, Cloud applications, Customer relationship management, Solution consulting and development, alliance management, internal stakeholder management, negotiation \- Business focus: Retail, Consumer Goods, Logistics, Manufacturing and High\-tech clients \- Service area: Growth of SMAC/Digital portfolio and Cloud application services \- Region: West and central regions of USA \- Responsible for business related to Social, Mobility, Analytics and Cloud solutions for focus accounts

Intern at WIPRO TECHNOLOGIES, Sep 2008 \- Nov 2008 · 3 mos

## Education

Master of Business Administration \- MBA, Information Technology and Marketing, SPJIMR SP Jain Institute of Management & Research

Master of Information Technology, Information Technology, Virginia Tech

[View the original profile](https://tal.club/meet/aparna-krishnamurthy)

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